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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Maspul Journal of Community Empowerment
Zafira Hasna
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengabdian Tim Kukerta UNRI Dalam Membantu Pengelolaan Ketahanan Pangan Melalui Penanaman Melon Dan Semangka Di Desa Muaro Tombang Kuantan Mudik, Kuantan Singingi. Zafira Hasna; M.Alfarizi Albi; Andika Ramadhani; Erna Fransiska Br. Nasution; Nanda Ichsan; Vivin Triana; Iqsar Alhamzah; Nabila Tri Azzahra; Wah Zura adelia; Mai Reza
MASPUL JOURNAL OF COMMUNITY EMPOWERMENT Vol 4 No 2 (2022): MASPUL JOURNAL OF COMMUNITY EMPOWERMENT
Publisher : LP2M Universitas Muhammadiyah Enrekang

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Abstract

Muaro Tombang Village is one of the villages located in Kuantan Mudik District, Kuantan Singingi Regency, Riau Province. Muaro Tombang village has a plantation area of ​​50 ha with the average community doing farming and gardening as a job. In the system of social institutions, Muaro Tombang Village has 3 farmer groups. In the field of agriculture and plantations that can be developed is the use of vacant land in the Muaro Tombang area because there is still vacant land that has not been utilized properly. In line with the program being carried out by Muaro Tombang Village, from this vacant land that has not been utilized properly, namely by managing it into land for planting various types of melons and watermelons for food security and improving the economy for the people of Muaro Tombang Village.
PENGARUH HARGA, KUALITAS PRODUK DAN BRAND AMBASSADOR TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING DIKOTA PEKANBARU Zafira Hasna; Jushermi Jushermi; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 12, No 2 (2025): : (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the effect of price, product quality and brand ambassador onpurchasing decisions and customer satisfaction of scarlett whitening products in Pekanbarucity. The population in this study were consumers who bought and used scarlett whiteningproducts in Pekanbaru city, the number of which is not known for sure. Sampling usednonprobability sampling with purposive sampling technique and 120 people were selected tobe samples. The data analysis method used structural equation model (SEM) with the helpof SmartPLS software version 3.0. The results of the study showed that: 1) Price has apositive and significant effect on purchasing decisions; 2) Product quality has a positive andsignificant effect on purchasing decisions; 3) Brand ambassador has a positive andsignificant effect on purchasing decisions; 4) Purchasing decisions have a positive andsignificant effect on customer satisfaction; 5) Price has a positive and significant effect oncustomer satisfaction through purchasing decisions; 6) Product quality has a positive andsignificant effect on customer satisfaction through purchasing decisions; 7) Brandambassador has a positive and significant effect on customer satisfaction throughpurchasing decisions.Keywords: Price, Product Quality, Brand Ambassador, Purchasing Decision and CustomerSatisfaction
Co-Authors Andika Ramadhani Erna Fransiska Br. Nasution Henni Noviasari Iqsar Alhamzah Jushermi Jushermi M.Alfarizi Albi Mai Reza Nabila Tri Azzahra Nanda Ichsan Vivin Triana Wah Zura adelia