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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Dinasti International Journal of Digital Business Management Epsilon : Journal of Management (EJoM)
Jushermi Jushermi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH CUSTOMER RELATIONSHIP MARKETING, DAN NILAI NASABAH TERHADAP KEPUASAN DAN LOYALITAS NASABAH BRI CABANG KANDIS DI KABUPATEN SIAK Ristian Prasetyo; Jushermi Jushermi; Henni Novia Sari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 2 (2017): Wisuda Oktober 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research was conducted at BRI Cabang Kandis Kabupaten Siak. The purpose of this study is to determine the influence of Customer Relationship Marketing, and Customer Value to Customer Satisfaction and Loyalty at BRI Cabang Kandis Kabupaten Siak. The number of samples in this study is 100 customers at BRI Cabang Kandis Kabupaten Siak. The determination of the sample by using accidental sampling method is the sampling technique that is done based on the needs. Data analysis conducted in this research using Path Analysis Model (Path Analysis). The results of this study obtained the following conclusions: 1) Customer Relationship Marketing has a positive and significant impact on Customer Satisfaction, 2) Customer Value has a positive and significant impact on Customer Satisfaction, 3) Customer Relationship Marketing has a positive and significant impact on Customer Loyalty. 4) Customer Value has a positive and significant effect on Customer Loyalty. 5) Customer Satisfaction has positive and significant effect on Customer Loyalty, 6) Customer Relationship Marketing has positive and significant impact on Loyalty through Customer Satisfaction. 7) Customer Value has a positive and significant effect on Loyalty through Customer Satisfaction at BRI Cabang Kandis Kabupaten Siak.Keywords : Customer Relationship Marketing, Customer Value, Customer Satisfaction and Customer Loyalty
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. MANDIRI TUNAS FINANCE PEKANBARU Suci Mayang Sari; Jushermi Jushermi; Marhadi Marhadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 2 (2017): Wisuda Oktober 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Marketing is an important activity in a company, because the activity is intended to add and stream the flow of goods and services from producers to consumers. Marketing activity itself is an activity done by the company, from start pricing planning, distributing and promoting products produced by the company, in order to meet the needs. This study aims to see the influence of price and promotion of purchasing decisions at PT. Mandiri Tunas Finance Pekanbaru. The research used in this research is price and promotion as independent variable and purchase decision as dependent variable. Population in this research is customer of PT. Mandiri Tunas Finance Pekanbaru amounted to 147 people in 2017. Techniques taken in the sampling that is, probability sampling and non probability sampling. And to determine the number of samples in this study using Slovin formula with 10% error limit, and obtained the number of samples as much as 60. Data analysis method used is descriptive analysis and multiple linear regression analysis using SPSS 21 program. The results of the study found that the price significantly influence the purchase decision at PT.Mandiri Tunas Pekanbaru. Then the promotion has a significant effect on purchasing decisions at PT. Mandiri Tunas Finance Pekanbaru. The percentage of price influence and promotion on purchasing decision is 71,4%. It is expected that the company can continue to strive to price competitiveness that can improve purchasing decisions on the customer to use the services at his company.Keywords: Price, Promotion and Purchase Decision.
PENGARUH ONLINE CONSUMER REVIEW DAN RATING TERHADAP KEPERCAYAAN KOSUMEN DAN KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE DI KOTA PEKABARU Danty Sukma Nabillah; Jushermi Jushermi; Nursanti Aida
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract-This study aims to determine the Online Consumer Reviews and Ratings on Consumer Trust and Purchase Decisions at Shopee E-commerce in Pekanbaru City. The population in this study are consumers who have shopped online at Shopee e-commerce who are domiciled in Pekanbaru City whose number is not known with certainty. Premiere data were collected using a questionnaire as an instrument to prove the results of the study, to test the hypothesis in this study was to use the path analysis method (path analysis) with the help of the SPSS program. The sampling technique chosen was snowball sampling (105 people at Shopee site customers in Pekanbaru City).The results showed that:1) Online Consumer Review has a positive and significant effect on Consumer Trust in Shopee E-commerce in Pekanbaru City, 2) Rating has a positive and significant effect on Consumer Trust in Shopee E-commerce in Pekanbaru City, 3) Online Cosumer Review has a positive and significant effect on Purchasing Decisions at Shopee E-commerce in Pekanbaru City, 4) Rating has a positive and significant effect on Purchasing Decisions at Shopee E-commerce in Pekanbaru City, 5) Consumer Trust has a positive and significant effect on Purchasing Decisions in E-commerce Shopee in Pekanbaru City, 6) Online Consumer Review has a positive and significant effect on Purchasing Decisions through Consumer Trust in Shopee E-commerce in Pekanbaru City, 7) Rating has a positive and significant effect on Purchasing Decisions through Consumer Trust in Shopee E-commerce in Pekanbaru City.Keywords: Online Consumer Review, Rating, Consumer Confidence and Purchasing Decisions
STRATEGI KEUNGGULAN BERSAING UMKM SKALA KECIL BIDANG KULINER DALAM UPAYA MENINGKATKAN USAHA DENGAN MENGGUNAKAN ANALISIS SWOT DI PEKANBARU Novriansyah Rahmat; Jushermi Jushermi; Nursanti Aida
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aim to analyze the internal and external environment and formulate alternative strategies for smal-scale SMEs in The culinary field to increase competitiveness in Pekanbaru. The research uses descriptive qualitative method supported by semi-structured interviews to obtain the data used. Respondents include lecturers of economics and lecturers in marketing management as economic experts, The Pekanbaru City Cooperative and Small Medium Enterprise Office, Pekanbaru City Culture and Tourism Office, Riau Province PLUT-KUMKM, Joint Business Groups, and 9 small-scale culinary SMEs. In determining interview informants using judgment sampling technique. In developing a strategy using SWOT Analysis. The results of this study are smallscale culinary MSMEs in Pekanbaru City are in the position of Hold and Maintain by using their strength to take advantage of opportunities, through new product development strategies, and increasing continuous advertising activities.Keyword :MSMEs, Strategy, Advantage Competitive, Matrix IE, Matrix SWOT
ANALISIS TINGKAT KEPUASAN PASIEN ATAS KUALITAS PELAYANAN JASA KESEHATAN PADA PUSKESMAS PAYUNG SEKAKI KOTA PEKANBARU Ufi Mitsaqy; Jushermi Jushermi; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The aim of this research is to determine the level of patient satisfaction over the quality of health services at Payung Sekaki clinic in Pekanbaru. The population of the research are patient who seeks treatment at Payung Sekaki Clinic Pekanbaru in 2014, total of 32.272 people. While the sample of this research provides the sample of 100 people by using accidental sampling technique. In conducting this research, Importance Performances Analysis (IPA) was used as the Analysis of the data. The Results of the research with an average of respondents answers to the level of satisfaction was 76.84 Tangible variables was included in the category are satisfied. Then the respondents level of satisfaction was 76.26 Emphaty variables are included in the category are satisfied. Furthermore, variable patient satisfaction is Reliability with 67.97 satisfied category. Then, The level of patient satisfaction with the variables 67.29 Responsiveness is satisfied category, while the lowest value variabel with 66.58, contained as the complaint handling system responsive. The total average level of satisfaction was 68.62 patient with Assurance variable satisfied category means a comparison between expectations and performance are in accordance with the commits of the patient. From the results and discussion, it was discovered that the health center Payung Sekaki Clinic in Pekanbaru city has been satisfactory for health center patients.Keywords: Service Quality, Satisfaction
PENGARUH STIMULUS PEMASARAN DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN PERUMAHAN CITRA GARDEN DI KOTA PEKANBARU Bayu Rosyahdi; Jushermi Jushermi; Deny Danar Rahayu
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aimed to analysze Marketing Stimuli and Coorporation Image to Purcashing Decision and Customer Satisfaction on Citra Garden Residential in Pekanbaru. There are four variables in this research such as Marketing Stimuli (X1), Coorporation Image (X2), Purcashing Decision (Y1), and Customer Satisfaction (Y2). The population in this research amounted 95 people, while the sampling technique was done by census method. This research use Path Analysis method by SPSS version 20. The result of this research shows that Marketing Stimuli have significant effect to Purcashing Decision and Marketing Stimuli have positive and significant effect to Customer Satisfaction. Coorporation Image have significant effect to Purcashing Decision and Coorporation Image have positive and significant effect to Customer Satisfaction. Purchasing Decision have significant effect to Customer Decision. The last is, the path of Marketing Stimuli and Coorporation Image have strong effect to Consumer Satisfaction with Purchasing Decision as intervening variable.Keywords: Marketing Stimuli, Coorporation Image, Purcashing Decision, Costumer Satisfaction
PENGARUH KEPEMIMPINAN MOTIVASI KERJA DAN KOMPENSASI TERHADAP KINERJA PARAMEDIS RUMAH SAKIT IBU DAN ANAK ERIA BUNDA PEKANBARU Mardhatillah Indah Khairunnisa; Ningsih Suryati Dewita; Jushermi Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the effect of leadership, motivation and compensation on paramedic performance of mother and children eria bunda pekanbaru hospital. The sampling technique is a method that has been selected census to 104 paramedic who were sampled. The research variables used are leadership (X1) motivation (X2) and compensation (X3) as independent variables and paramedic performance (Y) as dependent variables. The data analysis method used is multiple regression analysis using SPSS 23 for windows. The result showed that: 1) There is a positive and significant effect of leadership on the paramedic performance. 2) There is a positive and significant effect of motivation on the paramedic performance. 3) There is a positive and significant effect of compensation on the paramedic performance. 4) There is a possitive and significant effect of leadership, motivation and compensation on the paramedic performance.Keyword: Leadership, Motivation, Compensation, Peformance
PENGARUH CUSTOMER EXPERIENCE DAN STORE ATMOSPHERE TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA ER COFFEE PEKANBARU Yudika Ananda; Jushermi Jushermi; Wasnury Rendra
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 2 (2021): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The rapid emergence of the cafe industry today has brought a new impact on consumers' lifestyles. One of the cafes in Pekanbaru City is Er coffee. This study aims to examine the effect of Customer Experience and Store Atmosphere on Customer Satisfaction and Customer Loyalty at Er coffee Pekanbaru. The analysis technique used is path analysis. The number of samples taken as many as 114 respondents using purposive sampling method. Data was collected by distributing questionnaires. Based on the results of the study, it was found that the Customer Experience variable and the Store Atmosphere variable had a significant effect on the Customer Satisfaction variable, the Customer Experience variable and the Store Atmosphere variable had a significant effect on the Customer Loyalty variable, the Customer Satisfaction variable had a significant effect on the Customer Loyalty variable, as well as the Customer Experience variable and the variable Store Atmosphere has a significant effect on Customer Loyalty through Customer Satisfaction.Keywords : Customer Experience, Store Atmosphere, Customer Satisfaction, Customer Loyalty.
PENGARUH BRAND TRUST, DIVERSIFIKASI PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN STARBUCKS DI PEKANBARU Naldi Wija Agus; Jushermi Jushermi; Taufiqurrahman Taufiqurrahman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 2 (2021): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine, (1) the effect of brand trust on purchasing decisions, (2) the effect of product diversification on purchasing decisions, (3) the influence of lifestyle on purchasing decisions. The object of this research is all Starbucks consumers who have bought Starbucks products who are domiciled in Pekanbaru. Data analysis in this study used Multiple Linear Regression using SPSS. Based on the test results, brand trust has a positive and significant effect on purchasing decisions, product diversification has a positive and significant effect, lifestyle has a positive and significant effect.Keywords: Brand Trust, Product Diversification, Lifestyle, Purchase Decision
PENGARUH HARGA, TRUST IN BRAND TERHADAP KEPUTUSAN PEMBELIAN DAN LOYALITAS KONSUMEN MINYAK GORENG MEREK BIMOLI DI KOTA PEKANBARU Efiana Efiana; Jushermi Jushermi; Noviasari Henni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 2 (2021): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The study was to examinet the effect of price, Trust in Brand on Purchasing Decisions and Custumer Loyalty of Bimoli Brand Cooking Oil in Pekanbarru City. Primary data was collected by questionnaires to 120 custumers as a sample. Secondary data comes from the literature related to this study. The test hypotesis in this research is Path Analysiis with SPSS version 23. The result showed that 1) Price has a negative and significant on Purchase Decision of Bimoli brand cooking oil in Pekanbaru City 2)Trust In Brand has a positive and significant on Purchase Decision of Bimoli brand cooking oil in Pekanbaru City 3)Purcahase Decision has a positive and significant on Custumer Loyalty of Bimoli brand cooking oil in Pekanbaru city 4)Price has a negative and significant efeect on Custumer Loyalty through Purchasing Decision of Bimoli brand cooking oil in Pekanbaru City 5) Trusi in Brand positive and significant efeect on Custumer Loyalty trough Purchasing Decision of Bimoli brand cooking oil in Pekanbaru City.Keywods: Price, Trust in Brand, Purchasing Decision, Custumer Loyalty.
Co-Authors Aida Nursanti Arini Novandalina Arwinence Pramadewi Bayu Rosyahdi Danty Sukma Nabillah Deny Danar Rahayu Dewita Suryati Ningsih Efiana Efiana Gatot Wijayanto Henni Novia Sari Henni Noviasari Magdalena Sari Yulfita Mardhatillah Indah Khairunnisa Marhadi Marhadi Muhamad Naufal Mustakim Nabilla, Mutiya Naldi Wija Agus Noviasari Henni Novriansyah Rahmat Nursanti Aida Pangestu Bagus Febrian Putra Eka Firmansyah Putri Rahma Suci Rahayu Danar Deny Ramadani Safitri Rendra Wasnury Restuti Sri Ristian Prasetyo Suci Mayang Sari Taufiqurrahman Taufiqurrahman Tengku Firli Musfar Ufi Mitsaqy Wulangi Wilang Yoggy Wahyudi Yoggy Wahyudi Yudika Ananda Yutiandry Rivai Zulkarnain Zulkarnain