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All Journal Maspul Journal of Community Empowerment JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Sari Rezky Sinambela
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pemberdayaan Kelompok Dasa Wisma dalam Pengembangan Pertanian pada Lahan Sempit di Desa Puo Raya, Kecamatan Tandun, Kabupaten Rokan Hulu Hambali Hambali; Uci Siska Cahyati; Tasria Yaningsih; Sari Rezky Sinambela; Debi Pratiwi; Dhiya Nazhi Ifa; Yuda Prastio; Sherly Arsendi Arfa Sormin; Suci Lapena Anggun Salita; Risma Elviani; Jhon Roy Mulya Sinaga
MASPUL JOURNAL OF COMMUNITY EMPOWERMENT Vol 4 No 2 (2022): MASPUL JOURNAL OF COMMUNITY EMPOWERMENT
Publisher : LP2M Universitas Muhammadiyah Enrekang

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Empowerment aims to develop a potential that is owned by each individual or society. Dasa Wisma Empowerment is a PKK work program consisting of 10 – 20 houses in 1 RT, community service activities are carried out in Puo Raya Village from July to August 2022. This program aims to increase the knowledge and skills of Dasa Wisma group members about cultivation organic herbs and vegetables in a narrow area. These activities include the manufacture of organic fertilizers, training on how to plant and care for plants. After the training, it is hoped that the Dasa Wisma group will have skills in making organic fertilizers, planting and caring for organic herbs and vegetables. The selection of this program is due to the large number of narrow lands that can still be used to improve the family's economy through agricultural development. The results show that the Dasa Wisma group has been able to carry out the cultivation of organic herbs and vegetables well even though the land is narrow, as evidenced by well-developed plants and vegetables. Plants and vegetables resulting from agricultural development on this narrow land can support the family's economy because the yields are quite large.
Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas Konsumen Produk Wardah Lie Othman; Syofiatul Safitri; Khusaini Syarifah; Monicha Putri Aditia; Ririn Aisyah Putri; Sari Rezky Sinambela; Yudinda Salza Aprilia
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Penelitian ini bertujuan untuk menjelaskan sejauh mana pengaruh brand image, kualitas produk terhadap loyalitas konsumen pada brand wardah di Guardian Giant MCT Jl.Hr. Soebrantas, Pekanbaru, Panam. Adapun penelitian ini menggunakan metode penelitian kuantitatif, dengan analisis data menggunakan SPSS. Adapun analisis data yang digunakan adalah analisis regresi linier berganda, adapun uji hipotesis dilakukan melalui uji validitas dan uji realibilitas. Dimana hasil penelitian ini menunjukkan bahwa brand image dan kualitas produk memberikan pengaruh sebesar 36,5% bagi loyalitas konsumen pada produk wardah di Guardian Giant MCT Panam dan selebihnya dipengaruhi oleh variabel lain yang tidak diuji oleh peneliti.
Co-Authors Debi Pratiwi Dhiya Nazhi Ifa Hambali Hambali Jhon Roy Mulya Sinaga Khusaini Syarifah Lie Othman Monicha Putri Aditia Ririn Aisyah Putri Risma Elviani Sherly Arsendi Arfa Sormin Suci Lapena Anggun Salita Syofiatul Safitri Tasria Yaningsih Uci Siska Cahyati Yuda Prastio Yudinda Salza Aprilia