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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Jurnal Administrasi dan Manajemen eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen EKONOMIKA45 Jurnal Bisnis Kompetitif Journal of Management Accounting Business and International Research Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business
Lie Othman
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI RESPON KONSUMEN PADA PRODUK MIE INSTAN INDOFOOD DI HYPERMARKET GIANT PANAM PEKANBARU Maulana, Imam Agung; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2 (2014): WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The ritels Development modern to give it more many choices expensy place for consumer. Besides minimarket and supermarket, hypermarket is one of ritels type modern who be loved because some its superiorities. From various the stuff that to be traded, Noodle product Instan Indofood is one of food product that can be bought in Giant hypermarket. Quality, quality also product kontinuitas availableness Instan Indofood Noodle is important matter in his management. his Operation with optimal cost, is important step for management side hypermarket to to reach effectivity also .Aim from research this is to to know the factors that to influence response to Noodle Product Instan Indofood Giant Hypermarket Pekanbaru.As for this research is done in giant Hypermarket panam pekanbaru , whereas research object is noodle product instan Indofood that in pasrkan in giant hypermarket pekanbaru.From writer research result to conlude it from fourth research variable according to entirely be told good, from reaction responden tell that instans noodle is to be liked by all circleGiant Hypermarket Pekanbaru Panam to be suggested to arrest it quality and volume /noodle content instan Indofood.key Word: Marketing, Ritel , Consumers Response
ANALISIS STRATEGI DIFERENSIASI (Kasus Produk Telkom Speedy di Plasa Telkom Pekanbaru) Azwar, M.; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research took place in The Plasa Telkom Pekanbaru. This research based on the amount of market opportunities to telecommunications services (internet) in Riau. These conditions provide an opportunity and also threat to telecommunications service provider (internet) business that targeting the same market, that effected competition conditions being increased intensely. These condition forced The Plasa Telkom Pekanbaru to designing and implementing an appropriate and efficient differentiation strategy to attract and retain customers. This study aims to analyze the differentiation strategy implemented of The Plasa Telkom Pekanbaru and constraints experienced in the face of telecommunications services in Riau.The Author used descriptive quantitative analysis method, Used questionnaire and interview to collecting data, and used accidental sampling as sample. Source of data was used primary data or obtained directly from the object of research data, and secondary data is data which Author collected from The Plasa Telkom Pekanbaru.The results of this research indicate that the differentiation strategy that has been implemented by The Plasa Telkom Pekanbaru is appropriate, but the strategy style of Speedy’s product must be considered and improved.Keywords: Differentiation strategy, telecommunication services, Telkom’s products
PENGARUH STRATEGI PROMOSI TERHADAP KEPUASAN KONSUMEN (Kasus Penjualan Jasa Akomodasi Hotel Comfort Dumai) Purba, Dewi Wiswanti; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research aims to know the effect of the promotion strategy on consumer satisfaction (case sales Dumai comfort hotel accommodation services).The data used are primary data and secondary data. sub-variables under study consists of advertising, personal selling, sales promotion, publicity, direct marketing. The analysis used is descriptive analysis and simple linear regression analysis using SPSS version 17. Sampling was performed by the method of accidental sampling with a sample size of 100 respondents.Results of research conducted by a simple linear regression analysis obtained coefficient value of 0.799, which that any changes in the independent variables promotion strategy will affect the dependent variable customer satisfaction. Based on these results it can be concluded that the value of the correlation coefficient has a value that is strong, it means that there is the influence of promotional strategy on customer satisfaction.Keywords: Promotion Strategy and Customer Satisfaction.
PENGARUH KUALITAS PELAYANAN DAN PENETAPAN HARGA TERHADAP KEPUASAN KONSUMEN PADA HOTEL WINSTAR PEKANBARU Dwina Andita Khairunnisa; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at Hotel Winstar Pekanbaru located on Jalan M Ali No. 118. Pekanbaru, Riau. The purpose of this study was to determine the effect of service quality and pricing on hotel customer satisfaction at Hotel Winstar Pekanbaru partially and simultaneously. In this research, the method used is descriptive quantitative analysis with SPSS program. The population in this study were hotel guests who stayed at the Winstar Hotel Pekanbaru in the last year, 2020 as many as 10,545 people. Where the sample in this research is the consumers of Hotel Winstar Pekanbaru as many as 100 respondents. To determine the sample using the Slovin formula. Data collection techniques through questionnaires, types and sources of data using primary data and secondary data, measurement collection techniques using a Likert scale. From data analysis which includes validity test, reliability test, simple linear regression analysis, multiple linear analysis, determination analysis and significance test with t test (partial), and f test (simultaneous). The results of this study indicate that the results of testing the first t test hypothesis, service quality on customer satisfaction, namely t count (8.280) > t table (1.6605), meaning that service quality has a significant effect on customer satisfaction. Second, pricing on consumer satisfaction is t count (8,190) > t table (1,6605) meaning that pricing has a significant effect on consumer satisfaction. The results of the f test of service quality and price have a significant effect on consumer satisfaction, namely f count (48.925) > F_table (3.09). This means that the quality of service and pricing simultaneously have a significant effect on customer satisfaction at Winstar Hotel Pekanbaru                                                                                     Keywords: Service Quality, Price, Consumer Satisfaction
ANALISIS PELAKSANAAN PROMOSI PRODUK BETON SIAP PAKAI PADA PT. MITRA BETON MANDIRI PEKANBARU Reza Junaidi; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Our is one of the elements from mix marketing (markeing mixed), besidethe determination selling, product, and distribution. Our very influential tocompany to achieve a maximum sales volume, because even though productsoffered is great, relatively cheap and easy to get, if not accompanied by our good,then the level sales would not suffice. Because the number of companies areengaged in that period, the company should be careful in order to carry out ourproducts concrete ready-to-use PT. Mitra Beton Mandiri Pekanbaru.Number of sample as many as 29 people, where population is used as amodel. The reason the taking of population as samples or use techniques censuselement because the population is relatively low. Results of research proceduresproduct promotion concrete ready to be used in PT. Mitra Beton MandiriPekanbaru in this advertising, sales private, publicity, our sales have done withgood.Key words : Promotion, the product Concrete ready-to-use, PT Mitra BetonMandiri Pekanbaru
ANALISIS PELAKSANAAN PERSONAL SELLING PADA UD AMSAR MOTOR KABUN KAB. ROKAN HULU SRI BULAN; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Implementation of Personal selling at UD Amsar Kabun motors are the efforts made by the salesperson or salesman in marketing the products of Honda motorcycles. In the market motorcycle products, using the theory of Philip Kotler salesman who said the implementation of the promotion Personal selling consists of: find prospects activities, communication with customers, serving customers, gather information and negotiate with consumers. Overall indicator relevanced Personal selling activities performed UD Amsar Motor Kabun, so the prospects are looking indicator is divided into 2 parts: a deal and a hot prospect prospect. To see the relationship between the implementation of the promotion Personal selling by sales volume and realization of the targets set based on a percentage of sales as well as corporate statutes. The purpose of this study is to investigate the implementation of personal selling in the motor Amsar UD Kabun Kab. Rokan Hulu.The experiment was conducted at UD Amsar Motor on Jl Raya Kabun Bangkinang-Edge Stone set sample as many as 48 research respondents consisting of customer samples UD Amsar Kabun motors, while the employee sample as many as 22 people in the census. Data collection techniques using accidental sampling method is a technique of sampling by coincidence/meet directly with researchers and coincidentally matched sample as a data source. Data obtained UD Amsar Motor Kabun obtained through questionnaires and interviews. Analysis of data obtained using qualitative descriptive methods after which the data is obtained, then analyzed, processed, and tabulated in tables and in the discussion that followed by the descriptions in order to further clarify. The data is the formal data on the number of employees and the number of customers acquired targets and actual sales of the company.2Personal selling the implementation of research results conducted byquestionnaire for the Honda brand motorcycle products are in both categories,namely 73.11% for the 48 respondents. It is explained that the implementation of thePersonal selling is looking for prospects in terms of activities, communication withcustomers, serving customers, gather information and negotiate with consumers hasbeen carried out either by a salesperson or salesman UD Amsar Motor Kabun.Keywords: Personal Selling (product, price, promotion, distribution)
STRATEGI DIFERENSIASI PRODUK DALAM MENGHADAPI PERSAINGAN KULINER (KASUS BISNIS SOP TUNJANG TAMPAN DI PEKANBARU) Juang Novrianto; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study was conducted at the First Tunjang Sop located on Jl . Cinnamon Pekanbaru Riau , which is a company engaged in the trade . The purpose of this study was to determine the strategy of product differentiation in the face of the culinary competition in business tunjang perjama pekanbaru soup . The research methods include the location of the research conducted on the first attempt tunjang pekanbaru soup , types and sources of data used is primary data , where the data is obtained directly from the company include product differentiation strategy that made the first attempt tunjang pekanbaru culinary soup and secondary data is data annual obtained from the company's other sales data from the years 2008-2012 , and a general overview of the company , while the analysis of the data using the method of analyzing the data in this study would be conducted degan qualitative descriptive method .Based on the results of research on product differentiation strategy in the face of the culinary competition in the business case tunjang Handsome soup can be seen that most of the respondents to respond well enough that as many as 21 people , or 52.50 % , then the respondents who gave a good response ditangggapi many as 8 or 20 , 00 % and to respond less well addressed as many as 11 people or 27.50 %The obstacles in the face of the product differentiation strategy culinary competition among others : That the lack of parking, lack of ability of the company to maintain a corporate image , a lack of desire and willingness to further develop its business enterpriseFrom these results , the actual product being supported first Handsome culinary soup is considered to be able to compete , but business owners should still consider the quality of marketed products , as well as looking for new innovations . This is done so that businesses can compete soup first SOP tunjang To nex time .Key word : Product, differentiation, marketing strategy,business competition
ANALISIS STRATEGI PENJUALAN PRODUK SEBAGAI SUATU EVALUASI KINERJA BAGIAN PEMASARAN PRODUK MOBIL PADA PT. AGUNG AUTOMALL DURI Claudia Andhini Sofyan; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

PT. Agung Automall Duri is a main dealer of car Toyota which wasinaugurated on June 12, 2005. In addition to selling a wide variety of itemsToyota brand cars also provide spare parts and servicing services to serve everycustomer who ever did a purchase cars at PT. Agung Automall Duri. To maintainthe company continuing as a goal, achieving sales targets and business benefit,PT. Agung Automall Duri implement sales strategies to achieve these goals.Research conducted at PT. Agung Automall Duri aims to determine theimplementation of sales strategy, business companies improve sales volume andthe constraints faced by PT. Agung Automall Duri thorn in selling car products.Data obtained in writing scientific papers obtained by distributing questionnairesto some of the employees and customers of PT. Agung Automall Duri were chosenas respondents.Data analysis technique used is descriptive analysis techniques, whereafter the data is collected, the data can be classified according to the indicatorsused in this research. From the research that has been done, it is known that thesales strategy PT.Agung Automall Duri can be categorized "good enough". It canbe seen from the responses given by the respondents in the research. That is whyit is suggested that PT.Agung Automall Duri implement sales strategies to better,and minimize factors that cause a decline in sales.Key Word: Strategy, Selling, Marketing
ANALISIS PELAKSANAAN BAURAN PROMOSI PADA PT JALUR NUGRAHA EKA KURIR (JNE) PEKANBARU Riyanda "; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The marketing strategy includes products/services, promotion, pricing and place. Promotion as one of the factors that may affect the interests of consumers, consisting of several alternative strategies, namely publicity, advertising, sales promotion and personal selling . PT . JNE has implemented a variety of ways with the publicity and promotion of personal selling to increase sales of services such as employee uniforms in order to make the company better known by the public. Other promotional strategy is to make the sticker affixed to the truck freight cars, put stickers on cargo ships, etc. This study aims to determine the promotional mix strategies of PT Jalurnugraha Eka Courier (JNE) Pekanbaru.The population of this research are the user of PT JNE Pekanbaru as many as 78 120 people . To take the sample is use the Slovin model, samples taken are 100 people with accidental sampling method . The data analysis using descriptive methods .The results showed that the promotion mix in PT JNE can be categorized Less Precise because of the 4 promotional mix that applied in the company, only publicity that has been applied correctly. Personal selling, of the three indicators used , no single indicator is applied properly by the company , so the personal selling in PT JNE Branch categorized Inappropriate. Publicity, of the three indicators used only two indicators were applied properly by the company, so the company implemented publicity Less Precise. Advertising , of the three indicators used , there is only one indicator that is applied with proper promotion through the internet. It concluded that the company implement inappropriate advertising. Sales promotion, of the three indicators used, none of the indicators were applied properly by the company, it means that sales promotion is Not Properly applied by the company.Keywords : Promotion Mix, Personal selling, Publicity, Advertising, Sales Promotion
IMPLEMENTATION ANALYSIS OF SERVICE QUALITY IN BUSINESS PACKAGE DELIVERY SERVICES (Case PT. Indah Logistic cabang Pekanbaru) Fitrianti Devi Rida; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

At this time the service is needed in services once by the community. For the provision of services in the field of services need to be improved so that the community as a customer service users were satisfied with the service provided. PT. Indah Logistic cabang Pekanbaru is engaged in the business of shipping services or goods.The research was conducted at PT. Indah Logistic cabang Pekanbaru. The problem formulation is How Quality Service at PT Indah Logistic cabang Pekanbaru? This study aims to determine the Quality of Service at PT. Indah Logistic cabang Pekanbaru and to determine the barriers faced by PT. Indah Logistic cabang Pekanbaru in Service Quality. In line with this research, the quality of service with a number of the respondents were 97 customers. This study uses quantitative analysis method using the theory put forward by some members about the quality of services. In this study researchers using indicators namely Utilization, Reliability, Responsiveness, Assurance, and Emphaty as a measure of the Quality of Service at PT. Indah Logistic cabang Pekanbaru. Technique used data collection with interviews and kuisioner ie, sampling techniques for Accidental Sampling. Shared data source that is divided into two primary data source is the source of information obtained through kuisioner, interviews with informants and secondary data obtained through the documents available in PT. Indah Logistic cabang Pekanbaru. From the research results obtained can be seen that the Quality of Service of PT. Indah Logistic cabang Pekanbaru categorized good arm.Keywords : Quality of Service, Tangible, Reliability, Responsiveness,Assurances and Emphaty
Co-Authors Aditia, Aditia Aminuyati An Nawawi, Hafiz Kemurata Ashaluddin Jalil Asyura, Bella Atika Safitri Claudia Andhini Sofyan Dewi Wiswanti Purba Diati, Lisna Dwina Andita Khairunnisa Eko Bastian Endang Sutrisna Fadli, Mashur Fitrianti Devi Rida FRINI KARINA ANDINI Hussein Al Muhtadeebillah Hutagalung, Jordan Roman Riquelme Ike Sapitri Imam Agung Maulana Jaya, Ridho Pratama Juang Novrianto Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kasuma, Auren Kezia Tiffani Khusaini Syarifah Lena Farida Leni Silvia Lisna Diati M. Azwar Mandataris Marcelino, Dafa Mariaty Ibrahim Meyzi Heriyanto Miazara, Tengku Nala Cintia Monicha Putri Aditia Nadita Yulia Putri Okta Karneli, Okta Perangin-Angin, Mori Salsalina Br Prastika Wulandari Putri, Shafiya Hanisra Qadri, Sufilla Lailatul Rahmadani, Alfhiyah Rahmadani, Cindy Dwi Ramdhany, Muhammad Rendi Prayoga Reza Junaidi Ririn Aisyah Putri Riyanda " Riza Bella Winanda Ronaldo Sinaga Ruzikna Ruzikna Ruzikna, Ruzikna Salsabila, Nada Sari Rezky Sinambela Sari, Renna Selviana Simanjuntak, Harapan Tua Ricky Fredy Sinaga, Ronaldo Sisi Yuliani SRI BULAN Sri Suryani Sri Suryani Suryalena, Suryalena Syofiatul Safitri Tsaadah, Asnurhaya Yudinda Salza Aprilia ZK Abdurahman Baizal