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This Author published in this journals
All Journal Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR)
Siti Nurjanah
Kalbis Institute
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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The Influence of Marketing Mix and Service Quality on Purchase Decisions of Dreys Corner Coffee Products Magdalena; Hendy Tannady; Siti Nurjanah
Jurnal Multidisiplin Madani Vol. 2 No. 11 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i11.1906

Abstract

This study aims to determine how much influence the purchase decision at a coffee shop, so it needs a marketing mix, as well as good service, so as to be able to provide purchasing decisions to consumers. This research is a quantitative approach using the SPSS Static 25 program with a sample size of 130 respondents who have bought and visited Dreys Corner Coffee. by using nonprobability sampling and purposive techniques. The results of the T test showed that the price, place, and service quality variables significantly influence purchasing decisions. Meanwhile, product and promotion variables do not significantly influence purchasing decisions. The benefit of this research for Dreys Corner Coffee is to increase product and promotion so that they can compete with other competitors.
Influence of Product Quality and Brand Image on Purchase Decision of Chevrolet Automobile Product Magdalena; Hendy Tannady; Siti Nurjanah
East Asian Journal of Multidisciplinary Research Vol. 1 No. 10 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i10.1876

Abstract

The purpose of this study was to find out whether the product quality and brand image of Chevrolet products affect purchasing decisions. This type of research uses a quantitative approach using the purposive sample method, with the criteria of having a Chevrolet Trailblazer car. In this study, there are 2 variables studied, namely Product Quality and Brand Image. The sample of this study was taken from the Indonesian Trailblazer group with 140 respondents, using data analysis techniques of Classical Assumptions, Normality, Multicollinearity, Heteroscedasticity and Multiple Linear Regression. The result of this analysis is that product quality and brand image can influence purchasing decisions from the Chevrolet Trailblazer.
Co-Authors Hendy Tannady Magdalena