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All Journal Jurnal Kewarganegaraan Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Sustainable Research (FJSR) Jurnal Sistim Informasi dan Teknologi
Magdalena
Universitas Katolik Indonesia Atma Jaya
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Analisis Pengaruh Store Atmosphere dan Service Quality Terhadap Brand Preference (Studi Kasus Pelanggan Gerai Ritel Kopi di DKI Jakarta) Aisyah Solehati; Fahrina Mustafa; Eka Hendrayani; Kiki Setyawati; Iwan Henri Kusnadi; Yohanes Totok Suyoto; Magdalena; Hendy Tannady
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.837 KB) | DOI: 10.31316/jk.v6i2.2607

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan store atmosphere terhadap brand preference Bangi Kopitiam Kelapa Gading. Jenis penelitian ini menggunakan metode kuantitatif yang diolah menggunakan SPSS versi 20. Pengambilan data pada penelitian ini menggunakan metode non-probability sampling dengan penyebaran kuisioner sebagai alat untuk pengambilan data. Penelitian ini menggunakan 135 responden dengan kriteria mengetahui serta mengkonsumsi Bangi Koptiam Kelapa Gading. Hasil dari uji hipotesis menunjukan bahwa variabel kualitas layanan berpengaruh terhadap brand preference dengan nilai signifikan 0,00 < 0,05, variabel store atmosphere berpengaruh terhadap brand preference dengan nilai signifikan 0,00 < 0,05, serta variabel kualitas layanan dan store atmosphere secara bersama-sama berpengaruh terhadap minat beli dengan nilaifhitung > ftabel atau 50,725 >3,06. Kata Kunci: Kualitas Layanan, Store Atmosphere, Brand Preference
Analysis of the Role of Marketing Mix and Brand Equity on Customer Satisfaction Dining Places Hendy Tannady; Yohanes Totok Suyoto; Magdalena
Formosa Journal of Sustainable Research Vol. 1 No. 6 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v1i6.1774

Abstract

This study aims to determine the effect of brand equity and marketing mix on consumer satisfaction Demie Bakmie (Como Park). This study uses a quantitative method with purposive sampling, namely consumers who have visited Demie Bakmie (Como Park) as many as 175 respondents. The results showed that brand equity has an effect on consumer satisfaction and the marketing mix has an effect on consumer satisfaction. In addition, both brand equity and the marketing mix jointly influence consumer satisfaction.
Analysis of the Influence of Brand Image and Store Atmosphere on Consumer Purchasing Decisions at Coffee Shops in Jakarta Hendy Tannady; Yohanes Totok Suyoto; Magdalena
Formosa Journal of Sustainable Research Vol. 1 No. 6 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v1i6.1775

Abstract

This research was conducted to analyze the most influential factors on purchasing decisions at Stuja coffee shop. The factors that will be examined are the atmosphere of the store and brand image which are felt to contribute quite a bit in making purchasing decisions by consumers. This study uses sample data from 200 respondents who have purchased coffee at Stuja Kopi Jakarta throughout 2022. The results of this study indicate that store convenience and brand image are the factors that most influence purchasing decisions. Easy information discovery can make consumers more familiar with the coffee products offered so that the decision to buy coffee products at Stuja Kopi Jakarta is even greater
The Influence of Marketing Mix and Service Quality on Purchase Decisions of Dreys Corner Coffee Products Magdalena; Hendy Tannady; Siti Nurjanah
Jurnal Multidisiplin Madani Vol. 2 No. 11 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i11.1906

Abstract

This study aims to determine how much influence the purchase decision at a coffee shop, so it needs a marketing mix, as well as good service, so as to be able to provide purchasing decisions to consumers. This research is a quantitative approach using the SPSS Static 25 program with a sample size of 130 respondents who have bought and visited Dreys Corner Coffee. by using nonprobability sampling and purposive techniques. The results of the T test showed that the price, place, and service quality variables significantly influence purchasing decisions. Meanwhile, product and promotion variables do not significantly influence purchasing decisions. The benefit of this research for Dreys Corner Coffee is to increase product and promotion so that they can compete with other competitors.
Influence of Product Quality and Brand Image on Purchase Decision of Chevrolet Automobile Product Magdalena; Hendy Tannady; Siti Nurjanah
East Asian Journal of Multidisciplinary Research Vol. 1 No. 10 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i10.1876

Abstract

The purpose of this study was to find out whether the product quality and brand image of Chevrolet products affect purchasing decisions. This type of research uses a quantitative approach using the purposive sample method, with the criteria of having a Chevrolet Trailblazer car. In this study, there are 2 variables studied, namely Product Quality and Brand Image. The sample of this study was taken from the Indonesian Trailblazer group with 140 respondents, using data analysis techniques of Classical Assumptions, Normality, Multicollinearity, Heteroscedasticity and Multiple Linear Regression. The result of this analysis is that product quality and brand image can influence purchasing decisions from the Chevrolet Trailblazer.
The Influence of User Trust and Experience On User Satisfaction Of E-Commerce Applications During Transactions in Mini Markets Using Delon and McLean Method Dendy K. Pramudito; Ade Titin Sumarni; Enny Diah Astuti; Bunga Aditi; Magdalena
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In order to increase net advantages for users of e-commerce applications in minimarkets, this research attempts to quantify the degree and influence of experience and trust on user pleasure. This research employs a quantitative methodology. Direct observations of e-commerce applications, literature reviews, and the online distribution of Google Forms-assisted questionnaires to application users via social media were the methods used to collect data. Both statistical and demographic analysis were used to analyze the data for this study. Users of e-commerce applications make up the study's population. Purposive sampling was the method employed for sampling. With a total of 180 samples, the non-probability sampling approach makes use of the PLS-SEM theory. The majority of respondents expressed high levels of satisfaction with the e-commerce application in minimarkets, according to the data processing results. Because perceived utilitarian's path coefficient and t-test values are below the threshold, the analysis of the aspects of user experience represented by perceived hedonic and perceived utilitarian shows that perceived hedonic has a significant effect on user satisfaction while perceived utilitarian does not. The user happiness variable is significantly impacted by the trust variable. Perceived hedonic value, trust, and ease of use are factors that significantly impact customer satisfaction with e-commerce applications in minimarkets.
Co-Authors Ade Titin Sumarni Aisyah Solehati.,S.E.,M.M Astuti, Enny Diah Bunga Aditi Dendy K. Pramudito Eka Hendrayani Fahrina Mustafa Hendy Tannady Iwan Henri Kusnadi Kiki Setyawati Siti Nurjanah Subhan Akbar Yohanes Totok Suyoto