Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Sneha R
Assistant Professor, Department of Commerce, IIBS, Banglaore
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Rural Marketing Strategies in India: Recent Trends Sneha R; Bibi Hajira
East Asian Journal of Multidisciplinary Research Vol. 1 No. 8 (2022): September 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i8.1001

Abstract

In today’s competitive market environment all the companies are trying to maximise their growth and profits. Each and every company has its own marketing strategies. Marketing strategies are different for different markets. Rural Marketing Strategies are totally different from Urban Marketing Strategies. In order to survive in the market one has to tap both urban market as well as rural market. In this paper researcher discussed about various opportunities, threats, different market strategies in rural markets in India. Researcher also throw the light on recent trends in Rural Marketing.
Co-Authors Bibi Hajira