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All Journal HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Muhammad Toaha
Economics and Business Faculty, Hasanuddin University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Moon Ingress to Zodiac on Soybean and Corn Price Movement and Their Impact on Feed Stock Prices Suhartono suhartono; Syamsu Alam; Muhammad Toaha
Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v4i2.531

Abstract

The use of astrology in capital market analysis is controversial, despite the many claims through the publication of scientific articles about its effectiveness in the stock market. This study aims to examine the relationship between moon ingress to zodiac with the price of raw material for feed, soybean meal, corn, and stock price movements of feed on the Indonesia Stock Exchange. The design used in this research is a descriptive and explanatory method. The population in this study is 260 daily data on ingress data, corn prices, soybean meal prices, and company stock prices from feed sub-sector manufacturing companies listed on the Indonesia Stock Exchange. The sampling technique in this study uses the saturated sample technique. Data analysis technique using chi-square. The results of this study indicate that there is a significant relationship between moon ingress to zodiac with the prices of raw materials for feed, soybean meal, and corn and the movement of stock prices for feed on the Indonesia Stock Exchange.
The Influence of Service Innovation and Customer Experience on Repurchase Intentions Maya Handayani; Mahlia Muis; Muhammad Toaha
Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v4i2.532

Abstract

The rapid growth of fast-food restaurants has resulted in the opening of various fast-food restaurant locations in Makassar, which shows the increasingly competitive fast-food industry. When customers consume and spend a long time in fast food restaurants will affect customer repurchase intentions; service innovation and customer experience become the most important predictors of customer behavior. This study aims to determine the effect of service innovation and customer experience on the repurchase intention of McDonald's Hertasning Makassar consumers. The type of research used is descriptive quantitative. With a total number of voluntary participants, 154 respondents. The data analysis technique was used using multiple regression analysis with computer software tools SPSS 25 for Windows. The study results that service innovation can be used to predict repurchase intention. Differently, customer experience did not affect repurchase intention.
Co-Authors Mahlia Muis Maya Handayani Suhartono suhartono Syamsu Alam