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All Journal Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Andalas: Rekayasa dan Penerapan Teknologi
Luciana Luthan
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Computer Science & IT Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Other

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Pelatihan Perhitungan Harga Pokok Produksi untuk Meningkatkan Daya Saing UMKM di Padang Tae Ampiang Parak Pesisir Selatan Luciana Luthan; Rika Sarfika; Ezi Anggraini
Warta Pengabdian Andalas Vol 29 No 3 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.29.3.148-155.2022

Abstract

The correct calculation of the cost of production is essential for a manufacturing business. The accuracy of the calculation can increase business competitiveness through a cost leadership strategy. This activity aimed to provide training in determining the cost of production in Umi Wiwik's business by using a comparative analysis of variable and complete costing methods. This activity was carried out at the Umi Wiwik business in Padang Tae Ampiang Parak, Sutera Sub-district, Pesisir Selatan, West Sumatra. The method used descriptive analysis by applying variable costing and complete costing to calculate the cost of production of tuna nuggets and tuna meatballs. The community engagement activity was carried out by presentation, discussions and exercises for 15 participants. The calculation result showed significant differences between variable costing and full costing implementation. The cost of production using the variable costing method is lower than the entire costing method. It allows Umi Wiwik's business to set the selling price of tuna nuggets and meatballs at a lower price, with the same profit target, than competitors and make it more attractive to potential consumers.
Pelatihan Strategi Pemasaran sebagai Upaya Meningkatkan Penjualan UMKM Rika Sarfika; Mulyanti Roberto Muliantino; Luciana Luthan; Febi Sagitaria
Warta Pengabdian Andalas Vol 29 No 4 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.29.4.497-504.2022

Abstract

Micro, Small and Medium Enterprises (MSMEs) are essential in economic development. The higher the MSMEs' income, the more the country's economy will increase. The ability to do marketing is needed to attract consumers, increase sales, maintain good relations with consumers, to advance MSMEs' income. However, due to limited knowledge, many MSMEs still need to be constrained by marketing, as experienced by Healthy Snacks "Umi Wiwik". This activity aimed to provide marketing strategy training to increase partners' knowledge and ability to market their products. The partners for this activity were members of the MSMEs of Umi Wiwik in the Ampiang Parak District, totalling seven people. The training started with brainstorming, lecturing, and practice methods. Pre-test and post-test measurements were carried out to determine the difference in the participants' knowledge before and after the training. Participants' knowledge data was processed and analyzed using a paired T-test. The results of the activity showed that there was a significant difference in knowledge between the pre-test and post-test (p-value = 0.0001 [p<α]) with a score difference of 1.143. Partners were also able to practice marketing through Instagram and Facebook social media. Based on these results, it can be concluded that this training has increased partners' knowledge and skills in conducting marketing. The team will work on a follow-up to evaluate the sustainability of the activity and its impact on sales and evaluate the obstacles and challenges partners face.
PENINGKATAN KAPASITAS DAN KUALITAS KERIPIK TALAS UMI SITUJUH MELALUI TEKNOLOGI MESIN PRODUKSI, BRANDING KEMASAN FOIL-ZIPLOCK BERLABEL HALAL, DAN DAPUR HIGIENIS Rahayuningsih, Tri; Andasuryani; Luciana Luthan
Jurnal Andalas: Rekayasa dan Penerapan Teknologi Vol. 5 No. 1 (2025): Juni 2025
Publisher : Electrical Engineering Department Faculty of Engineering Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jarpet.v5i1.65

Abstract

Keripik Talas merupakan salah satu makanan ringan yang termasuk dalam jenis UMKM yang banyak dijumpai di Provinsi Sumatera Barat. Untuk meningkatkan mutu dan penjualan keripik, diperlukan sentuhan ilmu pengetahuan dan teknologi dalam pengolahan dan pengemasannya agar mutu dan penjualan keripik meningkat. Kualitas produk berpengaruh signifikan terhadap keputusan konsumen dalam membeli produk keripik. Juga strategi pemasaran yang diterapkan melalui penguatan merek dan pengemasan yang menarik. Upaya untuk meningkatkan pendapatan usaha Mikro Makanan Ringan Keripik Talas melalui inovasi teknologi mesin pengiris keripik guna meningkatkan kapasitas produksi sehingga diharapkan dapat mengatasi penggunaan peralatan manual seperti ketam yang lama dan susah pengerjaannya. Termasuk diversifikasi rasa selain balado, yakni rumput laut untuk penambahan gizi keripik. Perlu juga memperhatikan higienitas dan legalitas usaha dalam rangka menjaga kualitas produk melalui perluasan dapur produksi.
Co-Authors - Andasuryani Ezi Anggraini Febi Sagitaria Muliantino, Mulyanti Roberto Rika Sarfika Tri Rahayuningsih