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STRATEGI JASA ANGKUTAN DAMRI TRAYEK SERPONG KE BANDARA SOEKARNO-HATTA Hendro Kuntohadi; Dimas Tri Erlangga; Deden Galih Ginanjar
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 3, No 2 (2017): Januari
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v3i2.908

Abstract

The purpose of this research is to find out the strategy of Damri transport service route Serpong – Soekarno Hatta International Airport. The method used SWOT analysis using IE (Internal-External) matrix, IFE (Internal Factor Evaluation) which has total score of 3.51 and  EFE (External Factor Evaluation) with total score of 3.55. Samples taken from 8 (eight) staff of PERUM DAMRI in Soekarno Hatta Airport branch. It is in quadrant I of IE matrix which still increase and advance. The strategies needed to be applied are market elaboration and product development. Based on SWOT analysis using internal and external table analysis, the route is in quadrant I which has the Strength score of 4.07 and the Weakness score of 2.55 that create the difference of those internal factors of 1.52. On the other hand, the Opportunity score is 3.86 and the Threat score is 3.23 that construct the difference of those external factors of 0.63. The conclusion is the company is in solvent position that has positive strength and opportunity. The company could apply S-O strategy of SWOT matrix which uses the most of strength and opportunity factors.
PENERAPAN SISTEM TIKET ELEKTRONIK PERUSAHAAN BUS ANTAR KOTA PADA TERMINAL TERPADU Abdul Gani Kamaludin; Nuraini Puspitasari; Deden Galih Ginanjar
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 3, No 3 (2017): Mei
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v3i3.872

Abstract

Pulo Gebang integrated terminal is the biggest terminal in South-East Asia which was opened and launched in December 2016.  As it was planned, all the inter city bus companies, operating in Pulo Gadung and Rawa Mangun terminals, would be moved to Pulo Gebang integrated terminal. The objective of this research is to find out the development of electronic ticket system at Pulo Gebang integrated terminal, Jakarta; the constraining factors in improving the electronic ticket system; and the basic problem of electronic ticket booking system. The method used in this research was Fishbone method.  Research data were gathered by taking random sampling from 20 respondents.  The result of the research shows the median of percentage limit is 65%, therefore, 4 problems are arisen from 10 questions which reveals that there are only a small number of activities in the electronic ticket booking system and its promotions.
Co-Authors Abdul Gani Kamaludin Dimas Tri Erlangga Hendro Kuntohadi Nuraini Puspitasari