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All Journal Jurnal Pengembangan Penyuluhan Pertanian
Budi Purwo Widiarso
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Veterinary

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The Self-Efficacy and Kluckhohn's Value Orientations: Core Behavioral Drivers Among Young Tobacco Farmers in Temanggung Puri Eka Dewi Fortuna; Sunarru Samsi Hariadi; Lasiyo; Budi Purwo Widiarso
Jurnal Pengembangan Penyuluhan Pertanian Vol. 22 No. 1 (2025): Juli
Publisher : UPPM Politeknik Pembangunan Pertanian Yogyakarta Magelang (Polbangtan Yoma)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36626/jppp.v22i1.1390

Abstract

This study analyzes the primary drivers of tobacco farming behavior among young farmers in Temanggung Regency, Indonesia’s premium tobacco hub. Integrating psycho-cultural approaches—self-efficacy theory (Bandura, 1986) and Kluckhohn’s (1951) cultural value orientation—this research challenges conventional agricultural behavior theories emphasizing environmental factors. Data were collected through a survey of 140 young farmers across 6 core districts, analyzed using Structural Equation Modeling (SEM) and profitability assessment. Key findings reveal Personal factors (particularly self-efficacy: λ=0.743) significantly influence behavior (β=0.706; p<0.01), while environmental factors are insignificant (β=0.147). Kluckhohn’s values especially mastery over nature (mountain land expansion without terracing) and work for livelihood reinforce self-efficacy through cultural internalization. Loyalty among young farmers stems from inherited land ownership (77.14%) and high profitability (R/C ratio 1.44). These findings revise Ajzen’s (1991) theory and propose a "psycho-cultural resilience" model for farmer regeneration, where strengthening self-efficacy and conserving local values prove more effective than external interventions.
Co-Authors L. Lasiyo Puri Eka Dewi Fortuna Sunarru Samsi Hariadi