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All Journal Journal of Aesthetics, Design, and Art Management Global Art Creativity Conference
Putu Ari Darmastuti
Interior Design Department, Art and Design Faculty, Indonesian Institute of Art Denpasar
Arts Humanities

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THE INFLUENCE OF COLOR ON CONSUMER'S AFFECTIVE SIDE IN COMMERCIAL SPACE: A LITERATURE REVIEW APPROACH I Putu Udiyana Wasista; Ni Luh Kadek Resi Kerdiati; Putu Ari Darmastuti
Journal of Aesthetics, Design, and Art Management Vol. 2 No. 2 (2022): Journal of Aesthetics, Design, and Art Management
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/jadam.v2i2.263

Abstract

Purpose: This study aims to look at strategies for arousing consumers' affective side. The affective side studied is the desire to enter the room, the desire to shop, and the mood in a commercial space. Research methods: This study uses the library study method. This method uses literature as a source of research answers. The literature obtained will be categorized and analyzed to find valid answers. Findings: We need the right strategy in combining colors to form a space atmosphere that invites and arouses consumer shopping interest. Colors with a combination of blue or green-yellow are suitable for entrances, while cool colors are good for use in spaces. Cool colors will help influence shopping decisions and consumer moods. This combination is crucial in maximizing profits in commercial ventures. Implications: The role of color in a commercial space is significant. Designers must be able to choose colors wisely and flexibly. This choice is because each color has a different role and function in evoking the affective side of consumers.
UTILIZATION OF HINDU RELIGIOUS CEREMONIAL GARBAGE IN BALI AS FABRIC DYE Ni Made Santi Udiyani; Ni Kadek Yuni Diantari; Putu Ari Darmastuti
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 2 (2022): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

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Abstract

This study aims to determine the ceremonial waste of the Hindu community in Bali which can be used as an environmentally friendly textile dye. In carrying out religious ceremonies, the Hindu community in Bali makes offerings such as offerings that cannot be utilized optimally after the ceremony takes place so most of it becomes organic waste. In this study, the waste of Hindu ceremonies in Bali in the form of organic waste will be tested to produce a solution of natural dyes using a pre-experimental method. The pre-experimental method explores the extraction technique of several samples of organic waste with water as a solvent on textile materials, namely cotton cloth. The process of making this natural dye solution goes through three main processes, namely pre-mordant, extraction of dye raw materials, and fixation. Some samples of organic waste found in Hindu religious ceremonies in Bali have plant color pigments such as balsamina purple, red, hydrangea, marigold, pandan leaves, shallot skin, turmeric, and areca nut was extracted to produce a natural color solution. The extraction of the color solution is able to bring out several color tones on textile materials, namely cotton fabrics. Through this research, it is hoped that it can be one of the people’s choices in producing natural color as textile materials that can be produced simply as well as an effort to reduce organic waste produced in Hindu community ceremonies in Bali.
Co-Authors Kerdiati, Ni Luh Kadek Resi Ni Kadek Yuni Diantari Ni Made Santi Udiyani Wasista, I Putu Udiyana