Article Per Year (5 Year)
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This Author published in this journals
All Journal Emerging Markets : Business and Management Studies Journal
Muhammad Iqbal Fajri
Student
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Influence of Marketing Mix towards Consumer Purchase Intention: The Case of Bank Aceh Syariah Muhammad Iqbal Fajri; Jerry Heikal
Emerging Markets : Business and Management Studies Journal Vol. 9 No. 2 (2022)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v9i2.203

Abstract

This article examines the influence of Marketing Mix (4Ps) on consumer buying decisions on Islamic banking products, savings, and mortgages. This research method is quantitative. This research population of Bank Aceh Syariah customers using Smart-PLS and surveyed with a Likert scale. The results showed that Price and Place have a highly positive impact on consumer decisions. In contrast, the promotion positively impacts consumer decisions on the sharia mortgage account at Bank Aceh Syariah.
Co-Authors Jerry Heikal