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All Journal Excellent Jurnal Mirai Management JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Akuntansi Aksioma Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi EKONOMI BISNIS Jurnal Sains dan Teknologi JATI (Jurnal Mahasiswa Teknik Informatika) Emerging Markets : Business and Management Studies Journal Jurnal MSDA (Manajemen Sumber Daya Aparatur) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) BUDGETING : Journal of Business, Management and Accounting Journal of Advanced Multidisciplinary Research International Journal of Applied Finance and Business Studies AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Locus Penelitian dan Pengabdian KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Jurnal Ekonomika Dan Bisnis Economic Reviews Journal JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Indonesia Sosial Sains Indonesia Accounting Research Journal Eduvest - Journal of Universal Studies Applied Quantitative Analysis (AQA) Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Business and Investment Review Jurnal Informatika Ekonomi Bisnis Al-Tasyree: Jurnal Bisnis, Keuangan dan Ekonomi Syariah IIJSE Jurnal Sistem Informasi dan Manajemen Jurnal Akuntansi Sektor Publik Jurnal Media Akademik (JMA) Sainteks: Jurnal Sain dan Teknik Journal of Innovative and Creativity Jurnal Multidisiplin Indonesia Adpebi International Journal of Multidisciplinary Sciences International Journal of Indonesian Business Review International Journal of Management and Business Applied J-CEKI
Heikal, Jerry
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Analisis Faktor-Faktor yang Mempengaruhi Seorang Pemimpin pada Level Middle Management dalam Pengambilan Keputusan di PT Citilink Indonesia Safangati, Ainun; Nugroho, Septiadi; Darma Tenaya, I Putu Risky; Heikal, Jerry
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): April 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.648 KB)

Abstract

Middle management sebagai level menengah di sebuah perusahaan memiliki peranan penting dalam pengambilan keputusan. Ada beberapa faktor yang mempengaruhi para middle management dalam mengambil keputusan untuk perusahaan. Dalam penelitian ini penulis ingin mengetahui faktor apa saja yang sangat berpengaruh dalam pengambilan keputusan. Penelitian ini menggunakan teknik kualitatif dengan menggunakan pendekatan etnografi. Penulis melakukan wawancara dan pengamatan langsung para middle management di maskapai penerbangan PT Citilink Indonesia untuk mengetahui bagaimana mereka mengambil keputusan. Berdasarkan hasil penelitian didapatkan faktor yang sangat berpengaruh dalam pengambilan keputusan seorang VP (Vice President) di PT Citilink Indonesia adalah sifat kepribadian.
Industry Clustering Model on the Indonesia Stock Exchange in the COVID-19 Pandemic Era Using K-Means Saumananda Suroso, Nurinda; Heikal, Jerry
Emerging Markets : Business and Management Studies Journal Vol. 10 No. 1 (2022)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v10i1.202

Abstract

The COVID-19 pandemic has greatly affected the sustainability of large and small businesses around the world. The government of the capital city of DKI Jakarta implemented a special policy by announcing the implementation of Large-Scale Social Restrictions or PSBB starting April 2020 to tackle the spread of COVID-19. Given the situation in the year 2020, this study was conducted to determine whether Covid-19 has an impact on industries listed in Indonesia Stock Exchange (IDX) based on the 2020 financial report. This quantitative study uses the K-Means Clustering algorithm to group similar industries based on its Debt to Equity Ratio, Operating Profit Margin, and Sales Growth. Data is processed using Python with Anaconda and Jupyter Notebook as the IDE platform. From 50 industries that were sampled, 8 industries were very negatively affected, 3 industries were negatively affected, 28 industries were neutrally affected, 10 industries were positively affected, and 1 industry was very positively affected.
Enhancing Retail Supermarket Financial Performance Through Market Basket Analytics Using Apriori Algorithm in Indonesia Market Case Heikal, Jerry; Gandhi, Ayu
Applied Quantitative Analysis Vol. 4 No. 1 (2024): January - June 2024
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.2153

Abstract

Market Basket Analysis is a powerful technique in data mining and retail analytics that explores associations and patterns among items frequently purchased together by consumers. This technique reveals insights into consumer purchasing behaviour and facilitates the creation of compelling product bundles. This study identifies five distinct product bundling strategies tailored to diverse consumer personas prevalent in the Indonesian market, such as "Health enthusiast", "Exotic Flavor Explorer", "Food Enthusiast", "Fitness Freak", and "Budget-conscious Home Cook". These product bundling strategies leverage market basket analysis to enhance the shopping experience, meeting Indonesian consumers' diverse preferences and lifestyles in the retail supermarket landscape. The analysis provides a basis for effective promotional campaigns and personalized marketing efforts. By recognizing associations between products, supermarkets in Indonesia can design targeted promotions, encouraging customers to explore complementary items and potentially increase their overall spending.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN NORU COFFEE DI BUKITTINGGI Putra, Rahmad Yunendri; Heikal, Jerry; Ningsih, Andria; Amelia, Dona
EKONOMI BISNIS Vol. 29 No. 2 (2023): EKONOMI BISNIS
Publisher : Universitas Islam Syekh-Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/jeb.v29i2.4541

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor pembentuk eWOM dan pengaruhnya terhadap Keputusan Pembelian pada Noru Coffe. Penelitian ini merupakan penelitian eskplanatori kuantitatif dengan menerapkan Analisis Binary Logistik. Dalam penelitian ini terdapat sampel sejumlah 100 orang dengan kriteria masyarakat umum yang sudah melakukan pembelian pada Noru Coffee. Setelah menerima informasi mengenai Noru Coffee melalui electronic word-of-mouth (eWOM) yang tersebar pada situs jejaring sosial Instagram. Hasil penelitian ini menunjukkan bahwa ada 3 buah faktor  yakni: Faktor Expressing Positive Feelings, Faktor Platform Assistance, dan Faktor Concern For The Others. Dari ketiga faktor tersebut hanya faktor Platform Assistance memiliki pengaruh yang positif dan signifikan terhadap Keputusan Pembelian, dan Faktor Paltform Assistance yang berpengaruh dominan terhadap Keputusan Pembelian.    
Customer segmentation using the K-Means Clustering algorithm in Foreign Banks in Indonesia Chitra, Jimmi; Heikal, Jerry
Indonesia Accounting Research Journal Vol. 11 No. 4 (2024): June: Auditing, Finance, Accounting, Management
Publisher : Institute of Accounting Research and Novation (IARN)

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Abstract

This research aims to employ the K-Means clustering algorithm to segment customers in foreign banks operating within the Indonesian market. The primary objective is to enhance marketing strategies and customer service by identifying distinct customer groups based on their banking behaviours and preferences. By analysing demographic, transactional, and psychographic data, the study seeks to uncover patterns that can facilitate personalized offerings and targeted communication strategies. Overall, this research contributes to the optimization of marketing efforts and the enhancement of customer satisfaction in the competitive landscape of foreign banking in Indonesia. Through effective segmentation and targeted value propositions, foreign banks can strengthen their market position and foster long-term relationships with diverse customer segments. Overall, this research contributes to the optimization of marketing efforts and the enhancement of customer satisfaction in the competitive landscape of foreign banking in Indonesia. Through effective segmentation and targeted CVPs, foreign banks can strengthen their market position and foster long-term relationships with diverse customer segments.
Bagaimana Karyawan dengan Latar Belakang Pendidikan Non-Teknis Berkarier di Perusahaan Berbasis Teknis Pangestuti, Intan; Syarrah, Ira Siti; Heikal, Jerry
Excellent Vol 10, No 2 (2023)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v10i2.1597

Abstract

PT PLN Indonesia Power, sebuah perusahaan penyedia listrik besar, menghadapi tantangan dengan tenaga kerja yang sebagian besar berpendidikan teknik. Studi etnografi kualitatif ini mengeksplorasi tantangan karier bagi karyawan yang tidak memiliki latar belakang teknik, dengan melihat tanggapan dari Generasi Milenial dan Generasi X. Melalui wawancara mendalam dan data dokumenter, studi ini mengungkapkan bahwa Generasi Milenial optimis, terbuka untuk belajar, dan siap untuk berkompetisi, sementara Generasi X merasa puas dengan posisi mereka saat ini. Terlepas dari perbedaan, ada nilai-nilai yang sama yang muncul. Kedua generasi ini memandang peluang promosi yang terbatas, menekankan untuk selalu mengikuti perkembangan proses perusahaan, dan menekankan pentingnya perencanaan strategis untuk mencapai target karier. Wawasan ini memberikan referensi berharga bagi individu yang berada dalam situasi yang sama atau mereka yang mencari karier di perusahaan berbasis teknik.
Analisis Faktor-Faktor yang Mempengaruhi Seorang Pemimpin pada Level Middle Management dalam Pengambilan Keputusan di PT Citilink Indonesia Safangati, Ainun; Nugroho, Septiadi; Darma Tenaya, I Putu Risky; Heikal, Jerry
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v6i1.2844

Abstract

Middle management sebagai level menengah di sebuah perusahaan memiliki peranan penting dalam pengambilan keputusan. Ada beberapa faktor yang mempengaruhi para middle management dalam mengambil keputusan untuk perusahaan. Dalam penelitian ini penulis ingin mengetahui faktor apa saja yang sangat berpengaruh dalam pengambilan keputusan. Penelitian ini menggunakan teknik kualitatif dengan menggunakan pendekatan etnografi. Penulis melakukan wawancara dan pengamatan langsung para middle management di maskapai penerbangan PT Citilink Indonesia untuk mengetahui bagaimana mereka mengambil keputusan. Berdasarkan hasil penelitian didapatkan faktor yang sangat berpengaruh dalam pengambilan keputusan seorang VP (Vice President) di PT Citilink Indonesia adalah sifat kepribadian.
Valuation Analysis of Combined Company Value Through Acquisition Process: Case Study of PT Vale Indonesia Tbk and PT Kapuas Prima Coal Tbk Kurniawati, Yuni; Syawaldi Afwan, Ahmad; Pradina, Dinda Ayu; Heikal, Jerry
Jurnal Sains dan Teknologi Vol. 6 No. 2 (2024): Jurnal Sains dan Teknologi
Publisher : CV. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/saintek.v6i2.3643

Abstract

This study aims to analyze the valuation of the combined company through M&A valuation and structuring models. The financial calculations considered in this analysis are based on data from the statements of financial position, income statements, and cash flow statements over the past three years for PT Vale Indonesia Tbk and PT Kapuas Prima Coal Tbk as case studies in this article. Data collection for this research was obtained from the IDX website, which provides historical stock data. This research was conducted to identify the feasibility of the acquisition of PT Kapuas Prima Coal Tbk by PT Vale Indonesia Tbk using an inter-company financial projection approach. The valuation and M&A structuring methods used include Discounted Cash Flow (DCF) analysis, market comparison, and valuation based on previous transactions. Information on specific techniques, assumptions made, and the analysis process will enhance the reader's understanding of the validity of the results. The analysis results, comparing the Equity Values of the target company, the acquiring company, and the new company, indicate that the Equity Value of Newco is significantly higher than the sum of the individual Equity Values of the target companies. The benefits of the research include providing important information that can be used by company management, investors, and other stakeholders in making decisions related to acquisitions and company mergers.
RFM Segmentation and K–Means Clustering of Skincare Product (Case study Scarlett) Ayu Pradina, Dinda; Kurniawati, Yuni; Syawaldi Afwan, Ahmad; Heikal, Jerry
Jurnal Sains dan Teknologi Vol. 6 No. 2 (2024): Jurnal Sains dan Teknologi
Publisher : CV. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/saintek.v6i2.3644

Abstract

This analysis focuses on at-risk consumers in the skincare market using the RFM segmentation method. This method involves collecting consumer purchase data, including the recency of their last purchase, the frequency of their purchases, and the amount spent. The data is collected through a customer relationship management (CRM) system that records consumer purchase activities. Analytical tools like SPSS or Python with libraries such as pandas and scikit-learn are used for data processing and cluster analysis.The segmentation process involves several steps: collecting data from the CRM, cleaning and normalizing the data, applying the RFM algorithm to group consumers based on their RFM scores, and analyzing the segmentation results to identify the unique characteristics of each segment. The findings reveal clear preferences for skincare products among this segment, characterized by recent purchases within the last three months, a purchase frequency of about twice during that period, and an average spending of Rp. 500,000.Classified as top-tier buyers, these at-risk consumers exhibit unique characteristics—primarily females, working in the private sector, living outside Jakarta, with an average age of 31 years and an income of Rp. 15 million. In response to these insights, a comprehensive 7P strategy on TikTok is proposed to effectively engage at-risk buyers. This strategy includes customized product offerings, competitive pricing, strategic platform utilization, influencer collaborations, efficient purchasing processes, and tangible proof of product effectiveness. Regular evaluations are emphasized to ensure the adaptability and continuous effectiveness of the strategy in meeting the evolving needs of at-risk buyers, ultimately fostering brand loyalty and satisfaction in the competitive skincare market.
SWOT Analysis of Organic Waste Crushing Mechines Using Grounded Theory Dwi Ramadona, Dasatry; Fitria, Yossa; Nazmi, Fittria; Heikal, Jerry
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v2i2.1127

Abstract

Garbage is the residue of human daily activities and/or natural processes in solid form. Waste can come from various activities such as household waste, agricultural waste, building waste, trade and office waste, and industrial waste. The amount of waste stockpiles in Payakumbuh City until June 2023 is 100,386 tons per day. With details (1) Waste transported to the Final Processing Site (TPA) every day is 83,862 tons without segregation, (2) Waste processed at TPS3R is 0.252 tons with 6 units of equipmen, (3) Management at the unit waste bank 0.041 tons, (4) management at the main waste bank 7 tons, (5) Informal sector/ lapak as much as 7.4 tons, (6) Magot as much as 0.31 tons, (7) A total of 1.52 tons of waste has not been managed properly. Of the total amount of waste disposed of at the Temporary Final Processing Site (TPAS), 60 percent is organic waste. This study uses a qualitative technique with a grounded theory approach. The author conducted direct interviews with internal parties (Bappeda Payakumbuh City) and external parties (Tool Manufacturers, Equipment Users and the Environment Agency) to determine the impact of using a mobile organic waste counter machine in reducing the amount of organic waste in Payakumbuh City. Based on the research results, it was found that the coding scheme consisted of 41 codes that formed 9 categories and gave rise to 4 themes with a total score of 41. The highest score in coding was 23 on the theme of technology use. So it can be concluded that the use of technology greatly affects the reduction of organic waste in Payakumbuh City.
Co-Authors Aldyah, Tika Amelia, Dona Andi Saputro Anjarsari, Rosita Arda, Edvidel Ardanesworo, Muhammad Feyzel Khalfani Putra Ardianto, Andi Arthanugraha, Adam Arum Kusuma, Tiyanda Hanti Awalludin Awalludin, Awalludin Ayu Pradina, Dinda Ayu Wulandari Azkia, Nayla Azwar , Tasrika Azwar, Meiriza Azwar, Tasrika Azzuhri, Muhammad Basyar Chitra, Jimmi Chow, Sayuti Darma Tenaya, I Putu Risky Daswirman, Daswirman Daulay, Risma Yanti Dawam, Khaerud Desmalina, Desmalina Devi, Rizky Feliana Dilla Sistesya Doni Magat Harahap Dwi Ramadona, Dasatry Dwiputri, Rinta Agustiani Dzulqornain, Muhammad Edison, Alva Elfira, Renti Enny Enny Erwan Erwan, Erwan Fadhilah, Savira Maghfiratul Faisal Faisal Fajarini, Nurfahma Ferli, Isfan Fitria, Yossa Gandhi, Ayu Gelvi, Gelvi Gunawan, William Ben Gusmeri, Gusmeri Hanifeliza, Rury Hariandja, E N Budiyanto Harsemarozi, Harsemarozi Hasahatan, Alex Fernando Heswara, Faisal Hindrawan, Dimas Humaira, Putri Syifa Hutabarat, Berman Hutabarat, Berman J Jaya, Hamka Putra Kamaratih F, Yositalida Kettipusem, Sri Polya Kevry Ramdany Kurniawati, Yuni Kusumaningrum, Indah Liestiani, Annisa Mamonto, Fanjili Gratia Mangkuto, Shidiq Umar Marlina Marlina Muhammad Farhan Muhammad Ikhsan Muhammad, Tegar Mulyo, Iksan Adityo Muzakkar, Milastri Nazmi, Fittria Ningsih, Andria Nisa, Khairi Nugrahmi, Lidya Nugroho, Septiadi Nugroho, Yusuf Wahyu Nurviriana, Savira Octavianson, Dave Nathanael Oki, Helzulmita Oktariani, Gulfi Oktarini, Dwi Indah Olivia Olivia Osthar, Fidy Rachman Pamadia, Era Pambudi, Adhy Priyo Pangestuti, Intan Passalaras, Raja Aulia Payoka, Netty Perdana, Gemilang Adi Perdhana, Rizkita Bagus Permadiyansach, Bambang Prabowo, Heru Pradina, Dinda Ayu Pratama, Renaldo Pratiwi Pratiwi Purwanto, Muhammad Rizki Puspita Dewi, Puspita Putra, Abhiyoga Deyandra Putra, Rahmad Yunendri Putri, Annisa Nurwanda Putri, Juandela Herina Putri, Maya Seruni Rafanio, Kevin Raharjo, Bangkit Widhi Rahmadeni Rahmadeni Rahmawati, Nurmalinda Rahmi, Mutia Ramadani, Rizki Agung Ramadhan, Andika Ramadhan, Yufiansyah Wahyu Rica Rica, Rica Safangati, Ainun Samsul Arifin Santosa, Suhari Saputra, Tubagus Chandra Saraswati, Iska Sari, Irma Ratna Saumananda Suroso, Nurinda Savitri, Fania Mutiara Sayuti Sayuti Shabrina, Andi sirya, Damara Siswanto, Fajar Hartanto Sitinjak, Jeklin Sodikin Sodikin Sri Nugroho, Amanda Sri Utami Sugino, Agus Suhardi, Fitra Alghifari Sukmayanti, Andini Wulan Sutama, Aditya Suududdin, Suududdin Syafer, Erdimen Syarifudin Syarifudin Syarrah, Ira Siti Syawaldi Afwan, Ahmad Syawaludin, Rahmat Teguh Widodo Triesna Ratulina Tuwindar, Tuwindar Wahyuningsih, Nia Wicaksono, Muhammad Haston Samudra Widiyanta, Antonius Hendri Wulan, Mutia Karunia Antap Yakub, Isnendi Yohana, Kesia Yumarsa, Imam YUNI KURNIAWATI Zulfahmi, Muhammad Riko Yohansyah