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STRATEGI PEMASARAN PRODUK BAKSO KULIT PISANG (BAKUSANG) Rizal Maulana; Derik Rizki Purnama; Cut Eka Utari; Juwita Sari; Resna Trimerani
Jurnal Industri Kreatif dan Kewirausahaan Vol 5, No 2 (2022): DECEMBER
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v5i2.1310

Abstract

Pisang merupakan salah satu sumber pangan yang mudah didapatkan di daerah tropis. Selain buahnya yang bisa dimakan, kulit pisang juga bisa dimanfaatkan sebagai bahan baku produk makanan salah satunya adalah bakso. Tujuan penulisan artikel ini adalah untuk memaparkan strategi pemasaran produk yang dilakukan oleh usaha PKM Kewirausahaan Bakusang. Metode penelitian yang dilakukan adalah metode deskriptif. Hasil yang didapatkan dari strategi pemasaran yang dilakukan oleh usaha PKM Kewirausahaan Bakusang adalah lebih mengutamakan strategi untuk mempromosikan dan mengenalkan produk untuk menarik minat konsumen. Berdasarkan hasil analisis SWOT, usaha PKM Kewirausahaan Bakusang memiliki kelemahan, ketersediaan bahan baku kulit pisang berkualitas yang tidak selalu tersedia sehingga strategi yang diterapkan untuk mengatasi hal tersebut adalah dengan membangun jaringan (networking) untuk menambah relasi dari pemasok lain. Pengembangan dan inovasi produk bakso kulit pisang perlu dilakukan untuk keberlanjutan usaha.
PEMANFAATAN LAHAN PEKARANGANN KOSONG MENJADI LAHAN PRODUKTIF DISAAT PANDEMI Deni Choeruli; Galuh Intan Hapsari; Muhammad Ahsin Mabrur; Resna Trimerani
COVIT (Community Service of Health) Vol. 2 No. 2 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/covit.v2i2.9096

Abstract

The Covid pandemic has hampered activities in various countries, one of which is Indonesia. The pandemic has become a scourge in various sectors, especially agriculture. The thing that is most feared if this condition continues is the occurrence of a food crisis. So we need to rack our brains so that family food is maintained, namely by utilizing the yard. with the more productive use of yard land so that the community has a high level of food security. With this, the community will also have a source of family income, if the results obtained by utilizing the yard exceed the amount needed by the family. Depok village, Kandeman sub-district, Batang district is one of the villages targeted for the yard use program, where in this area there are still many yards that have not been used productively. The method used is socialization about the use of yard land, how to sow seeds and plant chili and eggplant with polybag media. The socialization was conveyed to the mothers who had done data collection as many as 20 people. During the socialization activity, the community seemed enthusiastic in listening to the material, asking questions, and those present exceeded the total number of data collected. The Covid pandemic has hampered activities in various countries, one of which is Indonesia. The pandemic has become a scourge in various sectors, especially agriculture. The thing that is most feared if this condition continues is the occurrence of a food crisis. So we need to rack our brains so that family food is maintained, namely by utilizing the yard. with the more productive use of yard land so that the community has a high level of food security. With this, the community will also have a source of family income, if the results obtained by utilizing the yard exceed the amount needed by the family. Depok village, Kandeman sub-district, Batang district is one of the villages targeted for the yard use program, where in this area there are still many yards that have not been used productively. The method used is socialization about the use of yard land, how to sow seeds and plant chili and eggplant with polybag media. The socialization was conveyed to the mothers who had done data collection as many as 20 people. During the socialization activity, the community seemed enthusiastic in listening to the material, asking questions, and those present exceeded the total number of data collected. Keywords: Pandemic, Outreach, Community Empowerment, Counseling
STUDI KELAYAKAN USAHA KREATIF PEMBUATAN KERIPIK JAMUR TANKOS (KEJAMKOS) Indra Putra Agung; Nayo Ayu Saqori Nasution; Fatima Fatima; Resna Trimerani
Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 1 (2023): JUNE
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i1.1246

Abstract

Kudapan Keripik Jamur tangkos merupakan salah satu makanan ringan yang memilki manfaat bagi kesehatan, dimana kejamkos ini mengandung vitamin B, C, dan D. Kejamkos ini adalah olahan makanan ringan yang berbahan dasar jamur yang berasal dari janjangan kosong buah kelapa sawit (TKKS) yang sudah membusuk. Dimana bahan baku pembuatan KEJAMKOS ini sedikit sulit ditemukan karena pertumbuhannya tergantung musim dan kelembaban tempat janjangan diletakan.  Jamur yang siap dipanen adalah jamur yang baru mau pecah yang ukurannya bisa sampai sebesar kepalan tangan orang dewasa. Jamur ini merupakan kelompok jamur mikroskopis yang memiliki nama ilmiah monilia sp. Jamur jenis ini akan terus tumbuh hingga sisa minyak dan protein dalam TKKS habis. Jamur ini tidak dipasarkan di pasar tradisional atau modern karena jamur ini tidak termasuk jamur yang tidak berkembang biak, jamur ini tumbuh subur sehingga mungkin sangat sulit ditemukan oleh masyarakat yang tinggal jauh dari perkebunan kelapa sawit. Maka ini merupakan kesempatan yang baik bagi para pemuda yang tinggal di sekitar perkebunan kelapa sawit untuk memanfaatkan jamur ini untuk diolah menjadi produk yang layak secara ekonomi dan bermanfaat.
Study Of Community Based Agrotourism And Land Carrying Capacity In Kalisentul, Kalibawang, Kulon Progo Resna Trimerani; Ismiasih Ismiasih; Alan Handru
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 12 No 1 (2025)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v12i1.8073

Abstract

Purpose: To study the potential of Agrotourism in the Kalisentul Area, where in its implementation it begins with the identification of agricultural potential in Kalisentul which has the potential to be developed into an Agrotourism Area. The land conditions in Kalisentul have the characteristics of sloping land but in some parts have flat and wide land so that it can be used for agricultural activities. Methodology: using a survey method with a descriptive approach, so that it can explain the results of the identification of agricultural potential and explain the phenomena found in the Kalisentul community. Location surveys and area plotting have been carried out to determine the agrotourism area, planning for agricultural-based tourism event training and training in cultivating fruit and vegetables. Results: This study provides results that the potential for developing an Agrotourism Area in Kalisentul Village, after analyzing the planning and design concepts, is very large and profitable which is supported by the active participation of the community, the availability of extensive land and support from the government and/or private parties. Findings: The results of this study are certainly supported by the potential of natural resources owned by Kalisentul so that it can be developed into an Agrotourism Area. Novelty: Based on the research results, Kalisentul has good land carrying capacity in the development of Agrotourism Areas, where the form of Agrotourism that can be developed is agricultural education, especially horticultural plants. Originality: The uniqueness of this area is the existence of land and natural resources that are still very feasible to be developed into an Agrotourism Area and the existence of good community participation in its management. Conclusion: The Kalisentul area is feasible to be developed into an Agrotourism Area based on agricultural education. Output: The results of this study were published in the SINTA Accredited National Journal.