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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Industri Kreatif dan Kewirausahaan
Derik Rizki Purnama
Institut Pertanian STIPER Yogyakarta
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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STRATEGI PEMASARAN PRODUK BAKSO KULIT PISANG (BAKUSANG) Rizal Maulana; Derik Rizki Purnama; Cut Eka Utari; Juwita Sari; Resna Trimerani
Jurnal Industri Kreatif dan Kewirausahaan Vol 5, No 2 (2022): DECEMBER
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v5i2.1310

Abstract

Pisang merupakan salah satu sumber pangan yang mudah didapatkan di daerah tropis. Selain buahnya yang bisa dimakan, kulit pisang juga bisa dimanfaatkan sebagai bahan baku produk makanan salah satunya adalah bakso. Tujuan penulisan artikel ini adalah untuk memaparkan strategi pemasaran produk yang dilakukan oleh usaha PKM Kewirausahaan Bakusang. Metode penelitian yang dilakukan adalah metode deskriptif. Hasil yang didapatkan dari strategi pemasaran yang dilakukan oleh usaha PKM Kewirausahaan Bakusang adalah lebih mengutamakan strategi untuk mempromosikan dan mengenalkan produk untuk menarik minat konsumen. Berdasarkan hasil analisis SWOT, usaha PKM Kewirausahaan Bakusang memiliki kelemahan, ketersediaan bahan baku kulit pisang berkualitas yang tidak selalu tersedia sehingga strategi yang diterapkan untuk mengatasi hal tersebut adalah dengan membangun jaringan (networking) untuk menambah relasi dari pemasok lain. Pengembangan dan inovasi produk bakso kulit pisang perlu dilakukan untuk keberlanjutan usaha.
Collaboration Partnership Model Between Sugarcane Farmers And PG Madukismo Derik Rizki Purnama; Dimas Deworo Puruhito; Resna Trimerani
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 1 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i1.5879

Abstract

Purpose: This study aims to identify the partnership collaboration model at PG Madukismo, detailing the rights and obligations of both parties, and to understand the benefits and challenges within the partnership. Methodology: The research was conducted at PG Madukismo in Padokan Tirtonirmolo Kasihan, Bantul Regency. A qualitative case study approach was employed, with a sample size of 30 partner farmers from the Western and Eastern regions. Data were analyzed descriptively. Results and Findings: The partnership collaboration models at PG Madukismo include the Independent People's Sugarcane (TRM) model and the People's Sugarcane Partnership (KMT) model, each with specific rights and obligations. The benefits of the partnership include increased sugarcane productivity, guarantees of quantity, quality, and continuity, and reduced risks in sugarcane farming. However, challenges include insufficient support from PG Madukismo to enhance the welfare of partner sugarcane farmers. Novelty and Originality: This study provides a detailed examination of the partnership models and highlights specific benefits and challenges faced by the partner farmers, contributing to the understanding of agricultural partnerships. Conclusions: The partnership models at PG Madukismo offer significant benefits but are hindered by inadequate support from PG Madukismo. Addressing these challenges could enhance the effectiveness of such partnerships. Type of Paper: Empirical Research Article
Co-Authors Cut Eka Utari Dimas Deworo Puruhito Juwita Sari Resna Trimerani Resna Trimerani Rizal Maulana