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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi
Rezki Amalia Fathurrahman
Universitas Islam Negeri Alauddin Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Value-Chain In Beach Tourism: The Consideration Of Maslahah In Strategic Formulation Fathurrahman Thaha; Idris Parakkasi; Sirajuddin Sirajuddin; Rezki Amalia Fathurrahman
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 9 No 2 (2022): December (in progress)
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v9i2.31584

Abstract

This study aims to analyze the activities on tourism beaches using the value chain and maslahah analysis. This research is a phenomenological qualitative study with a purposively-selected sampling of stakeholders in Dato Beach, Majene, Indonesia. This study found that the immediate strategy highlights in the form of beautiful natural panoramas must be prioritized and marketed. This study reports that the chains must present the flow of operations, exit logistics visitors, promotions, adequate facilities and infrastructures, and affordable tickets. Halal tourism destination brings benefit image to customer perceptions.
Co-Authors Fathurrahman Thaha Idris Parakkasi Sirajuddin Sirajuddin