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All Journal Habitat Journal of Community Dedication INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Dwi Apriyanti Kumalasari
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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SKENARIO KEBIJAKAN SWASEMBADA BERAS DI INDONESIA Dwi Apriyanti Kumalasari; Nuhfil Hanani; Mangku Purnomo
HABITAT Vol. 24 No. 1 (2013)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

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Abstract

Indonesia merupakan negara agragaris penghasil komoditas pangan beras khususnya. Seiring dengan adanya pertumbuhan penduduk, maka permintaan pangan akan semakin meningkat. Peningkatan ini akan diikuti dengan peningkatan produksi beras dalam negeri. Namun yang terjadi pada beberapa tahun ini perberasan Indonesia hanya mengalami swasembada beras pada tahun 1969 hingga 1984. Setelah tahun tersebut Indonesia belum lagi bisa mencukupi kebutuhan beras dalam negeri, yang mana memaksa melakukan impor beras dalam jumlah cukup besar. Besar impor semakin lama semakin tinggi seiring dengan kurang mampunya negara dalam mencukupi kebutuhan pangan dalam domestik sendiri. Penelitian ini akan membahas mengenai kondisi perberasan Indonesia beserta mencari permodelan yang tepat dalam mencari kebijakan yang paling tepat untuk diterapkan dalam mencapai swasembada beras. Data penelitian ini bersifat data skunder mulai tahun 1980 hingga 2011. Analisis data yang dilakukan analisis persamaan simultan historis. Hasil penelitian didapatkan terdapat 3 blok dalam estimasi model perberasan Indonesia, yakni produksi, konsumsi, dan impor. Menurut hasil identifikasi model tergolong over identified. Hasil estimasi model diketahui seluruh model signifikan dan memiliki nilai yang baik melalui koefisien determinasi R2, uji f, dan uji t. Berdasarkan hasil validasi menunjukkan nilai yang baik, yakni kecilnya selisih nilai prediksi dan aktualnya. Hasil simulasi secara historical didapatkan bahwa luas lahan perlu ditingkatkan 5% atau harga pupuk diturunkan 15% atau juga meningkatkan kredit sebesar 5% untuk mencapai swasembada beras pada tahun tersebut. 
ACTUALISING VILLAGE POTENTIAL THROUGH UMKM EDUCATION AND PROMOTION Rita Hayati; Dwi Apriyanti Kumalasari; Zeni Zainal Muis; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 4 (2024): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

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Actualising village potential through MSME education and promotion is an effort to realise and develop the resources and capabilities of a village, with a focus on empowering Micro, Small and Medium Enterprises (MSMEs). This process involves learning activities (education) to improve the knowledge and skills of MSME actors, as well as marketing strategies (promotion) to introduce and market the products or services of village MSMEs to a wider market. The goal is to increase local economic capacity, encourage product innovation, expand market reach, and ultimately improve the welfare of village communities through sustainable MSME development. The research method in this study is literature. The results show that structured and sustainable education, including training in business management, product innovation, and digital marketing, is crucial in improving the competitiveness of village MSMEs. Meanwhile, an integrated promotion strategy, utilising both online and offline platforms, has proven effective in expanding the market and increasing the visibility of village products. The research conclusions emphasise the importance of synergy between education and promotion in actualising village potential. This integrated approach not only enhances local economic capacity but also promotes sustainable village development. The implications of this research provide a foundation for the development of policies and programmes aimed at empowering rural economies through strengthening MSMEs.
DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS IN INDUSTRY Ananta Budhi Danurdara; Dwi Apriyanti Kumalasari; Zeni Zainal Muis
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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A digital marketing strategy is a series of plans to build a business presence in the digital world or the internet through various digital channels. Developing a digital marketing plan aims to raise brand awareness and draw in new clients for the company. A strong digital marketing strategy will help businesses to achieve specific digital goals through properly chosen media. Increasing brand awareness is a worthwhile investment for businesses. By expanding brand knowledge and awareness, businesses can gain a competitive advantage, expand market reach, build customer loyalty, and achieve sustainable growth. The method used in this article is a literature review. This research discusses the description and types of digital marketing, analysis of how digital marketing strategies influence brand awareness, implementation of digital marketing strategies in certain industries, and the effectiveness of digital marketing strategies in increasing brand awareness.
Co-Authors Al-Amin Danudara, Ananta Budhi Mangku Purnomo Nuhfil Hanani Rita Hayati Zeni Zainal Muis