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All Journal Journal of Community Dedication INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Zeni Zainal Muis
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ACTUALISING VILLAGE POTENTIAL THROUGH UMKM EDUCATION AND PROMOTION Rita Hayati; Dwi Apriyanti Kumalasari; Zeni Zainal Muis; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 4 (2024): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Actualising village potential through MSME education and promotion is an effort to realise and develop the resources and capabilities of a village, with a focus on empowering Micro, Small and Medium Enterprises (MSMEs). This process involves learning activities (education) to improve the knowledge and skills of MSME actors, as well as marketing strategies (promotion) to introduce and market the products or services of village MSMEs to a wider market. The goal is to increase local economic capacity, encourage product innovation, expand market reach, and ultimately improve the welfare of village communities through sustainable MSME development. The research method in this study is literature. The results show that structured and sustainable education, including training in business management, product innovation, and digital marketing, is crucial in improving the competitiveness of village MSMEs. Meanwhile, an integrated promotion strategy, utilising both online and offline platforms, has proven effective in expanding the market and increasing the visibility of village products. The research conclusions emphasise the importance of synergy between education and promotion in actualising village potential. This integrated approach not only enhances local economic capacity but also promotes sustainable village development. The implications of this research provide a foundation for the development of policies and programmes aimed at empowering rural economies through strengthening MSMEs.
DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS IN INDUSTRY Ananta Budhi Danurdara; Dwi Apriyanti Kumalasari; Zeni Zainal Muis
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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A digital marketing strategy is a series of plans to build a business presence in the digital world or the internet through various digital channels. Developing a digital marketing plan aims to raise brand awareness and draw in new clients for the company. A strong digital marketing strategy will help businesses to achieve specific digital goals through properly chosen media. Increasing brand awareness is a worthwhile investment for businesses. By expanding brand knowledge and awareness, businesses can gain a competitive advantage, expand market reach, build customer loyalty, and achieve sustainable growth. The method used in this article is a literature review. This research discusses the description and types of digital marketing, analysis of how digital marketing strategies influence brand awareness, implementation of digital marketing strategies in certain industries, and the effectiveness of digital marketing strategies in increasing brand awareness.
Co-Authors Al-Amin Danudara, Ananta Budhi Dwi Apriyanti Kumalasari Rita Hayati