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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Literatus Abjad : Journal of Humanities & Education
Ahmad Muzaki
Universitas Negeri Jakarta
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Bahasa Betawi Depok: Tinjauan Dari Perspektif Filsafat Bahasa Hans-Georg Gadamer Ahmad Muzaki; Zuryati Zuryati; Saifur Rohman
LITERATUS Vol 4 No 2 (2022): Jurnal Ilmiah Internasional Sosial dan Budaya
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/lit.v4i2.895

Abstract

This article aims to explain the role of Hans-Georg Gadamer hermeneutics in the perspective of the Betawi language in Depok City. In the Betawi language in the city of Depok, there are things related to art, history, and language to answer from a philosophical perspective. The method used is the method of literature study or literature study. The collection is obtained from Hans-Georg Gadamer's famous book Truth and Method and the authors who preceded it who studied his thoughts. The data were analyzed and used as a source of thought for the Betawi language perspective in Depok City. The results determined that Hans George Gadamer made an important contribution to the Betawi language in Depok City. In addition, Hans-Georg Gadamer's hermeneutics provides a definition that essentially hermeneutics can be in three aspects, namely: art, history, and language.
Semantic Change in Javanese Kinship Term of Address: A Case Study in Gedang Kulut Village, Gresik District Ahmad Muzaki
Abjad Journal of Humanities & Education Vol. 1 No. 1 (2023): Abjad Journal of Humanities & Education
Publisher : Centre for Literary and Cultural Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62079/abjad.v1i1.16

Abstract

Within the development of the era, the meaning of the words also developed and changed. One of the word-meaning conversions in society is the conversion of the term of address, particularly in kinship relationships. A case study in Gedang Kulut Village revealed that the word of speech Cak (Old Brother) and Mbak (Old Sister) is not only used to call the old brother and sister but also refers to the Man (Uncle) and Bebek (Aunt). The other conversion uses Pak De (Uncle) and Mak De (Aunt) to substitute the term of address for grandmother and grandfather. The paper aims to analyse the representation of speech in the Javanese language used in Gedang Kulut Village, Gresik District. The methodology uses a descriptive qualitative method that also emphasises the semantics approach. The result shows a unique word-meaning conversion in the Javanese term of address used in Gedang Kulut Village. Moreover, the mutation appearing in the word of speech causes the social marks to change either up or down.
Analisa Faktor-Faktor yang Mempengaruhi Niat Pembelian Konsumen pada Platform Social Commerce: Studi Kasus Konsumen Tiktok Shop di Jakarta Ahmad Muzaki; Setyo Ferry Wibowo; Dewi Agustin Pratama Sari
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i3.23080

Abstract

Tujuan dari Penelitian ini adalah untuk untuk menguji pengaruh positif dan signifikan sales promotion, online customer review, social media influencer, dan social media advertising terhadap purchase intention. Pengumpulan data dilakukan dengan metode kuesioner yang didistribusikan secara online melalui platform media sosial seperti Whatsapp dan Instagram. Objek yang diambil dalam penelitian ini adalah responden yang belum pernah atau setidaknya mengetahui tentang platform Tiktok Shop yang berdomisili tempat tinggal di DKI Jakarta dan berumur minimal 17 tahun keatas. Sampel yang digunakan dalam penelitian ini berjumlah 250 responden. Penelitian ini menggunakan software SPSS versi 26 dan SEM (Structural Equation Model) dari software Lisrel 8.80 untuk melakukan proses analisis dan pengolahan data hasil penelitian. Adapun hasil yang didapatkan pada penelitian ini menunjukkan bahwa sales promotion, online customer review, social media advertising berpengaruh positif dan signifikan terhadap purchase intention. Kemudian hasil penelitian juga menunjukkan bahwa sosial media influencer tidak memiliki pengaruh yang positif dan signifikan terhadap purchase intention.
Co-Authors Dewi Agustin Pratama Sari Saifur Rohman Setyo Ferry Wibowo Zuryati Zuryati