Article Per Year (5 Year)
p-Index From 2021 - 2026
0.983
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This Author published in this journals
All Journal International Journal of Economics, Management, Business, and Social Science Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS)
Burhan Stafrezar
STIE Mahardhika Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of the Effect of the Covid-19 Pandemic on the Import Process of Auxiliary and Raw Materials for Coffee Burhan Stafrezar; Amin Sadiqin
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 3 (2022): September 2022
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The free market is being promoted, and the trade era continues to develop globally so that companies that have import-related businesses need knowledge of import procedures and updated regulations related to customs, shipping, banking, taxation, and matters relating to imports. With adequate knowledge, the company can run the business smoothly and minimize the problems that occur in the field. In particular, executives, importers, and purchasing departments are expected to gain a deeper understanding of customs, the concept of international trade, and international taxation. Import is the entry of goods into the customs area. The entry of goods through the delivery of goods mechanism. Shipment is goods that are sent using the postal service provider with the laws and regulations in the postal sector. Courier Service Company (PJT) is a postal service provider that has obtained a business license from the relevant agency to provide mail, document, and package services in accordance with statutory regulations in the postal sector. International trade regulations, start from many economic instruments to achieve economic growth. Coffee is a drink that is loved by the people of Indonesia. Coffee is a drink that may be a daily drink or just to accompany you when you are relaxing. Coffee is also attached to our minds as a drink that interrupts sleepiness.
PENGARUH PROMOSI DAN PELAYANAN UNTUK KEPUTUSAN PEMBELIAN JASA Aldhiansyah Egy Pramanto; Burhan Stafrezar
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 5 (2023): JULY 2023
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v1i5.86

Abstract

In today's modern era, many businesses are opening shops in the field of shoe washing services, especially in big cities. The research conducted by the author aims to see whether or not there is influence of promotion and service in making decisions to purchase shoe washing services. The sample used in this study amounted to 30 customers purchasing services. This study utilized a qualitative approach by conducting several face-to-face interviews. The results of the study show that all statement items are stated in a narrative, valid and also reliable manner.
Potensi dan Tantangan Digitalisasi dalam Memajukan Wisata Halal di Indonesia: Solusi dan Implementasi Burhan Stafrezar
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 6 (2024): SEPTEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i6.157

Abstract

Digitalization has great potential in advancing the halal tourism sector in Indonesia, in line with the global trend of adopting technology to enhance the traveler experience. As a country with the largest Muslim population, Indonesia has the opportunity to become the world's premier halal tourism destination. Global Muslim tourism spending reached USD 102 billion in 2020, despite a decline due to the pandemic. Digitalization can accelerate this recovery through innovations such as sharia-based booking platforms, halal guide apps, and digital payment solutions. However, challenges such as technological infrastructure gaps, low digital literacy and regulatory limitations are significant barriers. This study examines the potential of digitalization in supporting the growth of halal tourism in Indonesia, including implementation solutions that include strengthening regulations, multi-stakeholder collaboration, and inclusive digital infrastructure development. This study also explores the experiences of other countries, such as Malaysia and the United Arab Emirates, in integrating technology to support halal tourism, to provide strategic recommendations relevant to Indonesia.
Hasil Analisis Peran Gojek dalam Menggenggam Pasar dengan Strategi Pemasaran Digital Burhan Stafrezar
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 1 (2024): NOVEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v3i1.168

Abstract

This research analyses Gojek's role in maintaining market share through the implementation of innovative digital marketing strategies. As the leading on-demand service platform in Indonesia, Gojek utilises various digital channels, such as social media, online advertising, and customer data analytics, to strengthen its presence in the market. This study uses a qualitative approach with a descriptive analysis method to evaluate the effectiveness of digital marketing strategies implemented by Gojek in creating brand awareness, attracting new customers, and building consumer loyalty. The results of the analysis show that Gojek's success is driven by an integrated digital marketing approach, including data-driven service personalisation, promotion through social media, and innovation in service features such as cashback and loyalty programs. In addition, Gojek's ability to adapt to the needs of local consumers provides a significant competitive advantage amid increasingly fierce market competition.This study concludes that digital marketing strategies play a key role in Gojek's success in maintaining and expanding market share. The findings provide important insights for other technology companies looking to maximise the potential of digital marketing in the face of market challenges.
Co-Authors Aldhiansyah Egy Pramanto Amin Sadiqin