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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Indra Ade Irawan
Pancasila University
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences

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DIGITAL MARKETING MODEL AND IMPULSIVE BUYING BEHAVIOR IN ONLINE PAY LATER SYSTEMS: A CASE STUDY IN THE MARKETPLACE Indra Ade Irawan; Satria Yunas; Setiarini Setiarini
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The purpose of this study is to analyze and measure the effect of the Digital Marketing Model on the Online Pay Later System and analyze and measure the effect of Impulsive Buying Behavior on the Online Pay Later System. The population used in this study is the Online Pay Later System Users in the Depok City Region. The sampling technique in this study is the Convinience Sampling technique, data collection by distributing questionnaires to 150 respondents who are willing to fill out the questionnaire. The data that has been collected is processed by the method of multiple regression analysis. The results of this study indicate that the Digital Marketing Model has a significantly positive effect on the Online Pay later System, Impulsive Buying Behavior has a significantly positive effect on the Online Pay later System. The implication of this research is that online pay later system providers should provide more detailed information and understanding related to the advantages and risks as well as sanctions in the use of the online pay later system.
KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA DITINJAU DARI PENGARUH FAKTOR PROMOSI PENJUALAN, BRAND IMAGE, DAN HARGA Indra Ade Irawan; Islamiah Kamil
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 2 No 2 (2022): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.862 KB) | DOI: 10.59832/jpmk.v2i2.163

Abstract

This study aims to analyze the effect of sales promotion, brand image, and price on purchasing decisions. The population in this study is the community of Tokopedia Marketplace users in the Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) areas. The sample used is 150 respondents. The sampling method uses Convinience Sampling. Methods of data collection using survey methods, with the research instrument is a questionnaire. The data analysis method is using Multiple Linear Regression. This study proves that sales promotion has no significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions.
THE EFFECT OF PUBLIC SPEAKING ON FINANCIAL ATTITUDE BEHAVIOR AND PERFORMANCE OF BUSINESS ACTORS IN THE MICRO, SMALL AND MEDIUM ENTERPRISES SECTOR Islamiah Kamil; Indra Ade Irawan; Didin Hikmah Perkasa
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The importance of Public Speaking for the business world, especially in the Micro, Small and Medium Enterprises business sector. Good public speaking makes us different from the previous situation, for example in business, community, public relations, and career. Everyone has different feelings and times, so you can adapt your speaking skills according to circumstances. Public Speaking skills, both directly and indirectly, will affect a person's level of confidence, including the performance of MSME actors and form a good financial attitude behavior in developing their business. The purpose of this study is to determine the effect of Public Speaking on the Financial Attitude Behavior of Micro, Small and Medium Enterprises Sector Business Actors and to determine the effect of Public Speaking on the Performance of Micro, Small and Medium Enterprises Sector Business Actors in the Jakarta and Tangerang Regions. The analysis technique used is simple linear regression. Hypothesis testing to determine the effect of the independent variables on the dependent variable as a whole is to use partial hypothesis testing by means of a t test. The final result of this study is that Public Speaking has a significant effect on the Financial Attitude Behavior of Business Actors in the Micro, Small and Medium Enterprises Sector in the Jakarta and Tangerang Regions. And Public Speaking has a significant effect on the Performance of Micro, Small and Medium Enterprises Business Actors in the Jakarta and Tangerang Regions
PENDAMPINGAN PENGEMBANGAN USAHA MAHASISWA FEB UNIVERSITAS PANCASILA DENGAN KONSEP KOREAN FASHION STYLE UNTUK PEREMPUAN BERHIJAB Widyaningsih Azizah; Nelyumna Rizal; Indra Ade Irawan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Volume 4 Nomor 3 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i3.17699

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan pengembangan usaha kepada mahasiswa Fakultas Ekonomi dan Bisnis (FEB) Universitas Pancasila dengan konsep Korean Fashion Style untuk perempuan berhijab. Pendampingan dilakukan secara komprehensif mulai dari penyusunan rencana usaha hingga pemasaran produk. Melalui pendampingan ini, mahasiswa memperoleh pengetahuan, keterampilan, dan dukungan yang diperlukan untuk mengembangkan usaha dengan memadukan tren Korean Fashion Style dan kebutuhan perempuan berhijab di Indonesia. Kegiatan dimulai dengan identifikasi fenomena viral Korean Wave di Indonesia, khususnya minat terhadap drama Korea dan gaya berpakaian karakter perempuan di dalamnya. Tahapan pendampingan meliputi pengembangan ide bisnis, produksi, dan operasional usaha, serta strategi pemasaran. Dalam produksi awal, dilakukan dengan jasa re-label dari mitra bisnis, Konveksi Key Clothing, sementara rencana jangka panjang adalah memproduksi secara mandiri.Arnala, merek usaha yang dihasilkan dari pendampingan ini, mengusung konsep Korean Fashion Style yang ramah hijab. Produk-produk seperti Overall Jumpsuit, Collar Fleece Jacket, dan Overall Dress disediakan untuk memenuhi kebutuhan fashion perempuan berhijab. Arnala mengedepankan nilai-nilai seperti perhatian terhadap detail, kenyamanan, rasa percaya diri, dan pemahaman terhadap kebutuhan konsumen.Strategi pemasaran Arnala mencakup penggunaan Instagram ads dengan tawaran diskon pembelian pertama, paket bundling, serta penjualan offline di lokasi publik dan melalui platform e-commerce. Dengan adanya pendampingan, mahasiswa FEB Universitas Pancasila diharapkan dapat mengembangkan bisnis Arnala secara berkelanjutan, mendorong inovasi, dan meningkatkan kualitas produk yang ditawarkan. Kegiatan ini memberikan kontribusi positif terhadap pengembangan wirausaha muda di bidang fashion dengan menggabungkan tren global Korean Fashion Style dengan kebutuhan lokal perempuan berhijab di Indonesia.
PENINGKATAN PEMAHAMAN PEMBUKUAN USAHA BAGI PELAKU UMKM MASYARAKAT LEMBURSAWAH, MULYAHARJA, KOTA BOGOR Widyaningsih Azizah; Nelyumna Rizal; Indra Ade Irawan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Volume 4 Nomor 3 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i3.17700

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di masyarakat Desa Lembursawah, Mulyaharja, Kota Bogor. Pandemi COVID-19 telah memperlihatkan dampak signifikan pada ekonomi global, termasuk pada UMKM. Oleh karena itu, pengembangan kapabilitas UMKM dalam pengelolaan keuangan menjadi penting untuk menjaga keberlangsungan usaha. Metode yang digunakan dalam pengabdian ini adalah penyuluhan dan pelatihan tentang pentingnya pembukuan usaha, melalui penyuluhan, pelaku UMKM diberikan pemahaman mengenai konsep dasar pembukuan, manfaatnya, serta langkah-langkah pelaksanaannya. Pengabdian ini juga mengukur perubahan pemahaman pelaku UMKM melalui pre-test dan post-test, serta mengevaluasi tingkat kepuasan peserta terhadap program. Hasil pengabdian menunjukkan bahwa program pengabdian berhasil meningkatkan pemahaman pelaku UMKM tentang pentingnya pembukuan usaha. Terdapat perbedaan yang signifikan antara nilai pre-test dan post-test, yang menunjukkan pengaruh positif dari program penyuluhan. Selain itu, tingkat kepuasan peserta terhadap program ini mencapai 100%, menunjukkan penerimaan yang baik terhadap materi dan pelaksanaan program.
Co-Authors Didin Hikmah Perkasa Islamiah Kamil Nelyumna Rizal Satria Yunas Setiarini Setiarini Widyaningsih Azizah