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All Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal PKM Manajemen Bisnis AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Rizka Rismawati
Universitas Pamulang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Sosialisasi Penerapan Digital Marketing Pada Strategi Pemasaran Untuk Meningkatkan Penjualan Pada UMKM Di Desa Cikasungka, Kecamatan Solear, Tigarakasa Fitriyah Fitriyah; Desi Jelanti; Rizka Rismawati
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 3, No 3 (2022): Edisi Oktober
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v3i3.24839

Abstract

Pandemi Covid-19 sudah berlangsung selama 1 tahun dan sudah pasti banyak aspek kehidupan masyarakat yang sangat berdampak terutama bagi perkembangan bisnis. Wirausahawan yang bergerak dalam bidang UMKM merupakan salah satu yang sangat terdampak oleh pandemi ini. Bukan lagi berfikir untuk ekspansi usaha mereka, namun untuk mempertahankan usaha tersebut pun terasa sulit. Tidak sedikit pelaku UMKM yang akhirnya gulung tikar karena sudah tidak sanggup lagi menjalankan usahanya akibat merugi dalam waktu yang cukup panjang selama masa pandemi ini. Salah satu upaya yang dapat dilakukan guna mencegah bergugurannya usaha UMKM adalah dengan memberikan edukasi dan sosialisasi mengenai strategi untuk dapat meningkatkan omzet atau penjualan. Salah satu strategi yang dapat digunakan adalah melalui digital marketing yang dapat dilakukan secara mudah, murah, efektif dan juga efisien. Digital marketing sendiri merupakan suatu strategi untuk mempromosikan produk melalui laman media sosial, website, blog dan lain sebagainya yang menggunakan jaringan internet. Tim PKM memilih strategi ini karena dirasa strategi ini sangat cocok digunakan dimasa di mana masyarakat harus stay at home dan banyak menggunakan gadget untuk mengakses informasi. Dengan memanfaatkan peluang yang ada, maka digital marketing dirasa akan sangat membantu para wirausahawan untuk mempertahankan usaha dan meningkatkan penjualan mereka.Kata Kunci: Wirausahawan UMKM, Strategi Penjualan, Efisien Dan Efektif
Peningkatan Literasi Keuangan Digital bagi Pelaku UMKM di Era Ekonomi Digital di Sekitar Sekolah Tajaul Karomatu Desa Situ Gadung Kabupaten Tangerang Ria Rosalia Simangunsong; Rizka Rismawati; Desi Jelanti
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1760

Abstract

The rapid development of the digital economy has required Micro, Small, and Medium Enterprises (MSMEs) to enhance their ability to manage financial transactions through digital platforms. Many local traders still face challenges in understanding and utilizing digital financial tools effectively. This Community Service Program (PKM) aims to improve digital financial literacy among MSME actors around Tajaul Karomatu School in Situ Gadung Village, Tangerang Regency. The activity was carried out on August 19, 2025, by nine lecturers from Universitas Pamulang, involving 30 local traders as participants. The PKM implementation consisted of three stages: preparation, implementation, and reporting. The activities included material presentation, practical sessions, discussions, and a question-and-answer segment. Through these methods, participants were introduced to the concepts of digital financial management, online transaction systems, and the use of digital payment platforms. The results showed an increase in participants’ understanding of digital financial concepts and their confidence in applying them in daily business operations. Furthermore, the participants expressed high enthusiasm and interest in adopting digital tools to improve business efficiency. This PKM activity is expected to encourage the sustainable empowerment of MSMEs in facing the challenges of the digital economy era.
Pengaruh Pertumbuhan Aset, Arus Kas Operasional, dan Kebijakan Dividen terhadap Kinerja Keuangan Aat Sutihat; Indra Iman Sumantri; Syamsul Asmedi; Rizka Rismawati
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.2270

Abstract

The Consumer Non-Cyclicals sector plays a vital role in maintaining economic stability because it provides essential goods that remain in demand regardless of economic conditions. Nevertheless, companies in this sector are still required to maintain strong financial performance amid changing business environments, making it important to identify the factors that influence their performance. This study aims to analyze the effect of operating cash flow, dividend policy, and asset growth on the financial performance of Consumer Non-Cyclicals companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. The population consists of 87 companies, with a sample of 14 companies selected using purposive sampling. This research employs a quantitative approach using secondary data obtained from annual financial statements. Panel data regression analysis is applied to examine the simultaneous and partial effects of the independent variables on financial performance. The results indicate that dividend policy has a significant positive effect on financial performance, whereas operating cash flow and asset growth do not have a significant effect on financial performance.
Co-Authors Aat Sutihat Fitriyah Fitriyah INDRA IMAN SUMANTRI Jelanti, Desi Ria Rosalia Simangunsong Syamsul Asmedi