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All Journal Jurnal PKM Manajemen Bisnis AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Jurnal Abdi Citra
Aat Sutihat
Universitas Pamulang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Pemanfaatan Digital Marketing Sebagai Strategi Pemasaran Produk Untuk Meningkatkan Profit UMKM Alya Budiantini; Aat Sutihat; Alyssa Risthi
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol 3, No 3 (2023): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v3i3.33820

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan pengetahuan tentang pemanfaatan digital marketing dan penentuan strategi pemasaran produk. Metode yang dikembangkan dalam kegiatan ini melalui sosialisasi dan pendampingan cara pemanfaatan digital marketing sebagai strategi pemasaran bagi pelaku UMKM yang tergabung dalam UMKM Cuma Satu Curug Maju dan Bersatu di wilayah kota Depok. Permasalahan yang dihadapi oleh para pelaku UMKM ini yaitu terkait keterbatasan pengetahuan teknologi untuk pemanfaatkan digital marketing secara efektif. Pelaku UMKM berdalih tidak mempunyai ilmu berkaitan dengan pengetahuan dan penentuan strategi pemasaran produk yang efektif. Sehingga dengan adanya kegiatan tentang pemanfaatan digital marketing sebagai strategi pemasaran produk bagi pelaku UMKM ini, dapat memberikan wawasan, pengetahuan dan keterampilan bagi para pelaku usaha serta secara langsung dapat diterapkan pada pemanfaatan digital marketing terhadap usahanya.
Penguatan Literasi Keuangan Dalam Mengelola Keuangan Pribadi Pada Siswa SMK IPTEK Tangerang Selatan Aat Sutihat; Liasari Fajarwati
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.1951

Abstract

The low level of financial literacy among adolescents has become a critical issue that requires serious attention, particularly for vocational high school (SMK) students who are beginning to manage their finances independently. Limited understanding of personal financial management can lead to consumptive behavior, weak saving habits, and increased vulnerability to the misuse of digital financial services. This Community Service Program aimed to enhance the financial literacy of SMK students through applicative and contextual education on personal financial management. The program was implemented at SMK IPTEK and involved 35 students as participants. The PKM activities were conducted by five lecturers from the Undergraduate Accounting Study Program of Universitas Pamulang on September 27, 2025. The implementation methods included interactive counseling sessions, participatory discussions, budgeting simulations, and the introduction of potential digital financial risks. Program evaluation was carried out by comparing students’ knowledge and skills before and after the activities. The results showed a significant improvement in students’ financial understanding and competencies, particularly in distinguishing between needs and wants, preparing simple personal budgets, and increasing awareness of digital financial risks. These findings indicate that structured and participant-oriented financial education is effective in improving financial literacy. This PKM program contributes to fostering responsible financial behavior among SMK students and is expected to serve as a sustainable community service model supported by schools and relevant stakeholders.
EDUKASI MANAJEMEN KEUANGAN RUMAH TANGGA UNTUK KELANJUTAN USAHA BAGI UMKM JAWARA DEPOK Alya Budiantini; Aat Sutihat; Fitriyah
Jurnal Abdi Citra Vol. 3 No. 2 (2026): Jurnal Abdi Citra Volume 3 Nomor 2 Agustus Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jac.v3i2.439

Abstract

Research and Community Service (PKM) is one of the manifestations of the Tri Dharma of Higher Education. The purpose of the PKM activity is to foster lecturers in improving their abilities, skills, and independence as well as the existence of Pamulang University as an agent of change in order to provide significant benefits to the community. This time the Unpam Accounting Study Program held PKM at UMKM Jawara Depok. The purpose of the activity is to provide financial management eeduaction in managing household finances for the sake of the continuaity of Msme businesses in the future so that it is hoped that economic prosperity will be achieved. The Importance of this activity is due to economic instability and increased knowledge of financial management that is managed and educated the community, to manage household finances well and optimally and skills in financial management can be applied in everyday life as provisiaons in the future. The implementation of PKM Consists of Psesntatins of materials, discussions and training at the enda of the session to determine the extent to whicg the material has been absorbed. A question and answae session was held with UMKM Jawara Depok.
Pengaruh Pertumbuhan Aset, Arus Kas Operasional, dan Kebijakan Dividen terhadap Kinerja Keuangan Aat Sutihat; Indra Iman Sumantri; Syamsul Asmedi; Rizka Rismawati
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.2270

Abstract

The Consumer Non-Cyclicals sector plays a vital role in maintaining economic stability because it provides essential goods that remain in demand regardless of economic conditions. Nevertheless, companies in this sector are still required to maintain strong financial performance amid changing business environments, making it important to identify the factors that influence their performance. This study aims to analyze the effect of operating cash flow, dividend policy, and asset growth on the financial performance of Consumer Non-Cyclicals companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. The population consists of 87 companies, with a sample of 14 companies selected using purposive sampling. This research employs a quantitative approach using secondary data obtained from annual financial statements. Panel data regression analysis is applied to examine the simultaneous and partial effects of the independent variables on financial performance. The results indicate that dividend policy has a significant positive effect on financial performance, whereas operating cash flow and asset growth do not have a significant effect on financial performance.
Co-Authors Alya Budiantini alyssa risthi Fitriyah INDRA IMAN SUMANTRI Liasari Fajarwati Rizka Rismawati Syamsul Asmedi