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ANALISIS KEPUTUSAN PEMBELIAN PRODUK MAKANAN RINGAN IMPOR (STUDI KASUS : MAHASISWA FAKULTAS EKONOMI DAN BISNIS ISLAM UNIVERSITAS ISLAM NEGERI SULTAN THAHA SAIFUDDIN JAMBI) Nurfitri Martaliah; Sri Rezeki; Efni Anita
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

This study reveals the analysis of purchasing decisions for imported snacks for students of the Islamic Economics and Business Faculty, Sultan Thaha Saifuddin State Islamic University, Jambi. The purpose of this study was to determine what influences purchasing decisions for imported snack products. This study uses a descriptive quantitative approach. The population in this study were students of the Islamic Economics and Business Faculty, Sultan Thaha Saifuddin State Islamic University Jambi and the sample as research respondents was taken using the slovin formula, namely 100 students. The data obtained in this study were analyzed using multiple linear regression analysis with the SPSS 25 program. The results of this study indicate that the calculated F value of 23,449 is greater than the F table of 2.31, which means simultaneously there is an effect on the halal label (X1), price ( X2) and promotion (X3) on purchasing decisions (Y).
Pengaruh Aspek Rentabilitas Dan Likuiditas Terhadap Kesehatan Bank Umum Syariah Tahun 2017-2021 Laili Istiqoma; Rafidah; Nurfitri Martaliah
Jurnal Publikasi Manajemen Informatika Vol 2 No 3 (2023): SEPTEMBER: JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v2i3.2133

Abstract

The purpose of this research was to determine the effect of Earning and Likuidity on the Health level of Sharia Commercia Bank for the 2017-2021. That is determine the effect of Return On Asset (ROA), Operational Cost of Operating Income (BOPO) and Financing to Deposit Ratio (FDR) on Capital Adequacy Ratio (CAR) at Sharia Commercial Bank for the 2017-2021. The research uses a quantitative approach. Sampling was based on purposive sampling, and tested with Classical Assumption Test, F test, T test, Panel Data Regression analysis. The result of the study explain that simultaneously the ROA, BOPO and FDR variables have a significant positive effect on the CAR variable. While partially the ROA variable effects significantly (negative) on the CAR, the BOPO variable effect significantly (negative) on the CAR and the FDR variable effect negative not significant on the CAR.