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All Journal Nusantara Hasana Journal Jurnal Manajemen Keuangan Syariah
Efni Anita
UIN Sultan Thaha Saifuddin Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing Social Sciences

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ANALISIS KEPUTUSAN PEMBELIAN PRODUK MAKANAN RINGAN IMPOR (STUDI KASUS : MAHASISWA FAKULTAS EKONOMI DAN BISNIS ISLAM UNIVERSITAS ISLAM NEGERI SULTAN THAHA SAIFUDDIN JAMBI) Nurfitri Martaliah; Sri Rezeki; Efni Anita
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

This study reveals the analysis of purchasing decisions for imported snacks for students of the Islamic Economics and Business Faculty, Sultan Thaha Saifuddin State Islamic University, Jambi. The purpose of this study was to determine what influences purchasing decisions for imported snack products. This study uses a descriptive quantitative approach. The population in this study were students of the Islamic Economics and Business Faculty, Sultan Thaha Saifuddin State Islamic University Jambi and the sample as research respondents was taken using the slovin formula, namely 100 students. The data obtained in this study were analyzed using multiple linear regression analysis with the SPSS 25 program. The results of this study indicate that the calculated F value of 23,449 is greater than the F table of 2.31, which means simultaneously there is an effect on the halal label (X1), price ( X2) and promotion (X3) on purchasing decisions (Y).
ANALISIS STRATEGI MARKETING MIX DALAM MENINGKATKAN OMZET PENJUALAN PADA PONDOK CIK ROZA KELURAHAN THE HOK Mayang Anggraini; Novi Mubyarto; Efni Anita; Munsarida
Manajemen Keuangan Syariah Vol. 3 No. 1 (2023): Journal of Islamic Financial Management
Publisher : Program Studi Manajemen Keuangan Syariah

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Abstract

This study aims to analyze the marketing mix strategy in increasing sales turnover at Pondok Cik Roza, Thehok Village. Source of data in this study are primary data through information froom the people studied, and secondary data through documentation, intervews and literature. This study used is a qualitative approach. The results show that the marketing mix strategy used at Pondok Cik Roza is 7p, namely marketing products that have characteristics at affordable prices, having quite strategic places, promoting through online or offline media. Having sufficient people, carrying out a good process and applying physical evidence that supports the Pondok Cik Roza business. The marketing mix strategy that does not work well is that the products offered often have vacancies, the promotions that are carried out are still not optimal and the physical evidence that has many shortcomings such as not having adequate parking space, the place is still narrow and others. This makes the sales turnover of Pondok Cik Roza not increase significantly. However, the owner of Pondok Cik Roza remains optimistic that his business will run smoothly by making improvements to the marketing mix strategy that has not been maximized.
Co-Authors Mayang Anggraini Munsarida Novi Mubyarto Nurfitri Martaliah Sri Rezeki