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All Journal Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Barista : Jurnal Kajian Bahasa dan Pariwisata
Wisanggeni Agus Priyanto
Politeknik Pariwisata Palembang
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Social Media Marketing terhadap Keputusan Pembelian di Venue Golden Sriwijaya Building Kota Palembang Handika Fikri Pratama; Wisanggeni Agus Priyanto; Aprigo Aprigo
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 1 (2022): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2022
Publisher : Politeknik Negeri Sriwijaya

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Abstract

With the advancement of technology in the current era of social media becoming popular in the community, especially instagram applications, many companies use instagram as a means of berbinis because of the many features in it such as feedphoto, story, and various effects to beautify the photos of products to be marketed. Not only that instagram application is also very accessible with the development of the internet, everyone can easily access so that the wider the market that will reach to influence consumers to be interested in the products offered. The formulation of the problem in this study is whether social media marketing affects purchasing decisions. The method used in this study is quantitative method. The data source is primary data and secondary data. Data collection techniques consist of observations, interviews, and questionnaires. The population in this study was 1878 as a social media follower of Instagram. For the data analysis process using simple regression analysis, coefficient of determination and t test with social media marketing as variable X (independent) and purchasing decision as variable Y (dependent). Social media marketing has a significant influence on purchasing decisions. With the result that social media marketing to purchase decisions is 67.2% while the remaining 32.8% is influenced by other variables that were not studied in this study. The conclusions in this study show that social media marketing variables have a significant effect on purchasing decision variables.
Strategi Pengembangan Sport Event Rafting Berbasis Komunitas Di Kabupaten Lahat, Provinsi Sumatera Selatan Wisanggeni Agus Priyanto; Muhammad Iqbal Djohan; Dilla Pratiyudha Sayangbatti
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 9 No. 2 (2022): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v9i02.1032

Abstract

This research focuses on the development of sport event rafting as a community-based special interest tourism product considering that Lahat Regency will host the Provincial Level Sports Week in South Sumatra in 2023. This study aims to determine the form of planning, implementation, evaluation and strategy owned by community-based sport rafting event in Lahat Regency in managing it as a Sports Tourism-based tourist destination. The method used is the mix method, which is a combination of quantitative and qualitative. For the quantitative approach, data collection techniques were used using random sampling with accidental sampling, while for the qualitative approach, data collection techniques were used using non-probability sampling with accidental sampling. For representative results, researchers took a number of 35 respondents. Analysis of the data used through the Miles and Huberman models. To test the validity using the triangulation method. Based on the results of the study, the SWOT analysis shows that the results of external and internal analysis obtained a combination of SO/strength and opportunity to get the highest score with a total value of 6.60, it is meaning that the determination of priority program indicators can be carried out by referring to mapping and encouraging special access from toll roads so that tourists get ease of accessibility to enjoy the natural landscape and tourist spots, especially rafting in Lahat Regency, as well as making river zoning for sports/competition and for family rafting. Keywords: Sport Event; River Tourism; Development Strategy
Co-Authors Aprigo Aprigo Dilla Pratiyudha Sayangbatti Handika Fikri Pratama, Handika Fikri Muhammad Iqbal Djohan