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All Journal Jurnal Komunikasi Profesional Maker: Jurnal Manajemen Barista : Jurnal Kajian Bahasa dan Pariwisata
Muhammad Iqbal Djohan
Politeknik Pariwisata Palembang
Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Digital Marketing Communication Strategy of Tourism Destination of Mandalika: A Semiotic Analysis Farid Said; Achmad Daeng GS; Abdu Rahman; Muhammad Iqbal Djohan; Murdiani Sukarana
Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1742.798 KB) | DOI: 10.25139/jkp.v7i1.5985

Abstract

The MotoGP event will be held in Indonesia located in Mandalika, Lombok. As Indonesia is hosting world-class event, it is an honor to be able to handle big event and earn achievement from that. With the aid of Instagram as social media, Mandalika Circuit actively promotes their campaign and information around MotoGP; thus, it is one of the key to further understand Indonesia diplomacy dynamics. Through @themandalikagp Instagram account using Saussure’s Semiotic Analysis, we can identify their sign and signifier then examine the relationship of it. The importance of Saussure’s Semiotic Analysis will expand new diplomatic perspective for Mandalika Circuit event and its potential.
THE INFLUENCE OF JOB SATISFACTION ON TURNOVER INTENTION OF EVENT WORKERS IN PALEMBANG CITY Pelliyezer Karo Karo; Muhammad Iqbal Djohan; Meyke Amalia
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 1 (2023): Volume 9 Nomor 1 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i1.535

Abstract

The event sector is synonymous with project-based work, which has no work rhythm, requiring event workers to choose higher endurance than those who work in offices. This study aims to identify the level of job satisfaction concerning the level of perspective on the turnover intention of event workers in Palembang. This quantitative research is in the form of survey research with a total sample of 75 event workers divided into five categories of work scope. The analytical method used is multiple linear regression by identifying the effect of four variables on job satisfaction: financial satisfaction, physical satisfaction, social satisfaction, and psychological satisfaction on turnover intention. The descriptive statistics research results show that three variables fall into the unfavorable category: financial satisfaction, psychological satisfaction, and turnover intention. In contrast, other variables fall into the excellent category. Analysis through inferential statistics shows that all job satisfaction variables influence turnover intention. While partially, two of the four job satisfaction variables, namely physical and psychological satisfaction, impact turnover intention, where psychological satisfaction has the most significant influence value. Judging from the correlation, the dependent variable, job satisfaction, has a strong relationship with the level of turnover intention. In contrast, in terms of determination, job satisfaction impacts 71.1 percent of the turnover intention movement of event workers.
Strategi Pengembangan Sport Event Rafting Berbasis Komunitas Di Kabupaten Lahat, Provinsi Sumatera Selatan Wisanggeni Agus Priyanto; Muhammad Iqbal Djohan; Dilla Pratiyudha Sayangbatti
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 9 No. 2 (2022): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v9i02.1032

Abstract

This research focuses on the development of sport event rafting as a community-based special interest tourism product considering that Lahat Regency will host the Provincial Level Sports Week in South Sumatra in 2023. This study aims to determine the form of planning, implementation, evaluation and strategy owned by community-based sport rafting event in Lahat Regency in managing it as a Sports Tourism-based tourist destination. The method used is the mix method, which is a combination of quantitative and qualitative. For the quantitative approach, data collection techniques were used using random sampling with accidental sampling, while for the qualitative approach, data collection techniques were used using non-probability sampling with accidental sampling. For representative results, researchers took a number of 35 respondents. Analysis of the data used through the Miles and Huberman models. To test the validity using the triangulation method. Based on the results of the study, the SWOT analysis shows that the results of external and internal analysis obtained a combination of SO/strength and opportunity to get the highest score with a total value of 6.60, it is meaning that the determination of priority program indicators can be carried out by referring to mapping and encouraging special access from toll roads so that tourists get ease of accessibility to enjoy the natural landscape and tourist spots, especially rafting in Lahat Regency, as well as making river zoning for sports/competition and for family rafting. Keywords: Sport Event; River Tourism; Development Strategy
Co-Authors Abdu Rahman Achmad Daeng GS Dilla Pratiyudha Sayangbatti Farid Said Meyke Amalia Murdiani Sukarana Pelliyezer Karo Karo Wisanggeni Agus Priyanto