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Assisting the Digital Promotion through Marketplaces for MSME Entrepreneurs at Traji Village Tusyanah Tusyanah; Fransisca Rahcmawati Indira; Jarot Tri Bowo Santoso; Edy Suryanto
International Journal of Public Devotion Vol 5, No 2 (2022): August - December 2022
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/ijpd.v5i2.3317

Abstract

Traji Village, Parakan, has several superior products (Coffee, Tobacco, Traditional Snacks) produced by MSMEs but are not widely known because they have not used Shopee. This assistance activity is in the form of training and assistance for e-commerce adoption in the form of Shopee. These skills are expected to make it easier for MSME actors to carry out digital promotions. The objectives of this assistance are 1) improving knowledge of creating and managing Shopee Seller accounts and 2) improving the skills of creating and managing Shopee Seller accounts. This assistance focuses on 1) understanding and practice of creating accounts on Shopee; 2) understanding and managing products on Shopee. The method used is lecture and direct practice. The participants are 25 MSME actors in Traji Village (Producers of Coffee Powder, Cassava Chips, and Herbal Drinks). The assistance results show that 1) participants have gained knowledge in creating and managing  Seller Shopee accounts, and 2) participants have skills in creating and managing Seller Shopee accounts
PENDAMPINGAN DIGITAL MARKETING (LOCAL GUIDE DAN INSTAGRAM) BAGI POKDARWIS KAMPUNG TEMATIK JAMRUT KOTA SEMARANG Tusyanah Tusyanah; Sri Utami; Rizka Andriyati; Edy Suryanto; Moch Faizal Rachmadi
Panrita Abdi - Jurnal Pengabdian pada Masyarakat Vol. 7 No. 1 (2023): Jurnal Panrita Abdi - Januari 2023
Publisher : LP2M Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/pa.v7i1.18759

Abstract

There were many thematic villages in Semarang; one of them is the thematic village ”Jambu Jeruk/Jamrut” located in Dukuh Mendak, Ngijo Village, Gunungpati District, Semarang (Pemkot Semarang, 2017). Tourism Awareness Group (Pokdarwis) Jamrut has been trying to develop the potential of local tourism by making the environment more beautiful and clean such as; painting, making icons, and utilizing used bottles and cans. Therefore, the community service team considers that digital promotion is needed to attract the number of visitors who come and purchase, ultimately improving citizens' well-being. The workshop's objectives are 1) to improve knowledge and skills in photography and social media account management, and 2) to practice the skills of uploading content on social media. The methods of this workshop are 1) a lecture on photography and account management of Local guide and Instagram and 2) practice of photography and account management of Local guide and Instagram. Twenty members of Pokdarwis Jamrut joined this workshop. The workshop program begins with delivering photography materials and posting the content to Instagram and the Local guide. The workshop results showed that 1) the Pokdakwis members' knowledge and photography skills improved, and 2) the management of Pokdarwis Jamrut can upload the posts on Instagram accounts (https://www.instagram.com/kampoeng.jamrut/) and Local guide account on https://goo.gl/maps/oSgU6EVSP1FZR1xi9. Therefore, to optimize digital promotion is expected Pokdarwis Jamrut created other digital promotional media such as; Web blog, Twitter and YouTube. --- Wilayah kota Semarang memiliki banyak kampung tematik. Salah satunya adalah kampung tematik “Jambu Jeruk/ Jamrut” yang terletak di Dukuh Mendak, Desa Ngijo, Kecamatan Gunungpati, Semarang (Pemkot Semarang, 2017). Kelompok Sadar Wisata (POKDARWIS) Jamrut telah berupaya mengembangkan potensi wisata lokal dengan membuat lingkungan menjadi lebih asri dan bersih seperti; melukis, membuat ikon, dan memanfaatkan botol dan kaleng bekas. Oleh karena itu, tim pengabdian masyarakat memandang bahwa promosi digital diperlukan untuk menarik jumlah pengunjung yang datang dan membeli, yang pada akhirnya meningkatkan kesejahteraan warga. Tujuan dari pengabdian ini adalah 1) meningkatkan pengetahuan dan keterampilan fotografi dan pengelolaan akun media sosial; dan 2)  melatih  keterampilan  mengupload  konten  di   media  sosial.  Metode  dari  pengabdian  ini meliputi 1) ceramah tentang fotografi dan pengelolaan akun Local guide dan Instagram dan 2) praktek fotografi dan pengelolaan akun Local guide dan Instagram. Workshop ini diikuti oleh 20 orang anggota pokdarwis Kampung Jamrut. Program workshop dimulai dengan pelatihan desain grafis, materi fotografi, dan memposting konten ke Instagram dan Local guide. Hasil workshop menunjukkan bahwa 1) pengetahuan dan keterampilan fotografi anggota pokdakwis semakin baik, dan 2) manajemen Pokdarwis Jamrut dapat mengunggah postingan di akun Instagram (https://www.instagram.com/kampoeng.jamrut/) dan akun Local guide di https://goo.gl/maps/oSgU6EVSP1FZR1xi9. Oleh karena itu, untuk memaksimalkan promosi digital, diharapkan Pokdarwis Jamrut untuk membuat media promosi digital lainnya seperti; Webblog, Twitter, dan YouTube.
Optimizing Google Classroom User Behaviour: An Integrated Analysis Using TAM and TPB Models Edy Suryanto; Nina Oktarina; Tusyanah Tusyanah
AL-ISHLAH: Jurnal Pendidikan Vol 15, No 3 (2023): AL-ISHLAH: JURNAL PENDIDIKAN
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v15i3.2487

Abstract

Google classroom as one of the learning platforms has been popularly used. This study aims to examine the determinants of user behavior by testing perceived ease of use variables, perceived usefulness, and subjective norm as a predictor of intention and actual control as moderation of intention-to-behavior relationship. The population in this study are 108  students in vocational high school. This study uses survey techniques or saturated samples. Data collection in this study using questionnaires. The analysis method used is a structural equation model (SEM) with SmartPLS 3.0 analysis tool. The study results found that perceived ease of use, perceived usefulness, and subjective norm are predictors of behavioral intentions with a value of R2 0.783 or 78.3%. Behavior intention predicts user behavior with R2 0.647 or 64.7%. Actual control succeeded in moderating the relationship of behavior intention to and use behavior. According to the study's results, students' behavioral intention to use Google Classroom was predicted by the Perceived Ease of Use, Perception of Usefulness, and Subject Norm. Actual behavior control can strengthen student use behavior of students using Google Classroom. The students will have a strong intention to use Google Classroom when they have actual control over themselves.
The Dark Triads Influence upon Academic Breach Action throughout Online Learning Satsya Yoga Baswara; Edy Suryanto; Radinta Maharani; Jarot Tri Bowo Santoso
Jurnal Ilmiah Akuntansi dan Keuangan Vol. 11 No. 2 (2022): Jurnal Ilmiah Akuntansi dan Keuangan: July - December 2022
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jiak.v11i2.227

Abstract

Covid – 19 has given rise to learning options with the concept of distance education through online learning applications such as zoom, google meet, MS Teams, etc. and even the use of learning applications developed by higher education itself. This was done to avoid crowds as requested by the government referring to the WHO Health protocol. This is actually a very good boost for the world of Indonesian education. However, it creates another problem, which are quite disturbing and have the potential to damage the quality of the output of Indonesia education itself. The problem is cheating in online learning. This becomes very important, especially in the context of higher education. Why, because in higher education, students have become an adult learner so they are quite free from parental supervision at home, unlike the concept of online schools in elementary, junior high and high school. Considering the importance of this academic violation, to get a more comprehensive understanding of how and why cheating is done in the context of online lectures in universities by using variables related psychological traits that in line of phycological called as the dark triads (psychopathy, narcissism, and Machiavellianism) on student attitudes in online lectures.