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All Journal Jurnal Manajemen Dan Kewirausahaan
Siti Nur Aisyah
Universitas Halu Oleo
Decision Sciences, Operations Research & Management

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PENGARUH RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN PADA PUSKESMAS BIMA MAROA KABUPATEN KONAWE SELATAN Siti Nur Aisyah; Alida Palilati; Juharsah Juharsah; Eliyanti Mokodompit; Nursaban Rommy
Jurnal Manajemen dan Kewirausahaan Vol 14, No 2 (2022): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i2.27108

Abstract

This study aims to determine whether relationship marketing and service quality affect patient satisfaction at the Bima Maroa Public Health Center, South Konawe Regency. The research used is quantitative research. Sources of data used in this study are primary data obtained by distributing questionnaires (research questionnaires) and secondary data obtained from supporting documents in the object of research, which includes an overview of the Bima Maroa Public Health Center. The number of samples taken in this study using the Slovin formula, namely 76 respondents. In this study, multiple linear regression analysis was used to solve research problems. Based on the results of research conducted using the SPSS 24 program, it shows that partially the relationship marketing variable has a positive and significant effect on patient satisfaction. Partially, the service quality variable has a positive and significant effect on the patient satisfaction variable. Simultaneously, relationship marketing and service quality have a positive and significant effect on patient satisfaction variables.
Co-Authors Alida Palilati Eliyanti Mokodompit Juharsah, Juharsah S., Nursaban Rommy