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All Journal Jurnal Manajemen Dan Kewirausahaan JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum. Ekonomi Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)

S., Nursaban Rommy

Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo

Author-ID : 2197845

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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PENINGKATAN PENDAPATAN PELAKU USAHA, KECIL DAN MENENGAH YANG TERDAMPAK PANDEMI COVID-19 MELALUI PELATIHAN PEMASARAN ONLINE DAN KEWIRAUSAHAAN DI KELURAHAN BENU-BENUA KOTA KENDARI Mahrani, Sri Wiyati; Hatani, La; S., Nursaban Rommy; Ramdhani, Farhan
Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum, Ekonomi Vol 1, No 3 (2020): Edisi Khusus Covid-19
Publisher : Universitas Halu Oleo

Kegiatan Pengabdian kepada Masyarakat terintegrasi KKN Tematik di kelurahan Benu-Benua Kendari dipandang perlu dilakukan dengan tujuan untuk mengatasi masalah penurunan pendapatan Para Pelaku Usaha Kecil dan Menengah di Kelurahan Benu-Benua Kota Kendari akibat pandemi Covid-19 melalui pelatihan pembuatan akun pemasaran online dan penggunaan akun facebook, instagram dan media sosial lainnya. Hasil kegiatan ini diharapkan dapat mengatasi masalah penurunan pendapatan pada usaha kecil dan menengah dan dapat memberikan pengetahuan tentang Pemasaran Online dan Kewirausahaan.Dengan demikian nantinya dapat meningkatkan pendapatan bagi UMKM di Kelurahan Benu-Benua Kota Kendari.Â Solusi yang dapat dilakukan untuk mengatasi permasalahan yang ada melalui pendekatanPelatihan pemasaran online dan kewirausahaan. Metode pendekatan yang akan digunakan dalam program ini adalah: Metode Technology Transfer.Â Model ini digunakan untuk membantu Usaha Kecil dan Menengah melalui pemasaran online yang murah dan mudah dioperasikan sehingga dapat dijangkau dengan menerapkan cara Metode Enterpreunership capacity building (ECB), yaitu membantu UMKM dalam membentuk jiwa wirausaha yang profesional, baik dalam teknis maupun dalam pengelolaan manajemen.Â Â Â Â Hasil yang telah dicapai dari kegiatan KKN Tematik ini adalah: (1) Pelatihan Pembuatan Akun Media Sosial (Medsos) dan cara mengaplikasikannya, (2) Pelatihan Kewirausahaan (3) peningkatan pengetahuan tentang pembuatan buku kas harian, persediaan barang, laporan keuangan, serta tersedianya buku kas harian dan persediaan barang. Selain itu telah tersedia buku kas harian dan laporan keuangan.

PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION SERTA IMPLIKASINYA TERHADAP E-LOYALTY (STUDI PADA NASABAH BANK NEGARA INDONESIA (BNI) PENGGUNA MOBILE BANKING) Andayani, Triya; Rommy, Nursaban; Nur, Nofal; Awasinombu, Aidin Hudani; Juharsah, Juharsah
Jurnal Manajemen dan Kewirausahaan Vol 13, No 2 (2021): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

The aims of the research are: (1). To determine the effect of e-service quality on e-satisfaction. (2). To determine the effect of e-satisfaction on e-loyalty. (3). To determine the effect of e-service quality on e-loyalty. (4). To determine the effect of e-service quality and e-satisfaction on e-loyalty. (5). To determine the effect of e-service quality on e-loyalty through e-satisfaction.Â The population in this study is BNI Bank customers who use Mobile banking, while the number is unknown. The sample in this study were 104 respondents using purposive sampling method. The data collection method used in this study was an online questionnaire. The method of analysis using AMOS and SPSS.Â The results of the study are: (1). E-service quality has a positive and significant effect on e-loyalty. (2). E-satisfaction has a positive but not significant effect on e-loyalty. (3). E-service quality has a positive and significant effect on e-loyalty. (4). E-service quality and e-satisfaction have a positive and significant effect on e-loyalty. (5). E-service quality has a positive but not significant effect on e-loyalty through e-satisfaction.

PENGARUH CITRA DESTINASI DAN NILAI PELANGGAN TERHADAP KEPUTUSAN BERKUNJUNG DI PULAU BOKORI Sugiale, Eko Putra; Rommy, Nursaban; Isalman, Isalman
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Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.565 KB)

This study aims to determine the effect of destination image and customer value on the decision to visit Bokori Island. This type of research uses quantitative research. The population in this study were those who had visited Bokori Island. The sample in this study amounted to 88 respondents. The sampling technique in this study was to use Accidental Sampling. The method of data collection in this research is to use questionnaires and documentation. This study uses multiple linear regression analysis. The results of this study indicate that: (1) simultaneously destination image and customer value have a positive and significant effect on visiting decisions (2) partially destination image variables have a positive and significant effect on visiting decisions. (3) partially the customer value variable has a positive and significant effect on visiting decisions.

PENGARUH RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN PADA PUSKESMAS BIMA MAROA KABUPATEN KONAWE SELATAN Siti Nur Aisyah; Alida Palilati; Juharsah Juharsah; Eliyanti Mokodompit; Nursaban Rommy
Jurnal Manajemen dan Kewirausahaan Vol 14, No 2 (2022): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i2.27108

This study aims to determine whether relationship marketing and service quality affect patient satisfaction at the Bima Maroa Public Health Center, South Konawe Regency. The research used is quantitative research. Sources of data used in this study are primary data obtained by distributing questionnaires (research questionnaires) and secondary data obtained from supporting documents in the object of research, which includes an overview of the Bima Maroa Public Health Center. The number of samples taken in this study using the Slovin formula, namely 76 respondents. In this study, multiple linear regression analysis was used to solve research problems. Based on the results of research conducted using the SPSS 24 program, it shows that partially the relationship marketing variable has a positive and significant effect on patient satisfaction. Partially, the service quality variable has a positive and significant effect on the patient satisfaction variable. Simultaneously, relationship marketing and service quality have a positive and significant effect on patient satisfaction variables.

PENGARUH KEPERCAYAAN MEREK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK MITSUBISHI XPANDER PADA PT. MAKASSAR MANDIRI PUTRA UTAMA Adhitya Al Qadri; Nursaban Rommy; Sinarwaty Sinarwaty; Hayat Yusuf; Nurul Ittaqullah
Jurnal Manajemen dan Kewirausahaan Vol 15, No 1 (2023): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i1.30896

This study aims to determine the effect of brand trust and consumer satisfaction on brand loyalty Mitsubishi Xpander at PT. Makassar Mandiri Putra Utama. The population in this study were all consumers at PT. Makassar Mandiri Putra Utama meanwhile, the sample is 30 samples. Data analysis was performed using multiple linear regression analysis techniques. The results showed that brand trust and consumer goals had a positive and significant effect on brand loyalty on Mitsubishi Xpander at PT. Makassar Mandiri Putra Utama

PENGARUH KOMUNIKASI PEMASARAN, KEPERCAYAAN DAN CITRA LEMBAGA TERHADAP KEPUASAN PUBLIK PADA KANTOR DPRD KABUPATEN WAKATOBI La Ode Masnurlin; Nursaban Rommy Suleman; Nofal Nur
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 6, No 3 (2022): Jurnal JUMBO Vol 6 No 3
Publisher : Pascasarjana Universitas Halu Oleo

Tujuan Penelitian ini menguji dan menjelaskan Komunikasi Pemasaran, Kepercayaan Dan Citra Lembaga Terhadap Kepuasan Publik. Pendekatan Penelitian ini quantitative dengan para digma positivis. Pengumpulan data dilakukan secara cross-section dengan menggunakan angket.Populasi Penelitian ni adalah 100 responden di Kantor DPRD Kabupaten Wakatobi. Peralatan analisis yang digunakan adalah Analisis Regresi Berganda.Hasil penelitian menunjukkan bahwa komunikasi pemasaran, kepercayaan dan citra lembaga berpengaruh positif dan signifikan terhadap kepuasan public dan komunikasi Pemasaran berpengaruh positif dan signifikan terhadap kepuasan publik.Selanjutnya kepercayaan berpengaruh positif dan signifikan terhadap kepuasan public kemudian citra lembaga berpengaruh positif dan signifikan terhadap kepuasan publik

PENGARUH GAYA KEPEMIMPINAN DEMOKRATIS TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DAN KINERJA PEGAWAI YANG DIMEDIASI OLEH BUDAYA ORGANISASI Pahrul Pahrul; Buyung Sarita; Endro Sukotjo; Nursaban Rommy; Salma Saleh; Hartini Hartini; Juharsah Juharsah
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 5, No 1 (2021): Jurnal Jumbo Vol. 5 No.1
Publisher : Pascasarjana Universitas Halu Oleo

The purpose of this study is to explain the effect of the style of democratic leadership on organizational citizenship behavior (OCB) and employee performance mediated by organizational culture. The research approach used is the survey method. Data collection is done using instruments in the form of questionnaires. The population of the study was as many as 26 people of the Konawe Kepulauan District Hospital staff except the director (director) because the population was relatively small so that all the population were made respondents. The analytical tool used in hypothesis testing is Partial Least Square (PLS).The results of this study indicate that democratic leadership styles have a significant influence on organizational culture, democratic leadership styles have no significant effect on Organizational Citizenship Behavior, democratic leadership styles have no significant effect on employee performance, organizational culture has a significant effect on Organizational Citizenship Behavior, and organizational culture has a significant effect on employee performance. Thus the organizational culture mediates the influence of democratic leadership styles on Organizational Citizenship Behavior, and employee performance

PENGARUH CITRA DESTINASI TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN Noval Monali; Hasanuddin Bua; Nursaban Rommy
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 2 (2019): Jurnal Jumbo Vol 3 No 2
Publisher : Pascasarjana Universitas Halu Oleo

This study aims to: 1) Analyze the influence of destinations on tourist satisfaction, 2) Know and analyze the influence of destinations on tourist loyalty, 3) Analyze the influence of tourist satisfaction on tourist loyalty, 4) Analyze the influence of destination images on loyalty through satisfaction. The population of this study is foreign and national tourists visiting Wakatobi departing 2,287. sample size measurements using the Slovin formula with a precision of 6% thus the study sample compared 248 tourists. The method of collecting data using questionnaires, research data was analyzed using a structural model with the help of Amos 20 software.The results of the study: 1) the positive and significant destination image of tourist satisfaction, 2) positive and significant image of satisfaction, 3) positive image satisfaction and significant loyalty, 4) positive and significant destination image towards loyalty through satisfaction.Keywords: destination image , satisfaction, tourist loyalty

PENGARUH KNOWLEDGE MANAGEMENT, MOTIVASI KERJA, DAN QUALITY OF WORK LIFE (QWL) TERHADAP KINERJA KARYAWAN PADA PT. INDRABAKTI MUSTIKA DI KENDARI Putri Bella Frajuli; Ibnu Hajar; Nursaban Rommy Suleman; Sabri Sabri
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 6, No 2 (2022): Jurnal JUMBO Vol 6 No 2
Publisher : Pascasarjana Universitas Halu Oleo

This study aims: (1) to determine the effect of Knowledge Management, Motivation, and Quality of Work Life on Employee Performance of PT. Indrabakti Mustika In Kendari; (2) to determine the effect of Knowledge Management on Employee Performance of PT. Indrabakti Mustika In Kendari; (3) to determine the effect of motivation on employee performance at PT. Indrabakti Mustika In Kendari; and (4) to determine the effect of Quality of Work Life on Employee Performance of PT. Indrabakti Mustika In Kendari. The sampling technique used in this study was purposive sampling. In this study, samples were taken with the characteristics of male and female employees, all employees with permanent employee status at PT. Indrabakti Mustika. So the number of samples in this study were 50 permanent employees.The results showed that: (1) Knowledge Management, Motivation, and Quality of Work Life simultaneously had a positive and significant effect on the performance of PT. Indrabakti Mustika In Kendari; (2) Knowledge Management, partially positive and significant effect on Employee Performance of PT. Indrabakti Mustika In Kendari; (3) Motivation partially has a positive and significant effect on employee performance at PT. Indrabakti Mustika In Kendari; and (4) Quality of Work Life partially positive and significant effect on Employee Performance PT. Indrabakti Mustika In Kendari

PENINGKATAN KEPUASAN DAN KEPERCAYAAN PUBLIK: BERDASARKAN PRESPEKTIF KUALITAS PELAYANAN DAN KOMITMEN (Studi Pada Pemerintahan Desa/Kelurahan Se-Kecamatan Wangi-Wangi Selatan) Rusfiadi Rusfiadi; La Hatani; Nursaban Rommy Suleman
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 5, No 2 (2021): Jurnal Jumbo Vol. 5 No.2
Publisher : Pascasarjana Universitas Halu Oleo

The purpose of this research is to examine and explain the increase in public satisfaction and trust: based on the perspective of service quality and commitment. The design of this study is a positivist paradigm with a quantitative approach. Data collection was carried out in a cross-sectional manner using an instrument in the form of a questionnaire. The population of this study was village/kelurahan government officials in the Wangi-Wangi Selatan sub-district as many as 291 people. The sample size of this study can be determined using the Slovin formula, the number of samples obtained is 74 people. The sampling technique of this study was carried out randomly based on proportional random sampling of each village. The analytical tool used for hypothesis testing is Partial least square (PLS). The results show that the quality of public services has a positive and significant effect on public commitment and trust, but on public satisfaction it has no significant effect. User commitment has a positive and significant effect on public trust, but on the contrary, public trust has no significant effect on organizational commitment. The results of this study can prove that user commitment does not have a reciprocal effect on public satisfaction. Furthermore, user commitment to public satisfaction has a positive and significant effect, on the contrary, public satisfaction has a positive and significant effect on user commitment. Public trust has a reciprocal effect on public satisfaction. These results prove that public trust has a positive and significant effect on public satisfaction. On the other hand, public satisfaction has a positive and significant effect on public trust. The results of this study are also evidenced by the description of the respondents' statements on the variables of service quality, user commitment, trust and public satisfaction that have been carried out well in village/kelurahan governments in Wangi-Wangi Selatan District, Wakatobi Regency.

Co-Authors Adhitya Al Qadri Aidin Hudani Awasinombu Aldri Frinaldi Alida Palilati Andayani, Triya Anna Stasia Octavia Ansir Ansir Ansir Ansir Asniati Asniati Asrip Putera Awasinombu, Aidin Hudani Buyung Sarita Dedy Takdir Syaifuddin Dharma Prayudi Eliyanti Agus Mokodompit Eliyanti Mokodompit Endro Sukotjo Endro Sukotjo Enny Wati Farid Ismail Unsu Harmi, Harmi Hartini Hartini Hasanuddin Bua Haslia Haslia Hasmawati Hasmawati Hasnani Hasnani Hayat Yusuf Ibnu Hajar Indri Hapsari Isalman, Isalman Juharsah, Juharsah Jurumai, La Pande La Evi La Hatani La Ode Asfahyadin Aliddin La Ode Masnurlin La Pande Jurumai Lili Yanti Mahrani, Sri Wiyati Muh. Fauzi Marzuki Muh. Kamaruddin Jamal Muh. Masri Muhammad Aswin Mukka Ipo Muhammad Masri Muhammad Masri Muhammad Taufik Murdjani Kamaluddin Nasrul Nasrul Nofal Nur Noval Monali Nur, Noval Nurul Ittaqullah Nurwati Nurwati Nurwati Nurwati Nurwati Nurwati Pahrul Pahrul Patwayati Patwayati Putri Bella Frajuli Putu Sumarniwati Rachmad Rialdy Hasan Rahmania Elvinasari Roslan, Astil Harli Rusfiadi Rusfiadi Sabri Sabri Salma Saleh Samdin sappodin sappodin Sinarwaty Sunarjo Siti Nur Aisyah Sri Mulyani P. Sudirman Zaid Sugiale, Eko Putra Sulan Junawar Sumardin Sumardin Wa Ode Sarpan Wahyuniati Hamid Wulandary Wulandary Yusuf Yusuf

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