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All Journal Journal of Marketing Innovation BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology)
Fatya Alty Amalia
Politeknik Negeri Bandung, Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation

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Peran Penting Kemasan dalam Meningkatkan Persepsi Kualitas Produk Makanan Adila Sosianika; Arie Indra Gunawan; Moh Farid Najib; Fatya Alty Amalia; Widi Senalasari; Rafiati Kania
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 8 No. 2 (2022): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v8i2.85-92

Abstract

Bisnis kuliner sebagai suvenir di Bandung saat ini telah berkembang, namun demikian secara umum mereka belum mampu menyajikan produk kuliner sebagai suvenir yang berkualitas. Hasil studi sebelumnya juga mengindikasikan bahwa aspek kemasan, penjualan, promosi serta kualitas layanan masih perlu penanganan secara serius karena belum dipersepsikan sebagai suatu yang baik. Perbaikan akan hal tersebut mendesak karena, dari sisi turis, kualitas produk, tampilan kemasan, dan bagaimana produk kuliner tersebut dijual merupakan aspek yang sangat penting dalam proses pembelian suvenir. Studi ini bertujuan untuk turut serta dalam menumbuhkembangkan bisnis kuliner bagi UKM di kota Bandung, khususnya untuk memahami dan menganalisis bagaimana dampak desain visual kemasan terhadap kualitas produk makanan. Produk oleh-oleh makanan Bandung menjadi objek penelitian ini karena produk oleh-oleh makanan dianggap sebagai produk low-involvement yang sering dibeli dan dipengaruhi oleh desain visual kemasan. Studi ini dirancang untuk memahami  dan menganalisis pentingnya desain kemasan visual dalam mempengaruhi kualitas produk oleh-oleh makanan Bandung. Untuk mencapai tujuan tersebut, sudi ini difokuskan pada usaha produk oleh-oleh makanan UKM dengan menggunakan pendekatan eksploratif dan deskriptif. Metode purposive sampling digunakan  dalam penelitian dengan menentukan kriteria responden adalah wisatawan yang baru saja berbelanja oleh-oleh khas Bandung. Selanjutnya, data dari 200 responden dianalisis menggunakan metode deskriptif statistik dan multivariate. Hasil studi menunjukkan bahwa persepsi wisatawan terhadap desain visual kemasan berpengaruh positif dan signifikan terhadap kualitas suvenir makanan Bandung. Hal ini menunjukkan bahwa penting bagi pengusaha produk oleh-oleh makanan untuk membuat de-sain kemasan yang sesuai dengan harapan konsumen agar kualitas produk juga dapat dinilai dengan baik oleh konsumen.
Examining Factors Affecting Intention to Play Video Games: Study of the Indonesian Game Industry Zulfaikar Fachreza; Widi Senalasari; Lina Setiawati; Fatya Alty Amalia
Journal of Marketing Innovation (JMI) Vol. 2 No. 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v2i2.38

Abstract

Video games become one of the entertainment media that grabs peoples’ interest along with the development of technology. It forms in several platforms, such as personal computers, consoles, and mobile. As one of the potential target markets for games, Indonesia is still struggling to compete with foreign games to dominate the local market. This study aims to determine the factors influencing the intention to play video games. This research is also intended to help the local developers in developing their games. This research employs the Uses and Gratification Theory and Technology Acceptance Model, supported by Factors in Game. This study uses a quantitative approach involving 311 respondents by distributing online questionnaires to foreign and local gamers who play online and offline games. The results show that escape, challenges, perceived ease of use, and perceived usefulness indirectly influence the intention to play through perceived enjoyment. Meanwhile, trust in game developers has a direct influence on the intention to play.
Green Purchase Intention of Indonesian Young Consumers: Extending VAB Framework Fatya Alty Amalia; Adila Sosianika; Felicia Amanda Christabel
Journal of Marketing Innovation (JMI) Vol. 1 No. 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.105 KB) | DOI: 10.35313/jmi.v1i01.9

Abstract

The study aims to investigate the determinants of green purchase intention of generation Y and Z in Indonesia, more specifically on the green straws. Quantitative methodology was carried out through disseminating the online survey and analyzing the collected used of PLS-SEM.  From 394 respondents, the findings showed the value-attitude-behavior (VAB) framework was successfully applied in this study. It meant perceived green value and green attitude significantly impacted on the green purchase intention. In addition, environmental concerns were proven to be the predecessor of the VAB framework as well. The moderating effect of gender only appeared on the relationships of perceived green value-green purchase intention and green attitude-green purchase intention; not on the environmental concerns-green purchase intention. From the theoretical perspective, this study contributes to the extension of the VAB framework through the inclusion of environmental concerns. From the managerial perspective, it provides the specific approaches for males and females consumer groups to awake their green purchase intentions.
Consideration Analysis of Muslim Purchase Intention on Korean Beauty Products Nurul Anisa Setiani; Moh Farid Najib; Fatya Alty Amalia; Dewi Purnamasari
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.702 KB) | DOI: 10.35313/jmi.v2i1.30

Abstract

The purpose of this study is to analyze the considerations of Muslim consumers in buying Korean beauty products or commonly called Korean Beauty. The author also examines the effect of halal awareness, country of origin, and product ingredients on purchase intention. This research was conducted using mixed methods. The sample was obtained from primary data by distributing online questionnaires with 330 respondents and conducting in-depth interviews with four informants from West Java. For the data analysis, it employs IBM SPSS Statistics 22 for the quantitative data testing. Meanwhile, the qualitative data uses three qualitative paths: data reduction, data presentation, and conclusion. The results shows that product ingredients and country of origin have positive effects on purchase intention while halal awareness does not affect the purchase intention of Korean beauty products. These results have implications for the need of complete information in choosing products from non-Muslim countries.
Co-Authors Arie Indra Gunawan Dewi Purnamasari Felicia Amanda Christabel Lina Setiawati Moh Farid Najib Nurul Anisa Setiani Rafiati Kania Sosianika, Adila Widi Senalasari Zulfaikar Fachreza