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Bida Sari
UPI Y.A.I
Computer Science & IT

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Penyuluhan Manajemen, Komunikasi Digital, dan Branding Usaha Pertanian, Peternakan, dan UMKM Desa Pringkasap Kabupaten Subang Maharani Imran; Eka Rakhmat Kabul; Bida Sari; Shafenti Shafenti; Nur Wahyuni; Mahzumi Mahzumi; Rinaldi Rinaldi
IKRA-ITH ABDIMAS Vol 6 No 1 (2023): IKRAITH-ABDIMAS Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i1.2365

Abstract

Knowledge and understanding of agricultural management and the use of digital communicationtechnology are essential in agriculture and village MSMEs. Lecturers from the University of PersadaIndonesia YAI conduct training on agricultural management, digital communication, and branding to enablefarmers and MSME stakeholders to expand their business to local, national, or international markets.Farmers and MSME actors are motivated to use digital communication media such as social media, websites,smartphone applications and others. The method used in this community service activity is to provideextension services to 31 farmers and MSME actors in Pringkasap village, Pabuaran district, Subang regency,West Java province, Indonesia. The result of this community service activity is an increase in knowledge aboutthe importance of agricultural management, digital communication, and branding for sustainablecommunication of products and brands. The results of this activity indicate that further training onagricultural management, digital communication, and branding is needed, not only with the extensionmethod, but also with the simulation method using complete materials and tools that can be applied directlyat the business site. MSME actors need to be trained in the use of computer and smartphone applications,and it is necessary to establish a special forum for business development.
Laporan Keuangan Mudah dengan Si APIK bagi UMKM Maryati Rahayu; Bida Sari; Nastiti Edi Utami; Jayanti Apri Emarawati
IKRA-ITH ABDIMAS Vol 6 No 1 (2023): IKRAITH-ABDIMAS Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i1.2369

Abstract

Financial reports are very important when running a business, from micro, small andmedium enterprises (MSMEs) to large scale ones. Financial reports are made so thatentrepreneurs can operate their business properly and can analyze their profits and losses. And itcan also be useful to apply for capital. With the development of technology, making financialreports is easier because there are many applications that can be installed on smart phones. SiAPIK is a financial information recording application that can help MSMEs to do books andrecord their every financial transaction. This community service activity aims to provide financialmanagement and accounting counseling, training on how to download the Si APIK applicationusing the Play Store on an Android cellphone and how to make easy financial reports for OK OCE(Jakpreneur) DKI Jakarta MSMEs. The activity was carried out online using the Zoom media with56 participants. The results of this community service activity are an increase in knowledge aboutthe importance of making financial reports and OK OCE (Jakpreneur) DKI Jakarta SMEs canpractice making financial reports with the Si APIK application using an Android cellphone.Suggestions from this activity are that business actors need to be given further simulations usingcomputers and smart phones in implementing the Si APIK application to make financial reportsfor DKI Jakarta OK OCE (Jakpreneur) MSME actors.
Co-Authors Eka Rakhmat Kabul Jayanti Apri Emarawati Maharani Imran Mahzumi Mahzumi Maryati Rahayu Nastiti Edi Utami Nur Wahyuni Rinaldi Rinaldi Shafenti Shafenti