Anita Nopiyanti
UPN Veteran JAKARTA

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Meningkatkan Kemampuan UMKM Kecamatan Cibadak Kabupaten Lebak Banten Melalui Workshop Sistem Daya Saing (Pelatihan Accounting, Pricing, dan Marketing Berbasis Web) Wahyudi Wahyudi; Yoko Tristiarto; Yul Tito Permadhy; Anita Nopiyanti
IKRA-ITH ABDIMAS Vol 6 No 1 (2023): IKRAITH-ABDIMAS Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i1.2384

Abstract

The lack of solid Indonesian economic fundamentals has prompted the government to buildan economic structure by taking into account the existence of Micro, Small and MediumEnterprises (SMEs). This sector has been proven to provide jobs and provide opportunities forSMEs to develop in society. The existence of SMEs cannot be doubted because they have proven tobe able to survive and become an economic driver, especially after the economic crisis. On theother hand, SMEs also face many problems, namely limited working capital, low humanresources, and inadequate mastery of science and technology. Another obstacle faced by MSMEsis the unclear relationship with business prospects and unstable planning vision and mission.Providing information and market networks, easy access to funding and assistance as well asincreasing information technology capacity are some strategies to increase the competitiveness ofIndonesian SMEs.In this case, special attention is needed for SMEs, especially for business records,determining HPP and marketing problems. Efforts to develop small and medium industries, thenthese weaknesses must be overcome. This is where the role of universities as educationalinstitutions can be more involved and help overcome existing problems so that it is hoped thatMSMEs can continue to play a role in Indonesia's economic growth and development.
Millennial Generation Intentions in The Islamic Capital Market Mira Rahmi; Dienni R Sholihah; Anita Nopiyanti
International Journal of Emerging Issues in Islamic Studies Vol. 3 No. 1 (2023): July 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeiis.v3i1.1351

Abstract

The millennial generation has great potential for capital market growth. However, the opportunity for the millennial generation to be able to invest in the Islamic capital market still needs to be investigated further. Therefore, to understand this issue, the unique characteristics of the millennial generation, such as understanding financial literacy, ease of access, and religiosity, are used as research variables in this study. As well as additional variables, namely lifestyle as a moderating variable and Islamic branding as an intervening variable related to the halal industry which will be used as a determining factor for millennial generation intentions in the Islamic Capital Market. The research method uses a descriptive method with a quantitative approach. The sampling technique used stratified random sampling, with the sample criteria being the millennial generation aged between 17-35 years, earning or having monthly money, and domiciled in the Jakarta area. The analysis technique uses multiple regression analysis to examine the relationship between research variables. By using primary data through questionnaires, 207 respondents were obtained. The results showed that the variables of financial literacy, ease of access, religiosity, and Islamic branding as intervening affected the millennial generation's investment intention, but lifestyle variables did not strengthen or weaken the financial literacy variable on investment intentions. The object of this research is limited to the millennial generation who live in Jakarta, so further research is needed for a broader millennial generation object.