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All Journal ProBisnis : Jurnal Manajemen Jurnal Informatika Teknologi dan Sains (Jinteks) Smart Techno (Smart Technology, Informatic and Technopreneurship)
Tiawan
STMIK Primakara
Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENERAPAN AGILE METHOD DAN BMC PADA STARTUP UMKMEKSPOR.ID SEBAGAI USAHA PENINGKATAN EKSPOR PRODUK UMKM PERTANIAN DAN AGRO INDONESIA DALAM MASA PANDEMI Tiawan; I Gede Juliana Eka Putra; Alexandra Priscillia Devina
Jurnal Informatika Teknologi dan Sains Vol 4 No 2 (2022): EDISI 12
Publisher : Program Studi Informatika Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.452 KB) | DOI: 10.51401/jinteks.v4i2.2033

Abstract

MSMEs are currently booming in collaboration with innovative startups. According to the Assistant Governor of the BI Department of Economic and Monetary Policy Mr. Dody Budi Waluyo, there are have 3 problems related to agriculture, including production, distribution, and price affordability. This research uses Agile and BMC (Business Model Canvas) methods. Agile is a system development method that helps users/users so that the results obtained and in line with user needs, while BMC is a 9-component business model. The stages used in this study use the Agile model from Kanban to help see which processes will be implement,which proces are ongoing and which have been complete. It's hoped that the application of Agile and BMC methods can help solve the 3 main problems that exist in Indonesian its mean agriculture, especially in UMKMEkspor.id startups.
Augmented Reality as the Implementation of Digital Marketing 5.0 (Study Case: LPK Bali Aviation Tourism Center) Ni Nyoman Pudak Sari; A.A. Istri Ita Paramitha; Tiawan; Ni Luh Putu Ning Septyarini Putri Astawa
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.59

Abstract

Gaining the attention of customers to raise our product's brand awareness is not an easy task, good planning and strategy will be needed to achieve it. This proves to be a big challenge for many companies, especially for Bali Aviation Tourism Center. Based on the latest social media trends the researcher suggested Bali Aviation Tourism Center to use Marketing 5.0 method. Marketing 5.0 strategy provides a new perspective on applying the technology from the social media Instagram, besides the advantages of creating content planning in using data driven marketing and predictive marketing, adding gamification impression using Instagram filter based on augmented reality in augmented marketing, being more personal with contextual marketing, and as far as keeping up with the rapid changes with agile marketing. Bali Aviation Tourism Center is a vocational education equivalent to Diploma 1 that is operating in the hospitality industry which provides students with trainings before working at the airport. This research will use descriptive quantitative method with marketing 5.0 for the analysis technique. The researcher applies marketing 5.0, using platforms such as Semrush, Google Trends, Spark AR, Canva, Watsap.id, and Trello. Research will then be done to find out the increase brand awareness of the company through Meta insight.
Pengamatan Sistem Informasi Perusahaan E-Commerce Lazada Indonesia Sayyidah Amalia Rokhimah; I Kadek Adi Gilang Pratama; Kenneth Daniel; I Made Dwi Sugiarta Putra; Diani Arviana Jaya; Muhammad Vito Arya Apriza; Tiawan
Smart Techno (Smart Technology, Informatics and Technopreneurship) Vol. 4 No. 2 (2022)
Publisher : Primakara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (716.254 KB) | DOI: 10.59356/smart-techno.v4i2.61

Abstract

Rapid technological developments have a significant impact on various sectors of life, as well as in the digital business development sector. The dependence of society on technology has now penetrated into all factors of social and social life. Utilization and use of technology is now increasingly widespread, one of which is the use of information systems in conducting various transactions on online media that can be accessed on e-commerce pages. Kominfo noted that Indonesia is in the 6th position as the country with the most internet users in the world. In 2018, the number of internet users in Indonesia reached 202.6 million. This figure proves that Indonesia has a wide market opportunity, this can also be seen from the many foreign e-commerce companies that have started to target Indonesia as the target market. Among the many e-commerce platforms in Indonesia, Lazada is one that is quite popular and is currently widely used by the people of Indonesia. Lazada Indonesia was founded in 2012 and is one of the branches of the Lazada online retail network in Southeast Asia. Lazada Southeast Asia is a subsidiary of the Rocket Internet network, a German company. Lazada Indonesia's popularity as an e-commerce platform makes it a marketplace with 28 million visitors per month. However, it takes an in-depth observation and analysis on e-commerce sites to determine an effective strategy to design a compatible information system. The results of the observations that we analyze on the e-commerce company, namely Lazada Indonesia, which has many users who use Lazada as a place to buy and sell. Our observations are also from the FlowChart that we made aims to make it easier for us to present how or how to use Lazada. The benefit of the Use Case is used as a verification requirement and becomes an interface description of a system because every system that you want to build must also have an interface and be able to identify anyone who can interact with the Lazada Indonesia system and provide certainty about system requirements so that it is not confusing.
Co-Authors A. A. Istri Ita Paramitha Alexandra Priscillia Devina Astawa, Ni Luh Putu Ning Septyarini Putri Diani Arviana Jaya I Gede Juliana Eka Putra I Kadek Adi Gilang Pratama I Made Dwi Sugiarta Putra Kenneth Daniel Muhammad Vito Arya Apriza Ni Nyoman Pudak Sari Sayyidah Amalia Rokhimah