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All Journal COVIT Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora
Ajeng Atikah Merlinda
Universitas Riau
Humanities Education Health Professions Medicine & Pharmacology Public Health Social Sciences

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MENINGKATKAN DAYA JUAL SECARA KOMERSIAL JAMU TRADISIONAL DESA KEMUNING MUDA KECAMATAN BUNGARAYA Supentri Supentri; Muhammad Faisal Zam; Ricky Martin Giovanny; Silvi Eka Putri; Ajeng Atikah Merlinda; Putri Prameswari Utami; Ayu Mesa Lestari; Nur Adilah Isdawati; Enjelina Simbolon; Claudia Sinaga; Yulia Safitri
COVIT (Community Service of Health) Vol. 2 No. 2 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/covit.v2i2.6798

Abstract

The economic resources of the local community in Kemuning Muda Village, Bunga Raya District, Siak Regency are agricultural, livestock, and MSME areas as a side business as well as the main business for the Kemuning Muda village community. It is important for the sustainability of the community's economy which is not low, and the people here are very enthusiastic about agriculture and agriculture and SMEs such as herbal medicine because it is easy to get traditional ingredients in making traditional herbal medicine. The thing that becomes an obstacle for traditional herbal medicine SMEs in Kemuning Muda village is that they are still less concerned about processed herbal medicine, especially from marketing. Types of traditional herbal medicine made by SMEs in the village of Kemuning Muda are herbs that are commonly found drunk by adults, teenagers, children such as kencur rice, tamarind turmeric and temulawak. The herbal medicine made by SMEs in traditional herbal medicine in the village of Kemuning Muda still uses natural ingredients and the sweetener comes from palm sugar or granulated sugar. The authenticity of the taste of traditional herbal medicine is still maintained so that the essence of traditional herbal drinks can still be felt and will damage the taste and efficacy of the traditional herbal medicine if using unnatural sweeteners. Traditional herbal medicine in Kemuning Muda village is still sold around the village or usually called jamu gendong, traditional herbal medicine in liquid form and put in bottles that will not last long. After socializing the traditional herbal medicine SMEs in the village of Kemuning Muda, who previously only knew about traditional herbal medicine and only marketed it by going around using bicycles, now they understand more about how to increase sales by way of marketing that can be recognized and recognized by the community. Keywords: traditional herbs, marketing, innovations, UMKM
Motivasi Belajar Lansia Pada Program Keaksaraan Di Kampung Bungaraya Kecamatan Bungaraya Kabupaten Siak Ajeng Atikah Merlinda; Syafrizal Syafrizal
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 3 No. 4 (2023): Desember : Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v3i4.2473

Abstract

This research was conducted in Bungaraya Village, Bungaraya District, Siak Regency, Riau Province. The aim was to determine the learning motivation of elderly people in the literacy program in Bungaraya Village, and to determine the results of the literacy education program in Bungaraya Village. This research method uses descriptive qualitative research methods and data collection using in-depth interview techniques, direct observation and documentation. With a total of seven subjects coming from the community, with the condition that subjects other than village people include transmigrants who have lived in the village for decades, and are deemed capable of defining and explaining a problem solving process based on existing facts. The theories used are social action theory and motivation theory. Field research found that the learning motivation of elderly people in literacy programs is quite high and the results of literacy programs are very effective in eradicating cases of illiteracy. The government, administrators and tutors work together to continue efforts to eradicate illiteracy. The literacy program is an effective step for the government to always pay attention to its people in social, development and educational matters.
Co-Authors Ayu Mesa Lestari Claudia Sinaga Enjelina Simbolon Muhammad Faisal Zam Nur Adilah Isdawati Putri Prameswari Utami Ricky Martin Giovanny Silvi Eka Putri Supentri Syafrizal Syafrizal Yulia Safitri