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All Journal JELAJAH: Journal of Tourism and Hospitality Jurnal Manajemen Pariwisata dan Perhotelan
Jihan Aulia Fatin
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Social Sciences

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STRATEGY FOR DEVELOPMENT OF TOURISM ATTRACTION AT KAMPUNG ADAT RIMBO TAROK PAUH IX KOTA PADANG Jihan Aulia Fatin; Feri Ferdian
JELAJAH: Journal of Tourism and Hospitality Vol. 4 No. 1 (2022)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v4i1.3737

Abstract

Kampung Adat Rimbo Tarok Pauh IX is a traditional village tourist attraction with the theme of the Thematic Village of Traditional Village, which was newly established on Friday, October 22, 2021, by the Mayor of Padang Hendri Septa. Kampung Adat Rimbo Tarok Pauh IX has an attraction, namely the Gadang Kajang Padati House. Not only that, Kampung Adat Rimbo Tarok Pauh IX also has other attractions in the arts, namely randai, silek, and bamain rago-rago. The purpose of this study was to describe the internal and external factors of tourist attraction in the Kampung Adat Rimbo Tarok Pauh IX, Padang City, including corn plantations, small stages, and Bamain Rago-rago, as well as formulate a strategy for developing tourism objects in Kampung Adat Rimbo Tarok Pauh IX, Padang city. Data collection techniques were carried out through interviews, observation, and documentation. The data analysis technique used is data reduction, data presentation, and conclusion drawing. The results of this study indicate that the tourism attraction development strategy based on 4A Tourism through a SWOT analysis has strengths, weaknesses, opportunities, and threats in the field of attraction, accessibility, amenity, and ancillary.
Analisis Website Promosi di Banyan Tree Bintan Resort Jihan Aulia Fatin; Trisna Putra
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i4.1432

Abstract

Website promotion is a process of increasing visibility, traffic, and online presence which is a way to find and attract potential visitors by listing the website on popular internet directions using Search Engine Optimization and Search Engine Submission. With a more in-depth analysis of the quality of service on the website through the End User Computing Satisfaction (EUCS) method, Banyan Tree Bintan can take more targeted corrective actions to improve interactions with guests, increase guest satisfaction levels, and optimize the communication and interaction goals to be achieved through the website. This research is a descriptive research with Content Analysis approach. This study used a sampling total technique. Data collection was carried out in July 2023. The purpose of this research is to analyze the Banyan Tree Bintan promotional website using the End User Computing Satisfaction (EUCS) method from the aspects of content, accuracy, format, ease of use, and timeliness. The results of this study indicate that the Banyan Tree Bintan website is quite good and does not experience any problems. However, in terms of timeliness, it needs improvement regarding response time and also quick responses.
Co-Authors Ferdian, Feri Trisna Putra