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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora MetaCommunication; Journal Of Communication Studies Lontar : Jurnal Ilmu Komunikasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Studi Guru dan Pembelajaran Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam Jurnal Ilmu Komunikasi Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Lukman Hakim
Universitas Ahmad Dahlan
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Kontroversi Spirit Doll dan Spirit Ketauhidan: Analisis Pesan Para Da’I terkait Fenomena Spirit Doll Lukman Hakim
Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam Vol. 5 No. 1 (2022): Vol. 5 No. 1 (2022): Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi P
Publisher : Institut Agama Islam Tribakti (IAIT) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/kpi.v5i1.2542

Abstract

The phenomenon of spirit dolls has recently become a hot topic of discussion. Many people treat this doll as if it were a baby, lavishing it with love and attention. It is the positive feedback from its users that has increased its popularity, and the price is also rising. Researchers investigated this using a qualitative approach and library research methods, focusing on the responses of the da'I and Islamic organizations to this spirit doll. As a result, the da'i studied all agreed that playing with and caring for the doll was permissible as long as it did not become excessive and became a wasilah to gain the glory and happiness of living in the world. The preachers gave teachings that addressed three different aspects: cognitive, emotive, and psychomotor. The da'i have imparted a great deal of information regarding dolls, spirits, and their many dimensions in a clear and obvious manner. The da'i also cautioned Muslims against becoming entangled in trends that could lead to polytheism. Finally, the da'i recommended people to make the most of their resources, energy, and time so that they can be channeled to the clear and good, such as caring for orphans, paying recompense and donations to those who are entitled, and a variety of other qualities.
Implementasi Bimbingan Moralitas Yayasan Rumah Impian Indonesia dalam Meningkatkan Resiliensi Anak Jalanan di Yogyakarta Alda Nurul Qotimah; Lukman Hakim
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 2 (2025): APRIL-JUNE 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i2.3371

Abstract

This study aims to explore the implementation of moral guidance carried out by the Indonesian Dream House Foundation in increasing the resilience of street children. Dream House empowers street children to transform into independent and caring individuals. One effort to improve morality in street children is through the presence of the Indonesian Dream House Foundation as an educational forum, especially in the field of street morals. This study is a study with a descriptive qualitative approach. Data collection techniques through observation, documentation, and in-depth interviews with six (6) foster children and one (1) foundation administrator. The results of this study indicate that the Yogyakarta Dream House Foundation provides maximum moral guidance to foster children and has a positive impact felt by street children by including increasing morality and resilience as seen from their emotional and social development, foster children show diverse hopes and ideals, which reflect their aspirations for a better future.
Brand Equity Comparison:Make Over and Maybelline Cosmetics on TikTok App Baiq Hilliyatil Auliya; Lukman Hakim
Metacommunication: Journal of Communication Studies Vol 10, No 1 (2025): MARCH
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i1.21760

Abstract

The era of globalization has transformed the business sector, presenting both opportunities and challenges for companies around the world. The impact of information and communication technology, especially the social media platform TikTok, has significantly changed the way companies interact with consumers. This study aims to compare the brand equity of two leading cosmetic brands in Indonesia, namely Make Over and Maybelline. Using a descriptive qualitative approach with a case study method, this research focuses on consumer interactions on TikTok, by analyzing four important elements of brand equity namely brand awareness, perceived quality, brand association, and brand loyalty. Data was collected from November 2 to December 2, 2024, using Brand24 for media monitoring. The results show that Maybelline leads in terms of brand awareness, perceived quality, and brand loyalty, while both brands show equally strong brand associations through their collaborations with international celebrities. However, Make Over showed a slight edge in terms of brand loyalty through higher video shares. This study provides valuable insights for companies looking to strengthen brand equity in the competitive digital market, as well as providing strategic recommendations for local and global brands in Indonesia. 
Representasi Figur Suami Ideal di TikTok: Kasus Na Daehoon Maulia Wahyuniar; Lukman Hakim
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 18 No. 1 (2026): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, Maret 2026
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v18i1.15762

Abstract

TikTok telah menjadi ruang strategis dalam pembentukan dan negosiasi makna sosial terkait peran gender dan relasi domestik. Penelitian ini bertujuan menganalisis bagaimana publik melakukan penafsiran ulang terhadap representasi figur “suami ideal” dalam kasus kontroversi viral yang melibatkan Na Daehoon di TikTok. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode analisis isi kualitatif. Data penelitian meliputi dua video dari akun @NaDaehoon, satu video reaksi netizen, serta komentar publik yang dipilih secara purposif pada periode Juli–November 2025. Analisis didasarkan pada teori representasi Stuart Hall dan konsep caring masculinity untuk menelaah proses produksi dan negosiasi makna di ruang digital. Hasil penelitian menunjukkan bahwa legitimasi figur “suami ideal” dibangun melalui tiga mekanisme utama: keterlibatan visual dalam pengasuhan domestik, pembingkaian naratif tentang kehadiran emosional dan konsistensi peran ayah, serta praktik negotiated reading audiens berbasis pengalaman domestik personal. Di tengah kontroversi, publik berperan aktif dalam melakukan representasi kolektif yang mempertahankan citra maskulinitas afektif dengan memprioritaskan tanggung jawab pengasuhan dibandingkan isu moral personal. Temuan ini menegaskan bahwa audiens tidak bersifat pasif, melainkan berfungsi sebagai agen kunci dalam stabilisasi makna maskulinitas di budaya partisipatif digital. TikTok has emerged as a significant platform for constructing and negotiating social meanings related to gender roles and domestic relations. This study aims to examine how audiences engage in reframing the representation of the “ideal husband” figure in a viral controversy involving Na Daehoon on TikTok. Employing a qualitative descriptive approach, this research utilizes qualitative content analysis. The data consist of two videos from the @NaDaehoon account, one netizen reaction video, and purposively selected public comments collected between July and November 2025. The analysis is grounded in Stuart Hall’s theory of representation and the concept of caring masculinity to explore meaning production and negotiation in digital spaces. The findings reveal that the legitimacy of the “ideal husband” figure is constructed through three dominant mechanisms: visual representations of domestic caregiving, narrative framing emphasizing emotional presence and consistency in fatherhood roles, and audience negotiated readings rooted in personal domestic experiences. Amid controversy, audiences actively participate in a process of collective reframing that sustains affective masculinity by prioritizing caregiving responsibility over personal moral allegations. These findings highlight the active role of audiences as key agents in stabilizing and negotiating masculine ideals within participatory digital culture.
Bridging Tradition and Technology: A Sociotechnical Perspective on Digitalising the Kasongan Pottery Industry Dino Rahmat Hidayat; Lukman Hakim
LONTAR: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2025): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v13.i1.10285

Abstract

The fast growth of digital technology in Indonesia, with an estimated 221.6 million internet users (APJII, 2024), has pushed many business sectors to employ digital media to boost competitiveness and market reach. One of the businesses affected is the Kasongan pottery industry, which is noted for producing ceramics of significant cultural and artistic significance. This study will look into the notion of digitalisation management and the influence of digital adaption on ceramic entrepreneurs in Kasongan. This study employs a qualitative method using a case study methodology, which includes observation and in-depth interviews with business players. The study's findings suggest that Kasongan pottery entrepreneurs continue to experience challenges in embracing digital technologies. The key barriers are the delayed regeneration of business actors and poor digital literacy, which results in restricted usage of digital platforms for marketing and company administration. Generational transitions also result in disparities in mindsets and levels of technological adaptability, complicating conventional enterprises' digitalisation processes. The lack of awareness of digital marketing methods also poses a problem to boosting the industry's competitiveness. As a result, the government, universities, and the business community must work together to enhance digital literacy and expedite the adoption of technology in the Kasongan pottery sector in order for it to survive and thrive in the digital age. The key barriers are the delayed regeneration of business actors and poor digital literacy, which results in restricted usage of digital platforms for marketing and company administration. Generational transitions also result in disparities in mindsets and levels of technological adaptability, complicating conventional enterprises' digitalisation processes. As a result, the government, universities, and the business community must work together to enhance digital literacy and expedite the adoption of technology in the Kasongan pottery sector in order for it to survive and thrive in the digital age.
Implementasi Kebijakan Perilaku Bullying di Sekolah: Studi Komparasi Penerapan P5 di SMPN 2 Srumbung dan SMPN 2 Sawangan Dwi Ilham Putra; Lukman Hakim
Jurnal Studi Guru dan Pembelajaran Vol. 8 No. 3 (2025): September - Desember 2025
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/jsgp.8.3.2025.6868

Abstract

Penelitian ini menganalisis implementasi Projek Penguatan Profil Pelajar Pancasila (P5) sebagai upaya pencegahan bullying di SMP Negeri 2 Srumbung dan SMP Negeri 2 Sawangan, terkait tingginya kasus perundungan di Indonesia, termasuk di Kabupaten Magelang. Menggunakan pendekatan kualitatif deskriptif, penelitian ini melibatkan guru dan siswa aktif P5 melalui teknik purposive sampling. Data dikumpulkan dengan wawancara mendalam, observasi partisipatif, dan studi dokumentasi, yang kemudian dianalisis dengan model interaktif Miles, Huberman, dan Saldaña, meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Penelitian ini juga menggunakan triangulasi sumber dan metode untuk meningkatkan keabsahan data. Hasil penelitian menunjukkan bahwa bentuk bullying dominan adalah verbal, berupa ejekan fisik, pemanggilan nama orang tua tanpa sapaan hormat, dan komentar merendahkan yang sering disamarkan sebagai candaan. Strategi pencegahan bullying yang diterapkan mencakup role play, diskusi kasus, pembuatan poster, kampanye digital, dan deklarasi anti-bullying. SMP N 2 Srumbung lebih menonjolkan pendekatan partisipatif interpersonal dengan guru sebagai change agent, sementara SMP N 2 Sawangan mengoptimalkan media kreatif dan prosedur formal berbasis komunikasi eksplisit. Hambatan yang ditemukan mencakup perbedaan persepsi guru, keterbatasan sumber daya, bahasa yang berpotensi menyinggung dari guru, dan sikap defensif orang tua. Berdasarkan Teori Diffusi of innovation dan High/Low-Context Communication, tahap knowledge belum optimal, sehingga diperlukan standardisasi pesan yang eksplisit untuk menghindari salah tafsir. Secara keseluruhan, P5 berkontribusi signifikan dalam menekan bullying, meskipun efektivitasnya dipengaruhi oleh strategi komunikasi dan dukungan dari pemangku kepentingan.
Confess: Menjelajahi maraknya Confeesion Online di kalangan remaja di era digital dan implikasi psikologisnya Natasya Aprilia; Lukman Hakim
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 1 (2025): February 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i1.18536

Abstract

TikTok's growth has dramatically altered the terrain of teenage social interaction, establishing a one-of-a-kind platform for self-expression and peer participation. This study investigates the problem of adolescent confessions via the TikTok platform, focussing on how the app may be used to share personal experiences and feelings. Furthermore, the researcher want to investigate the influence of someone confessing or declaring their sentiments first to a loved one. Using a qualitative method, this study examines several TikTok patterns for Confess activities that encourage viewers to expose sensitive elements of their life, typically in the name of amusement or humour. According to the findings, TikTok activities are not only promotes a sense of community and belonging among teenagers, but it also influences their self-esteem and identity construction. Confession allows individuals to manage their weaknesses, seeking approval and support from their friends while dealing with societal pressures. According to analysis, confessing can have both beneficial and bad implications, including anxiety caused by public attention. This study contributes to a better understanding of how digital platforms impact teenage behaviour and mental health in today's world by investigating the dual nature of confessing on TikTok. Confession, on the other hand, can give direct emotional experiences in the form of rejection and acceptance, which can have a considerable impact on people' well-being, with a wide variety of effects ranging from mild to major. 
Komunikasi Pemasaran Terpadu pada Brand Skincare Lokal: Analisis Komparatif Camille Beauty dan Somethinc di Instagram dan TikTok Wening Afqoh Fhaizyah; Lukman Hakim
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5054

Abstract

The pervasive role of social media in Indonesia's skincare industry necessitates an in-depth understanding of integrated marketing communication (IMC) strategies. This study investigates how two leading local skincare brands, Camille Beauty and Somethinc, implement Duncan’s (2005) eight IMC tools across Instagram and TikTok platforms and assesses their impact on brand awareness and sales growth. Using a descriptive qualitative approach with a comparative case study design, data were gathered through digital observation of 3,230 posts, consumer reviews, and brand interactions from 2018–2025. Analysis followed Miles and Huberman’s interactive model, incorporating data reduction, comparative matrix presentation, and member-check validation. Key findings reveal: (1) Camille Beauty leveraged TikTok Live for personal selling (achieving 3,482 conversions/session), (2) Somethinc dominated event sponsorships (12.4% engagement vs. industry average 5.7%), and (3) IMC integration drove Camille Beauty’s 42% sales growth (2023) and Somethinc’s 341K+ TikTok Shop units. The study concludes that platform-specific IMC differentiation—TikTok for direct conversions, Instagram for brand storytelling—is critical for competitive advantage. These insights offer actionable frameworks for skincare brands navigating Indonesia’s hypercompetitive digital landscape.
Strategi Pemasaran Digital Melalui Instagram Dalam Kolaborasi Brand Lokal: Studi Kasus Chambre De La Vain x 99clover Riyos Habillah Wijaya; Lukman Hakim
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 3 (2026): Agustus 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i3.2026.1649-1662

Abstract

Penelitian ini mengkaji strategi pemasaran digital melalui Instagram dalam kolaborasi brand lokal Chambre De La Vain dan 99Clover. Permasalahan yang melatarbelakangi penelitian ini adalah terbatasnya kajian yang secara spesifik membahas penerapan strategi pemasaran digital dalam konteks kolaborasi antar brand lokal di Indonesia. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis penerapan elemen Marketing Mix 4P (product, price, place, promotion) serta model AIDA (Attention, Interest, Desire, Action) pada kampanye kolaborasi yang dilaksanakan melalui platform Instagram. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan desain studi kasus. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi konten Instagram kedua brand, kemudian dianalisis menggunakan model analisis interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa kolaborasi ini menerapkan strategi pemasaran yang terintegrasi, mencakup pengembangan lini produk eksklusif, penetapan harga berbasis nilai, distribusi melalui kanal digital ganda, serta promosi berbasis influencer yang organik. Strategi tersebut terbukti efektif dalam membangun respons psikologis konsumen secara bertahap hingga mendorong tindakan pembelian, yang tercermin dari terjualnya lebih dari 300 unit produk dalam lima menit pertama peluncuran
Co-Authors Alda Nurul Qotimah Baiq Hilliyatil Auliya Dino Rahmat Hidayat Dwi Ilham Putra Maulia Wahyuniar Natasya Aprilia Riyos Habillah Wijaya Wening Afqoh Fhaizyah