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All Journal MetaCommunication; Journal Of Communication Studies Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Lukman Hakim
Universitas Ahmad Dahlan
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Kontroversi Spirit Doll dan Spirit Ketauhidan: Analisis Pesan Para Da’I terkait Fenomena Spirit Doll Lukman Hakim
Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam Vol. 5 No. 1 (2022): Vol. 5 No. 1 (2022): Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi P
Publisher : Institut Agama Islam Tribakti (IAIT) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/kpi.v5i1.2542

Abstract

The phenomenon of spirit dolls has recently become a hot topic of discussion. Many people treat this doll as if it were a baby, lavishing it with love and attention. It is the positive feedback from its users that has increased its popularity, and the price is also rising. Researchers investigated this using a qualitative approach and library research methods, focusing on the responses of the da'I and Islamic organizations to this spirit doll. As a result, the da'i studied all agreed that playing with and caring for the doll was permissible as long as it did not become excessive and became a wasilah to gain the glory and happiness of living in the world. The preachers gave teachings that addressed three different aspects: cognitive, emotive, and psychomotor. The da'i have imparted a great deal of information regarding dolls, spirits, and their many dimensions in a clear and obvious manner. The da'i also cautioned Muslims against becoming entangled in trends that could lead to polytheism. Finally, the da'i recommended people to make the most of their resources, energy, and time so that they can be channeled to the clear and good, such as caring for orphans, paying recompense and donations to those who are entitled, and a variety of other qualities.
Implementasi Bimbingan Moralitas Yayasan Rumah Impian Indonesia dalam Meningkatkan Resiliensi Anak Jalanan di Yogyakarta Alda Nurul Qotimah; Lukman Hakim
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 2 (2025): APRIL-JUNE 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i2.3371

Abstract

This study aims to explore the implementation of moral guidance carried out by the Indonesian Dream House Foundation in increasing the resilience of street children. Dream House empowers street children to transform into independent and caring individuals. One effort to improve morality in street children is through the presence of the Indonesian Dream House Foundation as an educational forum, especially in the field of street morals. This study is a study with a descriptive qualitative approach. Data collection techniques through observation, documentation, and in-depth interviews with six (6) foster children and one (1) foundation administrator. The results of this study indicate that the Yogyakarta Dream House Foundation provides maximum moral guidance to foster children and has a positive impact felt by street children by including increasing morality and resilience as seen from their emotional and social development, foster children show diverse hopes and ideals, which reflect their aspirations for a better future.
Brand Equity Comparison:Make Over and Maybelline Cosmetics on TikTok App Baiq Hilliyatil Auliya; Lukman Hakim
Metacommunication: Journal of Communication Studies Vol 10, No 1 (2025): MARCH
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i1.21760

Abstract

The era of globalization has transformed the business sector, presenting both opportunities and challenges for companies around the world. The impact of information and communication technology, especially the social media platform TikTok, has significantly changed the way companies interact with consumers. This study aims to compare the brand equity of two leading cosmetic brands in Indonesia, namely Make Over and Maybelline. Using a descriptive qualitative approach with a case study method, this research focuses on consumer interactions on TikTok, by analyzing four important elements of brand equity namely brand awareness, perceived quality, brand association, and brand loyalty. Data was collected from November 2 to December 2, 2024, using Brand24 for media monitoring. The results show that Maybelline leads in terms of brand awareness, perceived quality, and brand loyalty, while both brands show equally strong brand associations through their collaborations with international celebrities. However, Make Over showed a slight edge in terms of brand loyalty through higher video shares. This study provides valuable insights for companies looking to strengthen brand equity in the competitive digital market, as well as providing strategic recommendations for local and global brands in Indonesia. 
Representasi Figur Suami Ideal di TikTok: Kasus Na Daehoon Maulia Wahyuniar; Lukman Hakim
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 18 No. 1 (2026): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, Maret 2026
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v18i1.15762

Abstract

TikTok telah menjadi ruang strategis dalam pembentukan dan negosiasi makna sosial terkait peran gender dan relasi domestik. Penelitian ini bertujuan menganalisis bagaimana publik melakukan penafsiran ulang terhadap representasi figur “suami ideal” dalam kasus kontroversi viral yang melibatkan Na Daehoon di TikTok. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode analisis isi kualitatif. Data penelitian meliputi dua video dari akun @NaDaehoon, satu video reaksi netizen, serta komentar publik yang dipilih secara purposif pada periode Juli–November 2025. Analisis didasarkan pada teori representasi Stuart Hall dan konsep caring masculinity untuk menelaah proses produksi dan negosiasi makna di ruang digital. Hasil penelitian menunjukkan bahwa legitimasi figur “suami ideal” dibangun melalui tiga mekanisme utama: keterlibatan visual dalam pengasuhan domestik, pembingkaian naratif tentang kehadiran emosional dan konsistensi peran ayah, serta praktik negotiated reading audiens berbasis pengalaman domestik personal. Di tengah kontroversi, publik berperan aktif dalam melakukan representasi kolektif yang mempertahankan citra maskulinitas afektif dengan memprioritaskan tanggung jawab pengasuhan dibandingkan isu moral personal. Temuan ini menegaskan bahwa audiens tidak bersifat pasif, melainkan berfungsi sebagai agen kunci dalam stabilisasi makna maskulinitas di budaya partisipatif digital. TikTok has emerged as a significant platform for constructing and negotiating social meanings related to gender roles and domestic relations. This study aims to examine how audiences engage in reframing the representation of the “ideal husband” figure in a viral controversy involving Na Daehoon on TikTok. Employing a qualitative descriptive approach, this research utilizes qualitative content analysis. The data consist of two videos from the @NaDaehoon account, one netizen reaction video, and purposively selected public comments collected between July and November 2025. The analysis is grounded in Stuart Hall’s theory of representation and the concept of caring masculinity to explore meaning production and negotiation in digital spaces. The findings reveal that the legitimacy of the “ideal husband” figure is constructed through three dominant mechanisms: visual representations of domestic caregiving, narrative framing emphasizing emotional presence and consistency in fatherhood roles, and audience negotiated readings rooted in personal domestic experiences. Amid controversy, audiences actively participate in a process of collective reframing that sustains affective masculinity by prioritizing caregiving responsibility over personal moral allegations. These findings highlight the active role of audiences as key agents in stabilizing and negotiating masculine ideals within participatory digital culture.
Co-Authors Alda Nurul Qotimah Baiq Hilliyatil Auliya Maulia Wahyuniar