Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Economy, Education and Entrepreneurship (IJE3)
Dwika Lutfhi Permana
Polytechnic of Science of the Art of Creativity
Economics, Econometrics & Finance Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE RELATIONSHIP OF AFFECTIVE AND COGNITIVE RESPONSES AND THEIR EFFECT ON TYPICAL PERSON ENDORSER BRAND IMAGE COSMETICS Rama Dwissa Wiana; Dwika Lutfhi Permana; Janeru Kennedy
International Journal of Economy, Education and Entrepreneurship Vol. 1 No. 1 (2021): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v1i1.95

Abstract

The population of this study were people who knew and had heard of or seen Cosmetics ads. Because the population is not limited in number, a study sample of 100 respondents was taken, consisting of 50 male respondents and 50 female respondents. Sampling technique with accidental sampling. Data is collected with a questionnaire. The data analysis techniques used are multiple linear regression tests and simple linear regression tests. The results showed: partially affective  response to the typical person endorser in testimonial ads on brand image has a positive effect on the brand image of Cosmetics, but the more dominant influence is male respondents, partial cognitive response to typical person endorsers in testimonial ads on brand image positively affects brand image Cosmetics , but the more dominant influence is female respondents, Together affective  responses to typical person endorsers in testimonial advertisements on brand images and cognitive responses to typical person endorsers in testimonial advertisements on brand images have a positive effect on brand image Cosmetics, among these 2 variables the greatest influence is the variable affective response to the typical person endorser in testimonial ads on brand image  male respondents, brand image positively affects the brand attitude of Cosmetics
DESIGNING PUBLIC SERVICE ADVERTISING VIDEOS SELF HARASSMENT WITH MOTION GRAPHIC TECHNIQUES INFOGRAPHIC-BASED AS AN EFFORT TO INCREASE PUBLIC AWARENESS Rama Dwissa Wiana; Dwika Lutfhi Permana
International Journal of Economy, Education and Entrepreneurship Vol. 1 No. 2 (2021): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v1i2.96

Abstract

The development of the use of communication and computer technology requires people to be able to filter information and disseminate information that is useful for their social environment. As has happened recently, cases of verbal self-harassment through social media are quite widely discussed in Indonesia. Self harassment discussed is sexual harassment and body shaming. The purpose of this study is to produce a self-harassment public service advertising design with infographic-based motion graphic techniques as an effort to increase public awareness. This study uses a qualitative approach method, with interviews and also direct observation as well as literature studies and also existing studies.  From the results of data collection, a concept was obtained, according to what was studied, namely "morality". This concept aims to make society more moral in acting. The main media is in the form of public service advertising videos with motiongraphic techniques that will discuss starting from explaining what sexual harassment is and also body shaming and the resulting impact to solutions on how to deal with these actions. And also supporting media in the form of flyers, posters, xbanners, stickers and pins
Co-Authors Janeru Kennedy Rama Dwissa Wiana