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All Journal International Journal of Engagement and Empowerment (IJE2)
Nani Rohaeni
Bina Bangsa University
Humanities Education Other

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IMPROVEMENT OF BUSINESS MANAGEMENT AND BUSINESS FINANCIAL MANAGEMENT ON BANANA CHIPS MSMES IN KAMURANG VILLAGE, CIKANDE DISTRICT, SERANG REGENCY Encep Saefullah; Nani Rohaeni; Tabroni Tabroni
International Journal of Engagement and Empowerment Vol. 2 No. 2 (2022): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v2i2.61

Abstract

Partners in this Community Partnership Program (PKM) are the Kamurang Village Government and the managers of banana chips SMEs in Kamurang Village, Cikande District, Serang Regency. The objectives of this program are (1) to improve the knowledge and skills of partners in good and correct business management and business finance and understand business strategies in dealing with conditions in the new normal era, (2) to improve and develop digital marketing in marketing or sales of partner products and transfer of knowledge on the use of Appropriate Technology (TTG) in the form of making banana slicing machines, and (3) Assisting in the process of submitting a Certificate of Home Industry Food Production (SPP-IRT). By using the chronological method, the implementation of this activity resulted in an increase in partners' Knowledge and Skills regarding the management of Business Management, Business Finance, Digital Marketing and the application of Appropriate Technology (TTG) by 81.50%.
Co-Authors ENCEP SAEFULLAH, ENCEP Tabroni