International Journal of Engagement and Empowerment (IJE2)
Vol. 2 No. 2 (2022): International Journal of Engagement and Empowerment

IMPROVEMENT OF BUSINESS MANAGEMENT AND BUSINESS FINANCIAL MANAGEMENT ON BANANA CHIPS MSMES IN KAMURANG VILLAGE, CIKANDE DISTRICT, SERANG REGENCY

Encep Saefullah (Bina Bangsa University)
Nani Rohaeni (Bina Bangsa University)
Tabroni Tabroni (Bina Bangsa University)



Article Info

Publish Date
08 Aug 2022

Abstract

Partners in this Community Partnership Program (PKM) are the Kamurang Village Government and the managers of banana chips SMEs in Kamurang Village, Cikande District, Serang Regency. The objectives of this program are (1) to improve the knowledge and skills of partners in good and correct business management and business finance and understand business strategies in dealing with conditions in the new normal era, (2) to improve and develop digital marketing in marketing or sales of partner products and transfer of knowledge on the use of Appropriate Technology (TTG) in the form of making banana slicing machines, and (3) Assisting in the process of submitting a Certificate of Home Industry Food Production (SPP-IRT). By using the chronological method, the implementation of this activity resulted in an increase in partners' Knowledge and Skills regarding the management of Business Management, Business Finance, Digital Marketing and the application of Appropriate Technology (TTG) by 81.50%.

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Journal Info

Abbrev

home

Publisher

Subject

Humanities Education Other

Description

International Journal of Engagement and Empowerment (IJE2) is a peer-refereed open-access international journal which has been established for the dissemination of Community Services in the field of Engagement and Empowerment. Starting from 2021, IJE2 would be published Three times in a year. All ...