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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Ilmiah Mahasiswa FEB Binus Business Review Jurnal Manajemen dan Kewirausahaan (JMDK) Asia-Pacific Management and Business Application Jurnal Abdi Masyarakat Indonesia JOMPA ABDI: Jurnal Pengabdian Masyarakat J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Nusantara Berbakti Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Innovation, Technology, and Entrepreneurship Journal
Cesya Rizkika Parahiyanti
Universitas Negeri Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Journal : JDM (Jurnal Dinamika Manajemen)

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The Determinants of Movie-Induced Tourism in Creating Visit Intention Based on Audience Personal Motivation (A Study on Indonesia’s Box Office Movie) Parahiyanti, Cesya Rizkika; Purwanto, BM
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.26427

Abstract

This research aims at identifying movie-induced tourism in terms of business related to audience personal motivation using a study on movie Ada Apa Dengan Cinta (AADC) 2. It uses qualitative research with a descriptive approach. The results of the in-depth interviews from 17 respondents are analyzed using conventional content analysis that would later raise the emergent themes to support the identification of movie-induced tourism in the study of AADC 2. The results of this study indicate that AADC 2 has a function to influence audiences traveling decisions on the featured locations after watching the movie, even though the film itself is not intended to promote a particular destination. Audience personal motivations in this study are grouped into two, namely general personal motivation and specific personal motivation. There are also considered factors of audiences that influence their decision to travel to the featured locations in the movie. The audience also expresses some assessments and behavioral intentions after they visited the sites. With these results, this study is expected to provide an overview of the relevant business players, such as tourism office, Destination Marketing Organizations (DMO), and movie production companies, about tourist behaviors in Indonesia.
The Audience Motivation of Movie-Induced Tourism: an Indonesia Case Study Parahiyanti, Cesya Rizkika; Purwanto, BM
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.26427

Abstract

This research aims at identifying movie-induced tourism in terms of business related to audience personal motivation using a study on movie Ada Apa Dengan Cinta (AADC) 2. It uses qualitative research with a descriptive approach. The in-depth interviews from 17 informants are analyzed using conventional content analysis that would later raise the emergent themes to support the identification of movie-induced tourism in the study of AADC 2. The results of this study indicate that AADC 2 has a function to influence audiences traveling decisions on the featured locations after watching the movie, even though the film itself is not intended to promote a particular destination. This study’s audience’s personal motivations are grouped into two, namely general personal motivation and specific personal motivation. The audiences also revealed some additional considerations, such as accessibility and cost, in visiting the locations that influence their travel decision. It would be beneficial for a destination to incorporate filming into destination marketing plans by seeing a good case practice from AADC 2 movie with these results.  
Co-Authors Ananda Sabil Hussein Andro Agil Nur Rakhmad Arum Prasasti Aulia Fazhra Yuninda B M Purwanto Berliana Septi Anggraini Darma, Nabila Rafifah Dimara, Noach Iriandi Dwi Ariffatus Sholihah Erina Agustin Eva Yunitasari Handri Dian Wahyudi Irvan Pratama Ita Prihatining Wilujeng Kurniawan, Dediek Tri Rizky Firmansyah Siska Nurnaningati Stevanny Elsa Dyah Ayu Rigan Titis Shinta Dhewi, Titis Yana Respati Dewi