Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Evi Nur Aini
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH CITRA MEREK DAN KEMASAN RAMAH LINGKUNGAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN STARBUCKS DI SURAKARTA) Evi Nur Aini; Sri Walyoto
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.993

Abstract

This study aims to determine the effect of brand image and green packaging on consumer purchasing decisions. The population in this study is Starbucks consumers in Surakarta. The research method used in this research is quantitative. The sampling technique used was non-probability sampling, namely random sampling, with a total sample of 115 respondents. The data were analyzed using the SPSS 23 program. The dependent variable of this study was purchasing decisions. The independent variables were brand image and green packaging. The results showed that: (1) brand image had a significant effect on purchasing decisions, and (2) green packaging had no significant effect on purchasing decisions.
Co-Authors Sri Walyoto