Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal Ulil Albab
Radhita Bella Tri Pratiwi
Universitas Perjuangan Tasikmalaya
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh E-Service Quality dan Persepsi Harga terhadap Brand Loyalty : Survei pada Reseller Mukena Arrinda Collection Radhita Bella Tri Pratiwi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of E-Service Quality and Price Perception on Brand Loyalty (Survey on Reseller Mukena Arrinda Collection). The method used in this study is causality through a survey approach. With a research sample of 85 Reseller Mukena Arrinda Collection. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that E-Service Quality and Price Perception had a significant influence on Brand Loyalty at Reseller Mukena Arrinda Collection. Partially E-Service Quality has a significant influence on Brand Loyalty in Reseller Mukena Arrinda Collection. Price Perception has a significant influence on Brand Loyalty in Reseller Mukena Arrinda Collection.
Co-Authors