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All Journal Journal of Management and Bussines (JOMB) Jurnal Pengabdian Masyarakat Formosa (JPMF)
Suci Rahmawati
Universitas Djuanda Bogor
Computer Science & IT Decision Sciences, Operations Research & Management Education Public Health Social Sciences

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Pengenalan Pembukuan Sederhana dan Digital Marketing Guna Meningkatkan Produktifitas Usaha pada UMKM Nara Craft di Desa Cijayanti kecamatan Babakan Madang Ariani Nurkhatami; Budiansyah Budiansyah; Eri Wulansari; Faras Wardana; Imelda Resdiana; Indriyani Indriyani; Karina Aurelya; Restiana Febrianti; Suci Rahmawati; Yusman Harefa
Jurnal Pengabdian Masyarakat Formosa Vol. 1 No. 4 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v1i4.1446

Abstract

Keberadaan UMKM Nara Craft cukup berarti bagi perekonomian salah satu warga di Desa Cijayanti. dimana umkm tersebut menjadi sumber mata pencaharian warga sekitar. UMKM Nara Craft yang bergerak dibidang kerajinan yang berada di Desa Cijayanti,UMKM ini berdiri sejak 2019. Akan tetapi dalam kegiatan pemasaran dan pembukuannya masih minim dan konvensional. Untuk itu UMKM ini perlu diadakanya pelatihan tentang pentingnya pemanfaatan digital marketing dan Pembukuan sederhana agar sistem pemasaran menjadi lebih baik sehingga dapat memperluas cakupan target usaha dan meningkatkan produktifitas usaha tersebut. Selain itu UMKM juga diberikan bantuan dalam membuat akun bisnis di media digital seperti, Instagram dan Shopee, beserta cara mengelola media digital tersebut secara optimal. Selain digital marketing, UMKM ini juga diberikan cara Pembukuan sederhana. Karna pada dasarnya Pembukuan Sederhana ini sangat penting dalam menjalankan usaha, dengan adanya Pembukuan Sederhana dapat mengetahui besarnya  keuntungan/ kerugian yang di dapatkan. Sehingga dapat menunjang kegiatan pemasaran dan meningkatkan penjualan usaha UMKM.
Kompetensi, Beban Kerja terhadap Kinerja Karyawan dengan Disiplin Kerja sebagai Variabel Intervening Suci Rahmawati; Ismartaya Ismartaya; Erny Amriani Asmin
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.7699

Abstract

The purpose of this research is to determine employee responses and analyze the direct and indirect influence of competence and workload on employee performance with work discipline as an intervening variable at PT. Sun Star Prima Motor Tajur Bogor. This research uses path analysis data analysis techniques. Data testing used the SPSS version 22 program. The research results showed that employee responses to performance and competence were in the very good category, as well as employee responses to workload and work discipline were in the good category. Meanwhile, the results of hypothesis testing prove that competence and workload directly have a positive and significant effect on work discipline. Competence does not directly have a positive and significant effect on employee performance. Workload and work discipline directly have a positive and significant effect on employee performance. Meanwhile, competency and workload indirectly have a positive and significant effect on employee performance with work discipline as an intervening variable. Keywords: Workload, Work Discipline, Competence, Employee Performance
Co-Authors Ariani Nurkhatami Budiansyah Budiansyah Eri Wulansari Erny Amriani Asmin Faras Wardana Imelda Resdiana Indriyani Indriyani Ismartaya Karina Aurelya Restiana Febrianti Yusman Harefa