Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal E-JRM
Febtahadul Imam
Universitas Islam Malang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Store Atmosphere, Kualitas Pelayanan, Dan Keberagaman Produk Terhadap Minat Beli Konsumen Pada Minimarket X-Drass Febtahadul Imam; Muhammad Ridwan Basalamah; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (603.768 KB)

Abstract

AbstractThis research was conducted at the Minimarket Klungkung District, Klungkung Regency, Bali. The type of research chosen is explanatory research with quantitative methods. The purpose of this study is to see the impact of store atmosphere, product diversity and service quality on buying interest. The independent variables used are store atmosphere, item diversity, and service quality, while the dependent variable is buying interest. The sample used in this study were 90 participants who were buyers in Klungkung District, Klungkung Regency, Bali. With a questionnaire as data collection. The evaluation method used is the classical assumption test, multiple linear regression analysis, instrument test, determination test, t test and f test using SPSS 16.0 computer software for data processing. The results of this study state that product diversity, service quality and store atmosphere partially affect buying interest and product diversity, store atmosphere and service quality simultaneously affect buying interest. Keywords: Product Diversity, Service Quality, Store Atmosphere and Buying Interest. 
Co-Authors Aleria Irma Hatneny Basalamah, Muhammad Ridwan