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All Journal Jurnal Ilmu Komunikasi Dan Media APLIKATIF: Journal of Research Trends in Social Sciences and Humanities
Chandra Satya Bintara
Universitas Mercu Buana Yogyakarta
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Artis Endorser Terhadap Minat Mahasiswa Membeli Shampoo Pantene Chandra Satya Bintara; Faiq Rivaldy; Sisilia Yuanita Sutarso; Muhamad Nastain; Nafida Hetty Marhaeni
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 2 No. 2 (2022): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v2i2.339

Abstract

Person’s buying interest are usually influenced by many factors, and one ofiot is the celebrities as endorsers that used as a promotional media in the form of advertising. By using celebrities as endorsers, someone will have interest in buying particular product. Therefore, the purpose of this study was to find out whether the celebrities’ endorsers have an influence on increasing interest in buying Pantene shampoo. The population in this study were 266 students of the Communication Science Study Program, Universitas Mercu Buana Yogyakarta class of 2021, while the sample for this study is using the Krejie and Morgan sampling technique with 155 students. The instrument that is used in this research is the celebrities’ endorsers and buying interest questionnaire which has been modified by the researcher. This type of research is quantitative research with a mixed methods approach. The obtained data were then analyzed using SPSS software. The results of the study showed celebrities as endorsers have an influence on the intention to buy Pantene shampoo. The magnitude of the effect is 15,4%, so that the other factors as much as 84,4% are influenced by other variables that isn’t examined. Furthermore, there were no differences between male and female regarding the influence of celebrities as endorsers on purchase intention of Pantene shampoo.
Qualitative Study of Interpersonal Communication on Inner Child Adolescent Awareness in Sematang Borang District, Palembang City, 2022 Chandra Satya Bintara; Didik Haryadi Santoso
APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Vol. 1 No. 2 (2022): APLIKATIF: Journal of Research Trends in Social Sciences and Humanities
Publisher : Lembaga Junal dan Publikasi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.414 KB) | DOI: 10.59110/aplikatif.v1i2.101

Abstract

Communication is a basic need for humans as social beings, especially teenagers in an effort to fulfill their needs. Fulfillment of communication needs on adolescent inner child awareness by using interpersonal communication. A key question arises, namely how is interpersonal communication on adolescent inner child awareness in Sematang Borang District, Palembang City in 2022? This study uses qualitative research methods with the subject of inner child adolescents. Data analysis in the research was carried out using data collection techniques by means of observation with inner child adolescent respondents in in Sematang Borang District, Palembang City through interviews. This research is qualitative using a phenomenological approach, this approach is carried out with the aim of providing a description of the existing reality.
Co-Authors Faiq Rivaldy Muhamad Nastain Nafida Hetty Marhaeni Sisilia Yuanita Sutarso Solly Aryza