Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Regional Innovation
Mahrinasari MS
Lampung University
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Brand Image, Price and Packaging Design on thePurchase Decision of Pixy Brand Cosmetics (Study on Users in Bandar Lampung) Melda Suryani; Mahrinasari MS
International Journal of Regional Innovation Vol. 2 No. 3 (2022): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v2i3.61

Abstract

In the increasingly competitive body care and cosmetic industry, the desire to use cosmetic products has fueled competition. Currently, various types of products are circulating in the market, both those produced domestically and abroad. The diversity of cosmetic products circulating in the market will clearly influence consumer decisions in choosing cosmetic products that are suitable for their skin, and there is no risk or harmful effect on skin health.This increasingly competitive market condition makes producers compete in creating products that are most in demand by consumers and must be more creative in reading market wants and needs.. One of the most popular cosmetic brands based on Top Brand Index data is Pixy.The data used in this study is primary data obtained from the results of respondents' answers which were collected with the help of a questionnaire. The number of samples in this study were 170 respondents. The sampling method used purposive sampling, which is a technique to determine the sample with the appropriate criteria determined by the researcher. The analytical method used in this research is validity test, reliability test, analysis stage using multiple linear regression, hypothesis test, namely t test and hypothesis test, namely F test, with the help of the IBM SPSS 26 application program for windows. The results of this study indicate that the variables of Brand Image, Price and Packaging Design have a positive effect on the Purchase Decision Variable
The Effect of Online Customer Review and E-Service Quality on Consumer Purchase Decisions on the Marketplace Shopee in Bandar Lampung Intan Lidiya WIduri; Mahrinasari MS; Mudji Rachmat Ramelan
International Journal of Regional Innovation Vol. 2 No. 3 (2022): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v2i3.62

Abstract

The phenomenon of online shopping in the modern era continues to increase, so it is not surprising that business people need to pay attention to the importance of online customer reviews and provide the best quality e-service for customers to purchase products in the marketplace. One of the marketplaces that can be used is Shopee. The type of data used in this study is primary data obtained from the results of respondents' answers which were collected with the help of a questionnaire. The number of samples in this study were 120 respondents. The sampling method used purposive sampling, which is a technique to determine the sample with the appropriate criteria determined by the researcher. The analytical method used in this study is the validity test, reliability test, analysis stage using multiple linear regression, and hypothesis testing, namely the t test and the coefficient of determination (R2) test, with the help of the IBM SPSS 26 for windows application program. The results of this study indicate that the online customer review variable has a positive and significant effect on the purchasing decision variable. The e-service quality variable also has a positive and significant effect on the purchasing decision variable. In this study, the independent variable was able to explain the dependent variable by 49.8% while the rest was influenced by other variables outside the variables in this study.
Co-Authors Intan Lidiya WIduri Melda Suryani Ramelan, Mudji Rachmat