Articles
<![CDATA[The mediation relationship of customer satisfaction between service quality and repurchase intention on e-commerce in Indonesia ]]>
<![CDATA[Aida Sari]]>;
<![CDATA[Dwi Asri Siti Ambarwati]]>;
<![CDATA[Mudji Rachmat Ramelan]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v13i1.6102
<![CDATA[This research aims to determine the relationship between service qualities and repurchase intention with customer satisfaction as the mediator variable on e-commerce in Indonesia. Data were obtained from 162 respondents by using close and self-administered types of questions. The respondents independently filled the given questionnaires with the Likert scale and Structural Equation Model (SEM) was used for analysis. The findings show that customer satisfaction variable is a mediation of web service quality and repurchase intention on e-commerce in Indonesia.]]>
<![CDATA[The Effect of Online Customer Review and E-Service Quality on Consumer Purchase Decisions on the Marketplace Shopee in Bandar Lampung ]]>
<![CDATA[Intan Lidiya WIduri]]>;
<![CDATA[Mahrinasari MS]]>;
<![CDATA[Mudji Rachmat Ramelan]]>
<![CDATA[ International Journal of Regional Innovation Vol. 2 No. 3 (2022): International Journal of Regional Innovation ]]>
Publisher : <![CDATA[Inovbook Publications ]]>
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DOI: 10.52000/ijori.v2i3.62
<![CDATA[The phenomenon of online shopping in the modern era continues to increase, so it is not surprising that business people need to pay attention to the importance of online customer reviews and provide the best quality e-service for customers to purchase products in the marketplace. One of the marketplaces that can be used is Shopee. The type of data used in this study is primary data obtained from the results of respondents' answers which were collected with the help of a questionnaire. The number of samples in this study were 120 respondents. The sampling method used purposive sampling, which is a technique to determine the sample with the appropriate criteria determined by the researcher. The analytical method used in this study is the validity test, reliability test, analysis stage using multiple linear regression, and hypothesis testing, namely the t test and the coefficient of determination (R2) test, with the help of the IBM SPSS 26 for windows application program. The results of this study indicate that the online customer review variable has a positive and significant effect on the purchasing decision variable. The e-service quality variable also has a positive and significant effect on the purchasing decision variable. In this study, the independent variable was able to explain the dependent variable by 49.8% while the rest was influenced by other variables outside the variables in this study.]]>
<![CDATA[The Influence of Consumer Value Perception and E-Ticket Service Quality on Traveloka Customer Satisfaction in Bandar Lampung ]]>
<![CDATA[Ahmad Gusmawan]]>;
<![CDATA[Satria Bangsawan]]>;
<![CDATA[Mudji Rachmat Ramelan]]>
<![CDATA[ International Journal of Regional Innovation Vol. 2 No. 4 (2022): International Journal of Regional Innovation ]]>
Publisher : <![CDATA[Inovbook Publications ]]>
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DOI: 10.52000/ijori.v2i4.73
<![CDATA[The trend of online shopping in Indonesia continues to increase, this is evidenced by data showing that the growth of online consumers in Indonesia is increasing by 30 percent every year.In the research conducted, identifying the quality of electronic services (e-service quality) and perceived consumer value are factors that have a direct influence on consumer satisfaction and have an indirect effect on loyalty after being moderated by the variable customer satisfaction. This research focuses on airplane e-ticket services for online travel agent companies, or (online Travel Agents/OTA), namely Treveloka. The problem of this research is whether service quality and perceived value of electronic consumers have a significant positive effect on consumer satisfaction. The purpose of this researchto knowthe magnitude of the influence of electronic service quality and consumer value perceptions on consumer satisfaction. The population and sample in this study are Traveloka consumers who make repeat purchases on the Traveloka website and sites in Bandar Lampung. Data analysis using multiple linear regression. The results of this study indicate thatelectronic service quality variable has a significant positive effect of 0.379 on satisfaction. Meanwhile, the consumer value perception variable has a significant positive effect of 0.324 on satisfaction. The implications of the calculation results of consumer satisfaction and perceived consumer value are considered very good with a high level of satisfaction. However, Traveloka should provide free consultation through its website regarding complaints or procedures for arranging vacation schedules and visits to a country. Interactive interactions can increase consumer knowledge and ability to get maximum results for the services provided by the Traveloka website. ]]>
<![CDATA[Pengaruh Label Halal, Harga dan Citra Merek terhadap Keputusan Pembelian Produk Kecantikan Wardah di Indonesia ]]>
<![CDATA[Bunga Mauliqa Ilwan]]>;
<![CDATA[Mahrinasari MS]]>;
<![CDATA[Mudji Rachmat Ramelan]]>
<![CDATA[ Syntax Literate Jurnal Ilmiah Indonesia ]]>
Publisher : <![CDATA[Syntax Corporation ]]>
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DOI: 10.36418/syntax-literate.v7i9.9578
<![CDATA[Indonesia merupakan negara dengan populasi muslim terbesar di dunia sebesar 87.2% dari jumlah penduduk di Indonesia yaitu 270.20 juta jiwa. Dalam sepuluh tahun terakhir, pengembangan gaya hidup modern berorientasi islam di Indonesia telah terjadi peningkatan. Salah satu fenomenanya adalah pertumbuhan industri kosmetik halal di Indonesia. Wardah adalah brand asal Indonesia yang diproduksi oleh PT. Paragon Technology and Innovation yang secara khusus menargetkan produknya kepada konsumen wanita muslim di Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh label halal, harga dan citra merek terhadap keputusan pembelian produk kecantikan Wardah di Indonesia. Jenis penelitian ini adalah penelitian deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen yang membeli dan menggunakan produk kecantikan Wardah di Indonesia. Jumlah sampel dalam penelitian ini adalah 100 responden dengan Teknik pengambilan sampel purposive sampling. Data dikumpulkan dengan kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan adalah analisis regresi liner berganda. Hasil penelitian menunjukkan bahwa variabel label halal, harga dan citra merek berpengaruh secara positif dan signifikan terhadap keputusan pembelian produk kecantikan Wardah di Indonesia.]]>
<![CDATA[Pengaruh Gaya Hidup, Kualitas Layanan dan Promosi Terhadap Keputusan Konsumen dalam Menggunakan GoFood Pada Masa Pandemi Covid-19 di Kota Bandar Lampung ]]>
<![CDATA[Essy Amelia Amanda]]>;
<![CDATA[Dorothy Rouly Haratua Pandjaitan]]>;
<![CDATA[Mudji Rachmat Ramelan]]>
<![CDATA[ Journal Economy and Currency Study (JECS) Vol. 5 No. 1 (2023) ]]>
Publisher : <![CDATA[Pusdikra Publishing ]]>
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DOI: 10.51178/jecs.v5i1.1311
<![CDATA[The Covid-19 pandemic in Indonesia has affected all aspects of life, including the lifestyle of Indonesian society. Changes in lifestyle can be seen from various activities that should be done outside the home, which now have to be done at home and people only go out if it is necessary. These changes have made people rely heavily on digital technology to continue their social and economic activities during the pandemic. Gojek is one of the online transportation service companies in Indonesia that has provided convenience for consumers to fulfill their needs and carry out their activities during the Covid-19 pandemic, one of which is its food delivery service, Go-Food. The increasing number of competitors targeting the same market segment has led consumers to face several choices in using food delivery services. This study aims to determine the influence of lifestyle, service quality, and promotion on consumer decisions in using GoFood during the Covid-19 pandemic in Bandar Lampung City. The research method used in this study is quantitative method. The population in this study is all consumers who purchased and used GoFood services during the Covid-19 pandemic in Bandar Lampung City. The sample size in this study is 100 respondents using purposive sampling technique. Data were collected using a validated and reliable questionnaire. Data analysis in this study used multiple linear regression analysis. The results of this study indicate that lifestyle, service quality, and promotion variables have a positive influence on the decision to purchase GoFood during the Covid-19 pandemic in Bandar Lampung City.]]>
<![CDATA[The Influence of Tiktok Social Media Advertising and Brand Image on the Purchase Decision of Maybelline Products (Study on Tiktok Users in Bandar Lampung) ]]>
<![CDATA[Kartika Chandra]]>;
<![CDATA[Ayi Ahadiat]]>;
<![CDATA[Mudji Rachmat Ramelan]]>
<![CDATA[ International Journal of Regional Innovation Vol. 3 No. 2 (2023): International Journal of Regional Innovation ]]>
Publisher : <![CDATA[Inovbook Publications ]]>
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DOI: 10.52000/ijori.v3i2.79
<![CDATA[The phenomenon of intense market competition has resulted in cosmetic product marketers being required to be more creative and innovative in order to compete with other local cosmetics. Companies or marketers must be able to attract consumer buying interest by utilizing social media advertising and increasing the brand image they have. The purpose of this study was to test how much influence social media advertising and brand image have on purchasing decisions for Maybelline products in Bandar Lampung. Seeing market conditions that are getting tighter, there must be a strategy to win the competition by paying attention to the use of social media which is used to advertise a product that is right and has a positive brand image that will increase the level of consumer purchases on Maybelline products. The data used in this study are primary data obtained from the results of the respondents answers collected with the help of a questionnaire. The number of samples in this study were 120 respondents. The sampling method uses purposive sampling, which is a technique for determining the sample according to the criteria determined by the researcher. The analytical method techniques used in this study were validity test, reliability test, analysis phase using multiple linear regression, and hypothesis testing, namely the t test and the coefficient of determination test (R2), with the help of the IBM SPSS 26 for windows application program. The results of this study indicate that social media advertising variables have a significant effect on purchasing decision variables.]]>
<![CDATA[Pengaruh Persepsi Kemudahan Penggunaan Terhadap Niat Menggunakan Uang Elektronik Shopeepay dengan Sikap Penggunaan Sebagai Variabel Mediasi Di Bandar Lampung ]]>
<![CDATA[Hani Santika]]>;
<![CDATA[Yuniarti Fihartini]]>;
<![CDATA[Mudji Rachmat Ramelan]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue) ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v3i2.1781
<![CDATA[Perkembangan teknologi telah membawa perubahan kebutuhan masyarakat akan alat pembayaran yang dapat memenuhi kecepatan, ketepatan, dan keamanan dalam pembayaran yang terus mengalami perubahan bentuk mulai dari bentuk logam, uang kertas konvensional berupa data yang dapat ditempatkan dalam wadah atau disebut alat pembayaran elektronik. Uang elektronik Shopeepay merupakan salah satu bentuk e-money yang mudah digunakan dan banyak digunakan masyarakat sebagai alat pembayaran untuk memenuhi kebutuhan. Penelitian ini bertujuan untuk mengetahui persepsi kemudahan penggunaan, sikap penggunaan, dan niat menggunakan. Sampel penelitian ini adalah pengguna atau konsumen uang elektronik Shopeepay di Bandar Lampung. Jenis penelitian ini merupakan penelitian kuantitatif. Penelitian ini menggunakan metode purpose sampling dalam menentukan sampel yang berdasarkan beberapa kriteria tertentu. Kuisoner disebarkan secara online melalui geogleform kepada 120 responden. Penelitian ini menggunakan Partial Least Square (PLS) dengan uji koefisien outer model dan inner model. Hasil penelitian menunjukan semua hipotesis diterima, yaitu persepsi kemudahan penggunaan, niat menggunakan, dan sikap penggunakan berpengaruh secara positif dan signifikan pada uang elektronik Shopeepay di Bandar Lampung.]]>
<![CDATA[Pengaruh Dukungan Selebriti dan Ulasan Pelanggan Terhadap Niat Beli Konsumen pada Marketplace Tokopedia di Bandar Lampung ]]>
<![CDATA[Syifa Hera Assegaf]]>;
<![CDATA[Yuniarti Fihartini]]>;
<![CDATA[Mudji Rachmat Ramelan]]>
<![CDATA[ Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July ]]>
Publisher : <![CDATA[STIE Amkop Makassar ]]>
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DOI: 10.37531/ecotal.v4i2.709
<![CDATA[Tujuan dari penelitian ini yaitu untuk menguji pengaruh yang diberikan oleh variabel dukungan selebriti dan ulasan pelanggan terhadap niat beli konsumen pada Marketplace Tokopedia di Bandar Lampung. Adapun data yang digunakan dalam penelitian ini yaitu data primer yang diperoleh dari hasil jawaban responden yang dikumpulkan dengan bantuan kuesioner, dan data sekunder yang diperoleh dari literatur, jurnal maupun artikel. Jumlah sampel dalam penelitian ini adalah sebanyak 120 responden. Metode pengambilan sampel menggunakan purposive sampling yaitu teknik untuk menentukan sampel dengan kriteria sesuai yang ditentukan peneliti. Metode analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji parsial (uji-t), dan koefesien determinasi (R2). Sedangkan tahap analisa menggunakan analisis regresi linier berganda dengan bantuan aplikasi SPSS 26. Hasil penelitian ini menunjukan bahwa dukungan selebriti dan ulasan pelanggan berpengaruh signifikan terhadap niat beli konsumen.]]>
<![CDATA[Innovating Brand Image: Mediating The Impact of Social Media Advertising Content and Social Media Sales Promotion Content on Behavioral Intentions for Clothing Distros in Bandar Lampung (A Study on Otsky Store Distro Products, Lampung) ]]>
<![CDATA[Tinezia Sri Cendani]]>;
<![CDATA[Mahrinasari MS]]>;
<![CDATA[Mudji Rachmat Ramelan]]>
<![CDATA[ International Journal of Regional Innovation Vol. 3 No. 4 (2023): International Journal of Regional Innovation ]]>
Publisher : <![CDATA[Inovbook Publications ]]>
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DOI: 10.52000/ijori.v3i4.90
<![CDATA[The development of the business sector in MSMEs in the fashion sector has become widespread in society. The Otsky Store is one of the MSMEs in the fashion sector which is famous for its good quality t-shirts on the market. This study will analyze the effect of the influence of social media advertising and social media sales promotion content with brand image as a mediating variable on behavioral intention for Clothing Distro Otsky Store. By doing branding on social media platforms which are very influential due to using a content. Brand Image is needed as a mediating role in this research. This research is to test the positive and significant values of the variables. The method in this research uses quantitative descriptive. In this study using descriptive analysis that measures dominant indicators and weak indicators to draw conclusions and provide advice on the object being examined using PLS. The results of this research produced 121 respondents, the hypothesis value and the role of mediation were accepted with a p value <0.05 so the value was positive and significant for the variable. The mediation results revealed the significant role of brand image in explaining the relationship between social media advertising content, social media sales promotion content and behavioural intention.]]>
<![CDATA[Pengaruh Dukungan Selebriti, Ulasan Pelanggan, Dan Pemasaran Viral Pada Media Sosial Tiktok Terhadap Keputusan Pembelian Produk Somethinc Di Provinsi Lampung ]]>
<![CDATA[Vinna Asadilla]]>;
<![CDATA[Aripin Ahmad]]>;
<![CDATA[Mudji Rachmat Ramelan]]>
<![CDATA[ Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 2 No 1 : September (2023): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidika ]]>
Publisher : <![CDATA[Shofanah Media Berkah ]]>
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<![CDATA[The phenomenon of internet development today encourages every company to do online marketing through social media, one of which is TikTok. TikTok is a social media platform that presents videos, live streaming, and online shops. Somethinc as a beauty brand that sells various cosmetic and skincare products, uses TikTok as its marketing tool. This study aims to determine the influence of celebrity endorsements, customer reviews, and viral marketing on purchasing decisions. The population in this study is TikTok users in Lampung Province who have used Somethinc products.This research is categorized as field research where the research instrument is in the form of distributing questionnaires to respondents. The sample used was 130 respondents determined by purposive sampling technique. Data collection using questionnaires that have been tested for validity and reliability. The analysis in this study used multiple linear regression. The results of this study show that celebrity endorsements, customer reviews, and viral marketing have a significant effect on buying decisions.]]>
