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All Journal Journal of Indonesian Management JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi
Cece Rakhmat
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Perjuangan Tasikmalaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence Of Job Description And Motivation On Performance Management Of Student Corporation Perjuangan Insan Madani Rahmi Nurhaliza; Cece Rakhmat; Arga Sutrisna
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.905

Abstract

This study aims to find out and understand the Job Description and Motivation for the Performance Management of Student Corporation Perjuangan Insan Madani. This type of research is quantitative research with a descriptive approach. The type of data used in this study was primary data and samples taken by 42 corporation management. Data collection techniques using questionnaires. Analytical techniques in data processing use multiple linear regression. Based on the results of hypothesis testing, Job Description and Motivation both simultaneously and partially have a significant effect on the Performance Management of Student Corporation Perjuangan Insan Madani.
The Influence Of Work Discipline And Work Ethic On The Work Productivity Of Restaurant Construction Workers Kampung Swasana Tasikmalaya Fery Firmansyah; Cece Rakhmat; Arga Sutrisna
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.907

Abstract

This study aims to determine simultaneously and partially the work productivity influenced by Work Discipline and Work Ethic in the Construction of The Swasana Village Restaurant. The method used in this study is a quantitative approach. The sample used was 30 respondents. The data obtained are primary data through questionnaires. The analysis used was multiple linear regression analysis via SPSS Version 24. The results of this study show that work discipline and work ethic simultaneously have a significant effect on Work Productivity. Work discipline partially has a significant effect on work productivity, work ethic partially has a significant effect on work productivity of workers in the construction of Kampung Swasana Restaurant.
The Effect Advertising Attractiveness, Price Perception, And Electronic Word Of Mouth On Buying Interest (Survey On Consumers of managements students at Perjuangan University) Nuraeni Mutiara Putri; Cece Rakhmat; Depy Muhamad Pauzy
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.918

Abstract

This study aims to determine the partial and simultaneous effect of advertising attractiveness, price perception, and electronic word of mouth on Shopee users' buying interest in Management Study Program students Perjuangan University. The method used in this study is a quantitative method with a consumer survey approach with a sample of 100 respondents. The data collected is in the form of data which is carried out using a questionnaire technique. Analysis of the data used in this study using multiple linear regression analysis, correlation coefficient and coefficient of determination using SPSS version 26 software. The results show that advertising attractiveness, price perception and electronic word of mouth simultaneously and partially affect buying interest.
Effect of Work Discipline And Work Supervision On Employee Performance Karangresik Tourism Park Luri Agustina; Cece Rakhmat; Arga Sutrisna
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.919

Abstract

This study aims to determine work discipline and work supervision on the performance of Karangresik tourism park employees. The method used in this study is a quantitative method with an employee survey approach with a sample of 58 respondents. The data collected in the form of data was carried out using a questionnaire technique. Analysis of the data used in this study using multiple linear regression analysis, correlation coefficient and coefficient of determination using SPSS version 26 software. The results show that work discipline and work supervision simultaneously and partially have a significant effect on employee performance.
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI MASA PANDEMI COVID-19: Survei Pada Konsumen Baju Koko Purnama Kawalu Kota Tasikmalaya Ricardo Prambudi; Cece Rakhmat; Ari Arisman
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 1 No 4 (2022): Oktober 2022
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59004/jisma.v1i4.154

Abstract

This study aims to determine and analyze the influence of Digital Marketing on Consumer Purchase Decisions Koko Purnama Kawalu Tasikmalaya. The method used is a survey method, with a population of consumers of Baju Koko Purnama Kawalu Tasikmalaya who have shopped online through the Instagram platform of Baju Koko Purnama Kawalu Tasikmalaya, which is then taken as a consumer sample of 80 respondents. The research method used is a quantitative descriptive approach. The data analysis tool uses simple linear regression, the coefficient of determination and the correlation coefficient. Data collection techniques using questionnaires to respondents who became the sample. The results showed that Digital Marketing had a positive and significant effect on Consumer Purchase Decisions for Koko Purnama Kawalu Tasikmalaya.
Co-Authors Arga Sutrisna Ari Arisman Depy Muhamad Pauzy Fery Firmansyah Luri Agustina Nuraeni Mutiara Putri Rahmi Nurhaliza Ricardo Prambudi